# Event Details - **Event Name**: Master Account Management: 1 Day Workshop in Toronto - **Event Start and End Date**: Mon, 15 Jun, 2026 at 09:00 am – Mon, 15 Jun, 2026 at 05:00 pm - **Event Description**: Practical 1-day Account Management training to strengthen client relationships, drive sales growth, and improve key account performance.About this Event? Group Discount Alert – Learn More, Save More Together!?️ Check tickets now for exciting group discounts!Duration: 1 Full Day (8 Hours)Delivery Mode: Classroom (In-Person)Language: EnglishCredits: 8 PDUs/Training HoursCertification: Course Completion CertificateRefreshments: Lunch, Snacks and beverages will be provided during the sessionCourse Overview:Account Management is a critical function in every successful organisation. Account Managers are responsible for building strong customer relationships, identifying growth opportunities, and ensuring long-term client retention.They often serve as the first point of contact for clients, handling queries, resolving issues, managing requests, and maintaining service excellence. Effective account management not only improves customer satisfaction but also drives revenue growth and business success.This highly practical training course is designed for professionals working in account management, sales, or client-facing roles. Participants will learn how to improve working practices, strengthen relationships, manage key accounts strategically, and deliver measurable business results.Course Contents:Build a High-Performing Account Management ApproachThe Account Manager represents the business and plays a key role in customer satisfaction and growth. Success in this role requires strong communication, commercial awareness, planning ability, and relationship-building skills.You will learn how to:Build strong business relationships with clientsIncrease sales performance through account growth strategiesAdd value to clients and exceed expectationsMeasure account performance and adapt strategiesDevelop the personal competencies needed for successSet clear objectives and action plansMonitor your own performance and targetsLearning ObjectivesBy the end of this training, you will be able to:Practice account management with a strategic business perspectiveDemonstrate key competencies for successful account managementConduct portfolio analysis to identify priority accountsMeasure performance of key accounts effectivelyCreate and manage key account plansStrengthen client relationships and improve retentionTarget AudienceAccount ManagersSales ProfessionalsBusiness Development ExecutivesClient Relationship ManagersCustomer Success TeamsAnyone interested in learning Account Management skills©2026 MG Aussie Events. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.Why Choose This Course?Account Management can be challenging due to varied clients, industries, expectations, and commercial pressures. This course gives you the practical tools and confidence to manage those challenges effectively.You will gain strategies to improve client loyalty, identify new revenue opportunities, manage performance, and become a trusted partner to your customers.This interactive course includes practical exercises, case studies, templates, and action planning to ensure immediate workplace application.? Contact us today to schedule a customized in-house, face-to-face session:eventbrite@mgaussie.com https://cdn-az.allevents.in/events6/banners/08fa8290-54f2-11f1-8ff9-19a22203edf4-rimg-w983-h740-dc497aa8-gmir.jpg https://cdn-az.allevents.in/events4/banners/09480650-54f2-11f1-b6cb-41802c899069-rimg-w983-h740-dcd6d1c3-gmir.jpg https://cdn-az.allevents.in/events7/banners/097ecdc0-54f2-11f1-966e-412116278f5b-rimg-w1200-h678-dcffffff-gmir.jpg https://cdn-az.allevents.in/events5/banners/09b54710-54f2-11f1-966e-412116278f5b-rimg-w983-h740-dc91938d-gmir.jpg https://cdn-az.allevents.in/events9/banners/09ead600-54f2-11f1-b6cb-41802c899069-rimg-w789-h740-dcc5bba5-gmir.jpg https://cdn-az.allevents.in/events10/banners/0a31f120-54f2-11f1-b6cb-41802c899069-rimg-w1200-h700-dcffffff-gmir.jpg AgendaModule 1: Introduction and ObjectivesInfo: Building an understanding of what you can expect to cover during the training course and providing them with an opportunity to identify key elements of importance to them. Module 2: Account Management Vs. Sale Techniques Info: Establishing the difference between developing an account management relationship against the task of developing sales. Module 3: The Organisational Perspective Info: Understanding the internal scope of influence and where account managers should expect