REPUTATION MANAGEMENT- WITH A DIGITAL-AGE PERSPECTIVE

Presented by: Cory Roletto, WEO Media

Hosted by: Multnomah Dental Society & Washington County Dental Society

Beyond Google reviews, your reputation is inseparably connected to your career in dentistry. And ignoring current technologies now common in reputation management can give competitors an advantage. This course will expand on the latest trends in online reviews from Google and Facebook, to Yelp and Healthgrades and how you can foster, promulgate, and manage your reputation with advanced technology and simple internal systems. Best practices for interacting with online reviewers will be explored in detail.

Along with the course-Enjoy Complimentary Wine Tasting courtesy of Casa Luna Winery

OBJECTIVES

• Evaluate critical online review factors that influence decision making and inspire trust.
• Learn how reputation management technologies can impact Search Engine
• Optimization (SEO) and how to maximize those benefits.
• Explore current trends in the way people now rely on reviews particularly in healthcare.
• Identify what factors matter most to online consumers looking for a dentist.
• Understand professional protocol for responding to online reviews.

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