Workshop: Value of Design

𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽
Proofing the Value of Design for business, people and planet is more important than ever.
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The reasons for that are multiple:
• Economic and Organizational Pressure
• Maturity and Accountability of Design
• Complexity and Scale
• AI and the Commoditization of Creativity
• Societal Expectations and Purpose
• Strategic Advantage of Design
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💡 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝗹𝗲𝗮𝗿𝗻
In the morning, the workshop will bring rigor and theory into the discussion of design value, showcasing examples from international organizations and design leaders who have successfully earned a seat at the table in financial discussions and decision-making.
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In the afternoon, participants will be introduced to the Design Value Canvas, which they will use to work on their individual case studies — justifying design investments in resources, budgets, and other aspects. The workshop will conclude with the creation of a personal action plan to further develop design as a driver of different types of value.
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😎 𝗪𝗵𝗼 𝗶𝘀 𝗶𝘁 𝗳𝗼𝗿
• Senior designers
• Design managers
• Design leaders
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👉 𝗙𝗼𝗿𝗺𝗮𝘁
• Duration: Full day (7 hours with breaks)
• Maximum participants: 10–15
• Workshop format: Flexible table setup throughout the day
• Presentation slides shared: Yes
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𝗔𝗯𝗼𝘂𝘁 𝗙𝗿𝗮𝗻𝘀 𝗝𝗼𝘇𝗶𝗮𝘀𝘀𝗲
Frans is trained as an industrial designer (MSc) and in business management (MBA). He evolved his career from design doing to design leadership. For 40 years he has been self-employed and has successfully helped companies around the world establish design as a core competence. In 1998 he founded PARK, now a global consultancy and educational institute for design leadership future.
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A big thank-you to our sponsors and supporters: Elisa, Zone, Helmes, Fienta, Tallink Group, Smaily, Interaction Design Foundation, the City of Tallinn, Visit Tallinn and Tallinn Card.

𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧: Estonian Design Centre, Telliskivi Creative City, Telliskivi 60a/7, 2nd floor, Tallinn, on top of the restaurant "Kivi Paber Käärid".

You may also like the following events from WUD Estonia:

• Next month, 18th February, 10:00 am, Workshop: How to Measure UX and Design Impact in Tallinn
• Next month, 19th February, 11:00 am, WUD 2026 - Conference Day in Tallinn
• Next month, 20th February, 10:00 am, Workshop: Heroes, villains, rulers and rebels: how story characters bring your design ideas to life in Tallinn

Also check out other Workshops in Tallinn, Arts events in Tallinn.