# Event Details - **Event Name**: Marketing the Moment: A Panel on Tourism, Events & Destination Branding - **Event Start and End Date**: Thu, 26 Mar, 2026 at 05:30 pm – Thu, 26 Mar, 2026 at 07:30 pm - **Event Description**: How Phoenix’s tourism, event, and community marketers drive growth in peak moments—and adapt strategies for off-peak seasons.About this EventEvent OverviewPhoenix comes alive during peak seasons, especially in the spring when major events, conventions, and visitors converge. This panel brings together leading tourism organizations, event marketers, and community partners to share how they collaborate during these high-impact moments and how those strategies can support growth during slower seasons.You’ll hear practical insights on destination storytelling, integrated marketing campaigns, and cross-organization partnerships, as well as how marketers are adapting their approach to off-peak periods as summers grow longer and hotter. Attendees will leave with actionable ideas they can apply to destination marketing, event promotion, and brand strategy.Key topics include:Marketing Phoenix during peak tourism and event seasonsCross-organization collaboration and partnershipsDestination storytelling and brand alignmentLeveraging major events for long-term impactSupporting local businesses and tourism during off-peak seasonsLessons applicable to marketers across industriesIf you’re a marketer curious about how Phoenix shows up during its biggest moments and how those strategies can be applied year-round, this event is for you. Designed for marketing, tourism, event, nonprofit and brand leaders in the Greater Phoenix area, this conversation delivers real-world insights on destination storytelling, major events and partnerships that drive lasting impact.Event Details?️ Date: Thursday, March 26, 2026⏰ Time: 5:30 - 7:00 PM MST?Location: Four Peaks Brewery - Wilson Tasting Room (2401 S Wilson St Tempe, AZ 85282)Event ticket includes a buffet meal and non-alcoholic beverages, with beer and wine available for purchase. Complimentary parking is available in the lot located north of the taproom.Meet the SpeakersCristal Rodriguez - Director of Marketing, Tempe Tourism (Moderator)Cristal Rodriguez is an accomplished marketing leader with nearly two decades of experience in strategic marketing, brand development, and destination storytelling. As Director of Marketing for Tempe Tourism, she is an expert in digital marketing, rebranding, public relations, and audience engagement. Cristal is known for creating campaigns that foster community connections, elevate organizational visibility, and promote authentic representation where diverse voices and cultures are celebrated.Jerryi Meng Phillips - Director of Wholesale, Aqua-Aston Hospitality, Marriott Vacations Worldwide (Panelist)Jerryi Phillips brings over 30 years of experience in hotel management, meetings and events, incentives, wellness travel, and holds an MBA in Hotel and Tourism Management. She has lived, studied, and worked in multiple international markets, including China, Switzerland, and the U.S., and has traveled to 48 U.S. states and more than 50 countries, giving her a global perspective on tourism and event marketing.Lynita Johnson - Director of Marketing & Communications, Local First Arizona (Panelist)Lynita Johnson leads brand management and integrated marketing communications for Local First Arizona. With experience in both full-service agencies and internal marketing teams, she has helped local, national, and international organizations achieve business and fundraising goals. Lynita’s work includes managing media access for high-profile events such as U2’s 360 Tour and the 2007 MLB Division Championship at Chase Field, and her campaigns have earned coverage in national publications including Epicurious, Food & Wine, Travel + Leisure, and USA Today.Ron Price - President & CEO, Visit Phoenix (Panelist)Ron Price leads Visit Phoenix in its mission to harness the transformative power of travel, elevating communities and inspiring visitors. With over 30 years in the tourism industry, he has held executive roles with Visit Phoenix, Visit San Antonio, the Arlington Texas Convention & Visitors Bureau, and previously spent more than a decade with Marriott International. Under his leadership, Visit Phoenix has driven economic growth, elevated the visitor experience, and strengthened the city’s national and global profile. He also serves on multiple industry and community boards, including the Arizona Lodging and Tourism Association, the Greater Phoenix Chamber, and the U.S. Travel Association. - **Event URL**: https://allevents.in/tempe/marketing-the-moment-a-panel-on-tourism-events-and-destination-branding/100001982749464021 - **Event Categories**: Sports, health-wellness - **Interested Audience**: - total_interested_count: 1 ## Ticket Details - **Ticket Price Range**: min: 35, max: 45, currency: USD ## Event venue details - **city**: Tempe - **state**: AZ - **country**: United States - **location**: Four Peaks Wilson - **lat**: 33.4028767 - **long**: -111.9442403 - **full address**: Four Peaks Wilson, 2401 South Wilson Street, Tempe, United States ## Event gallery - **Alt text**: Marketing the Moment: A Panel on Tourism, Events & Destination Branding - **Image