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Mastering Talent: Scaling with a Plan


Mastering Talent: Scaling with a Plan

Outsmart common pitfalls on the road to growth

In the startup world, growth is highly unpredictable. We have a shared understanding that product and market will evolve over time which leads to tough choices, yet startups often find themselves underprepared when it comes to workforce planning and the critical scenarios that can be encountered on the high-speed road to growth. Join us for an informative and interactive session to learn more about how to avoid over-hiring, manage necessary workforce reductions and mitigate talent risks associated with scaling. 

Who should attend:

C-suite executives in high-growth companies including CEO, COO, CFO and CHRO

High-growth startups that are growing more than 20 per cent YOY

HR, talent acquisition and recruiting leaders in high-growth companies


8–8:30 a.m.: Breakfast and networking

8:30–8:45 a.m.: Welcome — Daneal Charney, Director, Talent, Venture Services, MaRS 

8:45–9:30 a.m.: Layoffs, Uncertainty & Fear - Oh My! - speakers to be confirmed

9:30–10:15 a.m.:  10 Things I've Learned About Layoffs from the VC World - speakers to be confirmed

10:15–10:30 a.m.: Networking break

10:30–11:00 a.m.: Growing Plan-fully: a Fireside Chat - Saeideh Fard, CFO, Tulip

11–11:30 a.m.: Session Q&A

11:30–12 p.m.: Session Highlights — Heather McCarthy, Manager, talent advisory, MaRS

Speaker: Saeideh Fard, CFO, Tulip

Saeideh Fard is CFO at Tulip Retail, the leader in retail store associate mobility, and a Kleiner Perkins portfolio company. She oversees Finance, Employee Success and legal functions at Tulip.

Prior to her current role, Saeideh served as Group CFO at Traveledge overseeing teams in leisure, corporate, and technology divisions as well as Kensington Tours, a high growth global luxury travel provider. 

Saeideh’s career spans Marketwired (formerly owned by OMERS and sold to Nasdaq) and Sysomos (formerly owned by OMERS and sold to Meltwater) where she served as VP finance during periods of high organic growth and acquisition. 

Saeideh started her career as a CA at Pricewaterhouse Coopers. She holds a US CPA designation from the state of Illinois and is an alumni of the Queens (Smith) School of Business. 

Co-host: Daneal Charney, Director, Talent, Venture Services, MaRS

At MaRS, Daneal heads the talent team within MaRS Venture Services, with the mandate to serve entrepreneurs across all high-growth sectors to scale their talent. She works with executive teams to develop strategies that advance companies’ competitiveness as both employers and workplaces.


Co-host: Heather McCarthy, Manager, Talent Advisory, MaRS

Heather advises on HR best practices, working with MaRS Growth and Scale ventures to help them build effective talent strategies and create inclusive and diverse workplace cultures. 

Prior to joining MaRS, Heather held HR and talent acquisition roles across a variety of industries in both startup and enterprise organizations, navigating the unique challenges of each.

About MaRS Mastering Talent Series

Mastering Talent is a quarterly series designed for MaRS high-growth ventures and HR leaders that are passionate about utilizing the latest HR technology, tactics and trends to scale.

Map MaRS Discovery District, 101 College Street, Toronto, Canada
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