Digital Marketing for Artists & Creatives

What people see online isn’t random—there’s a strategy behind it. This session breaks down the core principles of digital marketing so you can make your website, portfolio, and online presence more discoverable, engaging, and effective.

You’ll learn:

• How online visibility works across channels (search, social, content, and more)
• How to organize your website and tell the story of your projects so people get what you do
• How to repurpose past work (client projects, exhibitions, press, performances) to boost credibility and reach
• How tools like AI and ChatGPT are changing digital marketing—and how to use them to your advantage
• How to choose the right platforms and tactics for your goals (without burning out)

You’ll leave with a simple action plan and 3–5 quick digital marketing improvements to help more people find—and fall in love with—your work online.

If you're a designer, architect, writer, performer, or any other creative professional, this is for you!

About the Instructor, Daniela Furtado

Daniela Furtado is a consultant, speaker, and writer.

Through her agency, Findable Digital Marketing, she helps design and architecture studios become more discoverable online using SEO.

With a Bachelor of Commerce, a Master’s in Digital Marketing, and over a decade of hands-on experience running successful SEO and digital marketing campaigns, Daniela bridges strategic insight with practical action.

She has been featured by the Interior Design Show, CBC Radio, and Canadian Architect Magazine, and she regularly guest lectures at local colleges.

Also check out other Arts events in Toronto, Literary Art events in Toronto.