Strategic Thinking and PR Program Essentials
As the lines between marketing communications disciplines blur, strategy and strategic thinking have never been more important for PR and creative communications professionals. This one day workshop follows the Account Management Boot Camp and is designed for PR practitioners with at least three years' experience as well as those who have come into PR from other disciplines like journalism.
The format will be highly interactive with recent examples and case studies.
Topics we will cover include:
- What is strategy?- The context for PR strategy in a changing marketplace- Understanding business and marketing strategy- Focusing on business results- Setting measurable objectives- Identifying the brand or reputational challenge- Methods for evaluating programs- Reverse brief template- Researching and brainstorming strategy- Develop a program or pitch outline- Program outline templates- Brainstorming creative ideas- Case studies
Some feedback from previous attendees:
"A really great introduction on how to develop strategic thinking and looking at the bigger picture."
"A very well thought out and carefully planned workshop - it is evident Amanda has considered each section carefully in order to maximise participant enjoyment."
Workshop Facilitator: Amanda Little, FPRIA
Former Managing Director of Hill and Knowlton and Edelman, Amanda has more than 20 years experience in PR consulting. She has had firsthand experience in winning, retaining and growing client business. Amanda has a BA (Communication) and MBA from UTS and has taught PR at Universities and TAFE.
Who should attend this course? The Account Management Bootcamp course is aimed at PR professionals with at least three years' experience.
Have questions about the Strategy Essentials Workshop- Sydney? Contact Amanda Little - YW1hbmRhIHwgaW50ZXJtZWRpYWNvbnN1bHRpbmcgISBjb20gISBhdQ==
|Ticket Information ||Ticket Price |
| Early bird - Strategy & Programming Essentials || AUD 795|
| Registration Strategy & Programming Essentials || AUD 895|