THINK & DISRUPT Session II - Online Marketing Strategies
Session II - Online Engagement Strategies
April 24, 2019 - Breakfast Session - 7:30am - 10:00am
The Spoke Club, Toronto, Ont
7:30 Registration & light breakfast and networking
7:55 Opening Remarks - Derek Lackey, President, Direct Marketing Association of Canada.
8:00am - 9:00am Joel Mandelbaum, IOPW Inc,
Disruptive platforms to grow your online presence
Joel shows us you can teach an old do new tricks as he takes us through the future of Search and Pay Per Click. We all learned this 15+ years ago and it served us well at the time. But some of us are still doing what we were originally taught! Despite the fact that Google has changed the game 37 times since then! Joel will present some clear ideas and strategies that enabled clients to gain full control of your reviews and show up in searches when you you should.
9:00am - 10:00am Andrew Jenkins, President, Volterra Consulting
Strategies for Reaching and Engaging the Distracted Customer
Increasingly our customers are time-starved and distracted. They have been broken into audience fragments and niches that are more difficult to reach every day.
One thing for certain is that they are spending more time with social media and consuming greater and greater volumes of content. Social media and the content that drives it have gone from fun distractions to necessary channels of communication.
How do we as organizations and individuals, navigate this fast-paced and dynamic social media environment? How can we leverage social media content for our organizational objectives? How can we be heard above all the noise? How do we determine ROI? What are the best practices to ensure success with content marketing and social media?
With the proper approach individuals and organizations can find the right content for their target audiences, support their sales and marketing strategies, and drive both engagement and impact.
This interactive session will examine the current social media and content marketing landscape, trends, and how to evaluate and manage your content marketing efforts in an efficient and scalable way
By sharing best practices and case examples, this session will provide the critical steps to establish and build your reputation as a resource for valuable, informative, and helpful content and support your sales and marketing efforts.
By the end of this session you will:
Have a deeper understanding of the current social media landscape, trends and more, specifically related to content
Know how to evaluate content, manage content curation, and use content t0 engage prospective and current clients
Learn best practices for establishing and building your personal brand and thought leadership
Who Should attend:
Senior marketers and business leaders looking to take your company to the next level.
What you will learn:
To up your strategy game in 2019 by engaging in conversations and generating ideas that will impact your marketing direction for years to come.
Join us for our first of 6 Breakfast Sessions or Lunch & Learns throughout 2019. (more to come)
REGISTER FOR THIS EVENT - $65
REGISTER FOR ALL 6 EVENTS & SAVE BIG - $295
BONUS! Registration for all 6 events INCLUDES your annual membership in DMAC - a $195 value!