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Sanford Institute: Fundraising Academy

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Sanford Institute: Fundraising Academy


2018 Schedule:
Session 1: Basics of Fundraising March 12-14, 2018
Session 2: Cause Selling/Social Skills April 4-5, 2018
Session 3: Major Gifts May 22-23, 2018
Session 4: Planned Giving + Graduation June 20-21, 2018

The Fundraising Academy provides students who are interested in beginning, or who are currently working in, development roles with the applied knowledge of nonprofit fundraising principles. The program is designed to enhance fundraising skills for individuals, groups, and organizations. Specifically, students will increase their capacity to strategically identify opportunities for funding, to execute cause selling techniques, to develop major gifts, and to organize planned giving. This will be accomplished through exploring the advantages of technology, social media, innovative applications, and accurate financial management. This program offers a fresh perspective and new cutting-edge techniques to address the needs of fundraising in today's society. The Fundraising Academy is ideal for those seeking dynamic approaches to fundraising, additional opportunities for networking, and to build their professional toolbox.

Learning Outcomes:
- Evaluate the state of the nonprofit field as it pertains to opportunities and gaps in the areas of development
- Examine basic principles of fundraising while considering ethical and organizational factors
- Analyze negotiating and cause-selling styles in order to evaluate their situational effectiveness
- Articulate multiple approaches to development strategy in order to confront and address complex needs
- Practice “making the ask” and cause selling techniques
- Utilize emerging technology, presentation skills and communication in face-to-face, alternative, and virtual environments
- Compare and contrast strategies of soliciting major gifts and planned giving
- Identify the needs and resources associated with financial and legal requirements of fundraising
- Develop professional skills that enhance opportunities and increase possible vehicles for fundraising



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Map Rio Salado College, 2323 W 14th St (Wwwriosaladoedu), Tempe, United States
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Maricopa Corporate College
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