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VILLAINS and LOVERS: art of Bollywood posters

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VILLAINS and LOVERS: art of Bollywood posters


Art of Bollywood Posters
Curator: Rafi Ghanaghounian
Date: September 7th to October 17th
Reception: Wednesday September 7th, 7-10pm
(free and all ages welcomed!)
Location: Lakeview Restaurant, 1132 Dundas Street West, Toronto thelakeviewrestaurant.ca, 416-850-8886

Sponsored by Steam Whistle, South Asian Gallery of Art, Keep Six Contemporary

With the recent success of the first ever INTERNATIONAL INDIAN FILM AWARDS (IIFA) in North America, Toronto has become the “Bollywood West”

In celebration of this and the up coming 2011 Toronto International Film Festival curator Rafi Ghanaghounian is collaborating with Ali Adil Khan who is the founder and director of South Asian, Gallery of Art (SAGA) to bring you rare and highly sought out vintage Bollywood posters which feature memorable films and stimulating graphics of well loved characters from the 50’s to the late 70’s

About the Exhibit:
The art of hand painted billboards and posters for Indian cinema has evolved into a distinct art practice over the last 85 years. Although, early period films were black and white, posters were painted in colour on canvas, and then photographed and printed on newsprint paper using lithography, ready for pasting on city walls for publicity.

These posters have decorated town centers and high rises in India, reflecting the rapidly changing society and its quest for fantasy and escape. Globalization, economic restructuring, technological developments and changing cultural expectations have all but rendered this art a thing of the past. Once an army of hundreds, only a few billboard painters remain employed by the studios as they are being replaced by large printers and computerized imagery. Now, hand-painted Bollywood movie billboards and Bollywood cinema have entered into cultural critiques and academic discourse

The journey of Bollywood posters from the streets of India to the Museums of the World reaffirms their historical and aesthetic importance. It is these relatively unknown poster artists - the unsung heroes of Bollywood, who worked day and night behind the scenes, in open air studios and small alleyways, to give a larger than life image to actors and commence a visual culture that is widely accepted and easily understood within and outside of India.


All posters are 32x41 inches, lithograph prints and are professionally mounted in shadow box frames ready to hang
Prices range from $450 to $600 CND each (price includes frame)

For preview or any other inquiries of the exhibit and other posters that are available but not in the exhibit, please contact Rafi Ghanaghounian at 416-897-3872 or email rafi ! projects | gmail ! com


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