support and resources internally to help them achieve results and support the client. Includes an opportunity to assess current working practices Module 4: The Roles and Responsibilities of Account Managers Info: Account Managers wear many different hats. This section reviews the different role requirements of Account Managers and aligns this to the organisational responsibilities to help align the relationship. Module 5: Key competencies and attributes for Account Managers Info: Highlighting the specific skill-set of Account Managers and what is required to be a successful Account Manager. This covers both the fulfilment of tasks as well as the way in which that task is fulfilled.Module 6: Types of Key AccountInfo: Identifying the different levels of key account, their importance and how they should be handled. Includes a review of your specific accounts. Case Study 1 – A Multi-National Company Info: Exploring the themes covered so far and introducing new learning points. Portfolio Analysis – Assessing different accounts and defining key account attractiveness based on specific criteria. This helps identify potential customer growth rate, value and profit potential. Includes a review of existing accounts. Setting Performance Metrics – Looking at lifetime value metrics for clients and measuring account management achievements. Understanding different performance metrics such as; client retention, revenue growth, relationship growth, profit margin, client satisfaction and how these can be set. Measuring Performance – Completing a survey to establish how well current business metrics are being met and what gaps there may be. Understanding the challenge to measuring business metrics and the solutions we can put in place to deal with them. Case Study 2 – A Local Organisation Info: Exploring the themes covered so far and introducing new learning points. Key Account Plans – Using these important tools to help build and maintain successful accounts. These help; identify strategic clients and accounts, track revenue against target, define strategy and targets, identify risks and implement corrective action where required. This section includes pan templates and a chance to practice understanding. Summary Activity – Bringing it all together and establishing knowledge retention. Learning Logs and Action Planning – Setting actions for further development. This course is highly interactive and contains exercises and activities to help keep you engaged and to ensure learning is embedded. - **Event URL**: https://allevents.in/toronto/master-account-management-1-day-workshop-in-toronto/100001988388914770 - **Event Categories**: workshops, business, contests, performances, entertainment - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Age Limit: 18+ - Duration: 8 hours - Location: Regus ON, Toronto - Yonge & Shuter - Languages: English ## Ticket Details - **Ticket Price Range**: min: 673.01, max: 776.51, currency: CAD ## Event venue details - **city**: Toronto - **state**: ON - **country**: Canada - **location**: Regus ON, Toronto - Yonge & Shuter - **lat**: 43.6544008 - **long**: -79.3797881 - **full address**: Regus ON, Toronto - Yonge & Shuter, 229 Yonge Street Suite 400, Toronto, Canada ## Event gallery - **Alt text**: Master Account Management: 1 Day Workshop in Toronto - **Image URL**: https://cdn-az.allevents.in/events8/banners/247ca2b0715e1e22b6640b708d9853a0a7d0e5e0f6d21ff2ec5e73e53a3d26d4-rimg-w1181-h591-dcd0d0d0-gmir.jpg?v=1777698223 ## FAQs - **Q**: When and where is Master Account Management: 1 Day Workshop in Toronto being held? - **A:** Master Account Management: 1 Day Workshop in Toronto takes place on Mon, 15 Jun, 2026 at 09:00 am to Mon, 15 Jun, 2026 at 05:00 pm at Regus ON, Toronto - Yonge & Shuter, 229 Yonge Street Suite 400, Toronto, Canada. - **Q**: Is there an age restriction for Master Account Management: 1 Day Workshop in Toronto? - **A:** Master Account Management: 1 Day Workshop in Toronto is strictly for guests aged 18 and above. Valid government-issued photo ID is required for entry. Guests under 18 will not be admitted. The event will be presented in English. - **Q**: Who is organizing Master Account Management: 1 Day Workshop in Toronto? - **A:** Master Account Management: 1 Day Workshop in Toronto is organized by MG Aussie. - **Q**: Who is this event for? Is it right for me? - **A:** Master Account Management: 1 Day Workshop in Toronto is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Toronto, this event is thoughtfully curated to deliver a standout experience worth every moment. 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