URL**: https://cdn-az.allevents.in/events9/banners/5d92709c8d0a0a9fc224cae237ce3ca533e324a238d9d29b6a3ad14a7738aeab-rimg-w1200-h600-dcf1f2ec-gmir.jpg?v=1770965320 ## FAQs - **Q**: When and where is Marketing the Moment: A Panel on Tourism, Events & Destination Branding being held? - **A:** Marketing the Moment: A Panel on Tourism, Events & Destination Branding takes place on Thu, 26 Mar, 2026 at 05:30 pm to Thu, 26 Mar, 2026 at 07:30 pm at Four Peaks Wilson, 2401 South Wilson Street, Tempe, United States. - **Q**: How much do tickets cost for Marketing the Moment: A Panel on Tourism, Events & Destination Branding? - **A:** Ticket prices for Marketing the Moment: A Panel on Tourism, Events & Destination Branding range from USD 35 to USD 45 depending on the ticket type. Here's a full breakdown of available ticket types:Ticket TypePriceAvailabilityAMA MembersUSD 35AvailableAMA NonmembersUSD 45Available - **Q**: Who is organizing Marketing the Moment: A Panel on Tourism, Events & Destination Branding? - **A:** Marketing the Moment: A Panel on Tourism, Events & Destination Branding is organized by AMA Phoenix. - **Q**: Who is this event for? Is it right for me? - **A:** Marketing the Moment: A Panel on Tourism, Events & Destination Branding is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Tempe, this event is thoughtfully curated to deliver a standout experience worth every moment. If Marketing the Moment: A Panel on Tourism, Events & Destination Branding sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Marketing the Moment: A Panel on Tourism, Events & Destination Branding", "image": "https://cdn-az.allevents.in/events9/banners/5d92709c8d0a0a9fc224cae237ce3ca533e324a238d9d29b6a3ad14a7738aeab-rimg-w1200-h600-dcf1f2ec-gmir.jpg?v=1770965320", "startDate": "2026-03-26", "endDate": "2026-03-26", "url": "https://allevents.in/tempe/marketing-the-moment-a-panel-on-tourism-events-and-destination-branding/100001982749464021", "location": { "@type": "Place", "name": "Four Peaks Wilson", "address": { "@type": "PostalAddress", "streetAddress": "2401 South Wilson Street", "postalCode": "85282", "addressLocality": "Tempe", "addressRegion": "AZ", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": "33.4028767", "longitude": "-111.9442403" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "How Phoenix’s tourism, event, and community marketers drive growth in peak moments—and adapt strategies for off-peak seasons.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-04-07", "availabilityEnds": "2026-03-26", "validFrom": "2026-04-07", "lowPrice": "35.00", "highPrice": "45.00", "price": "35.00", "url": "https://allevents.in/tempe/marketing-the-moment-a-panel-on-tourism-events-and-destination-branding/100001982749464021" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-04-07", "availabilityEnds": "", "validFrom": "2026-04-07", "url": "https://allevents.in/tempe/marketing-the-moment-a-panel-on-tourism-events-and-destination-branding/100001982749464021", "price": "35.00", "name": "AMA Members" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-04-07", "availabilityEnds": "", "validFrom": "2026-04-07", "url": "https://allevents.in/tempe/marketing-the-moment-a-panel-on-tourism-events-and-destination-branding/100001982749464021", "price": "45.00", "name": "AMA Nonmembers" } ], "organizer": [ { "@type": "Organization", "name": "AMA Phoenix", "url": "https://allevents.in/org/ama-phoenix/22886091", "description": "American Marketing Association Phoenix (AMA Phoenix) is the leading educational, networking and career-building resource for Phoenix marketing professionals.Established more than 50 years ago, AMA Phoenix is the only professional marketing association in Arizona that covers all disciplines in the marketing spectrum.AMA Phoenix hosts a variety of monthly, quarterly and yearly programs, events, workshops and discussions that introduce the latest industry trends and developments, along with valuable networking events that bring together the best marketing minds in the region.ABOUT USThe American Marketing Association, Phoenix Chapter (AMA PHX) is a 501(c)3 non-profit and volunteer run organization with the mission to connect, support and empower the Greater Phoenix area marketing community through education and professional development.VISIONRun by members, for members, AMA PHX’s vision is to be the Phoenix Metro area’s most relevant force and voice for the marketing industry, providing the most comprehensive combination of knowledge and resources to propel marketers forward in their careers and organizations.MISSIONThe mission of the AMA PHX is to build a community, connecting Phoenix Metro area marketers through insightful programs, diverse educational resources, impactful networking experiences and career building and advancement opportunities.Join the top industry group for Phoenix Metro area for marketing, advertising and public relations professionals, AMA Phoenix →https://amaphoenix.org/membership/why-join-amaLike us on Facebook:https://www.facebook.com/amaphoenixFollow us on Twitter:https://twitter.com/amaphoenixFollow us on Instagram:https://www.instagram.com/amaphxFollow us on LinkedIn:https://www.linkedin.com/company/2381297/adminWatch us on YouTube:https://www.youtube.com/channel/UCYcnpEiar47v8LPZIEZSGoQ" } ] } ] ```