# Event Details - **Event Name**: Berner: Becoming Legend - **Event Start and End Date**: Thu, 05 Mar, 2026 at 06:00 pm – Thu, 05 Mar, 2026 at 09:00 pm - **Event Description**: Billboard-charting rapper and Cookies co-founder/CEO Berner signs Becoming Legend, his guide to bold risks and building a legendary brand.About this EventBillboard-charting hip-hop artist and Cookies co-founder and CEO Berner will be signing his book Becoming Legend, a blueprint for taking the right risks, scaling new heights, and building a legendary brand.ABOUT THE LIVE EVENTRegistration via Eventbrite is required.All tickets are general admission to the meet-and-greet line and include one (1) copy of Becoming Legend.Books will be distributed at the venue on event night.ABOUT THE BOOKArmed with only his hustle and an otherworldly instinct for marketing and branding, Berner, the co-founder and CEO of the world-conquering legal cannabis company Cookies, had the vision to see that cannabis was swiftly moving from the street corner to the corporate office and was able to make moves worthy of a chess grandmaster to launch the first dominant brand.Berner has grown Cookies into a billion-dollar mainstream company with more than seventy stores across the country and the world, added a sought-after streetwear side-brand, and gained millions of fans eagerly awaiting his next move. While building Cookies into the empire it is today, Berner took notes from everywhere: a strong sense of identity from the best streetwear brands, frequent collaborations from the music industry, and rapid expansion from Silicon Valley.In Becoming Legend, Berner pulls back the curtain on his incredible rise to success while bringing to light how he did it and how you can too, including:- It Starts with a Vision: Potential is everywhere. Recognize opportunities and don't be afraid to think big.- Access Is Everything: Your network is your net worth. Learn how to leverage and increase your access to impactful people.- Become Timeless: Creating an identity is crucial in brand-building, whether it be you or your logo.- Put Your Fingerprints on Everything: If you let people speak for you or represent your vision, a great idea may never blossom.- Never Be Afraid to Throw Back Whales: Learn to trust your gut. Not all money is good money.Becoming Legend is the instruction manual for all aspiring entrepreneurs to not just get rich but leave a legacy.ABOUT THE AUTHORBERNER, born Gilbert Anthony Milam, Jr., is the co-founder and CEO of Cookies, the most globally recognized cannabis brand in the world. He is also a Billboard charting hip-hop artist. - **Event URL**: https://allevents.in/tempe/berner-becoming-legend/100001983127138656 - **Event Categories**: art, entertainment, dance, business, music, literary-art, meet-and-greet - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fberner-becoming-legend-tickets-1983127138656 - **Ticket Price Range**: min: 36.69, max: 36.69, currency: USD ## Event venue details - **city**: Tempe - **state**: AZ - **country**: United States - **location**: Changing Hands Bookstore - **lat**: 33.3624661 - **long**: -111.9126201 - **full address**: Changing Hands Bookstore, 6428 South McClintock Drive, Tempe, United States ## Event Organizer details - **affiliate_id**: 10 - **organizer**: Changing Hands Bookstore (https://allevents.in/org/changing-hands-bookstore/22600527) ## Event gallery - **Alt text**: banner - **Image URL**: https://cdn-az.allevents.in/events4/banners/c768d59790a8e49b8d21057ca25a83caf641159bdc018246884cae29455640c3-rimg-w1200-h600-dc111116-gmir.jpg?v=1771069529 - **Alt text**: thumbnail - **Image URL**: https://cdn-az.allevents.in/events4/banners/0f2241ef4ee3f668013af79254ec392c384fa4ddf6ffe8181592d3174a76d85c-rimg-w400-h400-dc030713-gmir.jpg?v=1771069528 ## FAQs - **Q**: When is the event happening? - **A:** Thu, 05 Mar, 2026 at 06:00 pm - **Q**: Where is the event happening? - **A:** Changing Hands Bookstore, 6428 South McClintock Drive, Tempe, United States - **Q**: What is the ticket price? - **A:** starting from 36.69 up to 36.69 USD - **Q**: Who is organizing the event? - **A:** Changing Hands Bookstore - **Q**: What type of event is this? - **A:** art, entertainment, dance, business, music, literary-art, meet-and-greet - **Q**: Where can I find ticket details about Berner: Becoming Legend ? - **A:** You can find ticket details about this event on AllEvents. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Berner: Becoming Legend", "image": "https://cdn-az.allevents.in/events4/banners/c768d59790a8e49b8d21057ca25a83caf641159bdc018246884cae29455640c3-rimg-w1200-h600-dc111116-gmir.jpg?v=1771069529", "startDate": "2026-03-05", "endDate": "2026-03-05", "url": "https://allevents.in/tempe/berner-becoming-legend/100001983127138656", "location": { "@type": "Place", "name": "Changing Hands Bookstore", "address": { "@type": "PostalAddress", "streetAddress": "6428 South McClintock Drive", "postalCode": "85283", "addressLocality": "Tempe", "addressRegion": "AZ", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": "33.3624661", "longitude": "-111.9126201" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Billboard-charting rapper and Cookies co-founder/CEO Berner signs Becoming Legend, his guide to bold risks and building a legendary brand.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-04-03", "availabilityEnds": "2026-03-05", "validFrom": "2026-04-03", "lowPrice": "36.69", "highPrice": "36.69", "price": "36.69", "url": "https://allevents.in/tempe/berner-becoming-legend/100001983127138656" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-04-03", "availabilityEnds": "", "validFrom": "2026-04-03", "url": "https://allevents.in/tempe/berner-becoming-legend/100001983127138656", "price": "36.69", "name": "6PM Admission + 1 copy of BECOMING LEGEND" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-04-03", "availabilityEnds": "", "validFrom": "2026-04-03", "url": "https://allevents.in/tempe/berner-becoming-legend/100001983127138656", "price": "36.69", "name": "6:30PM Admission + 1 copy of BECOMING LEGEND" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-04-03", "availabilityEnds": "", "validFrom": "2026-04-03", "url": "https://allevents.in/tempe/berner-becoming-legend/100001983127138656", "price": "36.69", "name": "7PM Admission + 1 copy of BECOMING LEGEND" } ], "organizer": [ { "@type": "Organization", "name": "Changing Hands Bookstore", "url": "https://allevents.in/org/changing-hands-bookstore/22600527", "description": "Arizona's legendary Changing Hands Bookstore. 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