# Event Details - **Event Name**: Berkeley Academy - B2B Storytelling Workshop (Sydney) - **Event Start and End Date**: Thu, 27 Nov, 2025 at 09:30 am – Thu, 27 Nov, 2025 at 12:30 pm - **Event Description**: Business storytelling workshop and training: Take your B2B message through a six-step story into something much more engaging and memorable.About this EventBring a little bit of Hollywood to your communications.Most business stories are self-congratulating puff. They are the human equivalent of a stranger you meet at a party who talks endlessly about themselves. Before long, you are looking over their shoulder for someone more interesting.And that could be your competitor.Povel Torudd our Chief Storyteller in APAC will be facilitating the workshop in this three-hour session. We aim to bring clarity to your communications for internal and external stakeholders. And this will, in turn, win hearts, minds, and more revenues for your business.How does our Storytelling Academy work?How do bestselling authors cajole readers to keep turning the page? What glues us to the seat at the cinema or theatre? Why do some influencers command such a huge following?Professional storytellers such as filmmakers, writers, authors and journalists follow a bunch of rules that are largely the same. There’s a magic formula to telling stories.We have codified their secrets into a process that works for businesses like yours.Why Storytelling?Through storytelling, sales pitches become more successful. Social media posts more shareable. Content more colourful. You will be able to power-up your presentations so that they become more memorable. In fact, the intimacy created by storytelling, will improve your relationships, and even create lasting friendships with your clients.Why? Because we all love a good storyteller. We all like listening to someone who can entertain us. Hold our attention. Not because of what they say or do, but because of how they make us feel.What you'll take away from the Sydney Workshop:Lessons from the great storytellers of our time with relevant case studiesThe business case for storytellingApplying your new storytelling skills to internal and external stakeholdersEmail and PowerPoint presentations – how to make them more memorableVideo examples and ideas to inspire your teamUnderstanding the six-part story formula used by the world of entertainmentIn a world of AI-generated content, how do you still sound like you?This workshop does just that!You still get the classic tools in terms of how to structure a story that sells, engages, and sticks. But now, we go deeper. We’ll explore what storytelling looks like in the AI era and how you can stay human when machines are writing too.Plus, you’ll learn how you can improve your AI visibility and to stand out in the sea of sameness with storylines you can use straight away. https://cdn-az.allevents.in/events3/banners/51ec4df0-97ae-11f0-925d-a7ce5707d3d8-rimg-w1200-h627-dc010101-gmir.jpg About Povel Torudd – Workshop FacilitatorPovel is Berkeley’s Chief Storyteller in APAC and MD of Berkeley Communications Pty Ltd. He started his early career as an online editor before moving into strategic communications, PR and business storytelling. Spanning over +20 years he worked for some of Australia’s leading PR agencies, before joining a leading global cyber technology brand where we spent close to a decade developing corporate storytelling programs across a range of global internal and external channels, winning some of the most prestigious international industry awards along the way. Areas of specialism include crisis comms, media training, brand messaging and delivering integrated campaigns deploying digital and social media, video storytelling, research and insights, PR, content creation, media relations and events.View Povel's LinkedIn ProfileAbout Berkeley CommunicationsBerkeley Communications specialises in strategic communications and creative business storytelling (www.berkeleypr.com.au). We achieve outstanding results through a storytelling process that is uniquely ours and draws upon techniques used by filmmakers, authors and journalists. As well as delivering storytelling, we also teach it. The Berkeley Storytelling Academy (www.berkeleystorytelling.academy) exists to inspire marketing professionals and business owners to bring storytelling into the DNA of their organisation. HQ is in the UK (London and Reading) and we have subsidiaries in Australia, Germany, France, and the US as well as a network of partners spanning Asia Pacific, North America and LatAm.GSTService fee (5.35%) and tax (10%) added at checkout.What have others said about Berkeley Storytelling Academy?View reviews as featured in Communicate Magazine https://cdn-az.allevents.in/events7/banners/52270d00-97ae-11f0-925d-a7ce5707d3d8-rimg-w1200-h627-dcffd406-gmir.jpg - **Event URL**: https://allevents.in/sydney/berkeley-academy-b2b-storytelling-workshop-sydney/100001715016312959 - **Event Categories**: storytelling, workshops, art, literary-art, theatre, parties, entertainment - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 550, max: 550, currency: AUD ## Event venue details - **city**: Sydney - **state**: NS - **country**: Australia - **location**: CUB Sydney Lv 7, 70 King Street Sydney NSW 2000 - **lat**: -33.8624056 - **long**: 151.2093748 - **full address**: CUB Sydney Lv 7, 70 King Street Sydney NSW 2000, 2 Bulletin Place, Sydney, Australia ## Event gallery - **Alt text**: Berkeley Academy - B2B Storytelling Workshop (Sydney) - **Image URL**: https://cdn-az.allevents.in/events7/banners/5395e343b36725c01e6b3f78c2655e2da65fdf7517b8504d8b47fe8977371b99-rimg-w1200-h627-dc020302-gmir.jpg?v=1758543548 ## FAQs - **Q**: When and where is Berkeley Academy - B2B Storytelling Workshop (Sydney) being held? - **A:** Berkeley Academy - B2B Storytelling Workshop (Sydney) takes place on Thu, 27 Nov, 2025 at 09:30 am to Thu, 27 Nov, 2025 at 12:30 pm at CUB Sydney Lv 7, 70 King Street Sydney NSW 2000, 2 Bulletin Place, Sydney, Australia. - **Q**: How much do tickets cost for Berkeley Academy - B2B Storytelling Workshop (Sydney)? - **A:** Tickets for Berkeley Academy - B2B Storytelling Workshop (Sydney) are priced at AUD 550 per person. Here's a full breakdown of available ticket types:Ticket TypePriceAvailabilityGeneral AdmissionAUD 550 + AUD 50 taxAvailable - **Q**: Who is organizing Berkeley Academy - B2B Storytelling Workshop (Sydney)? - **A:** Berkeley Academy - B2B Storytelling Workshop (Sydney) is organized by Berkeley Communications. - **Q**: Who is this event for? Is it right for me? - **A:** Berkeley Academy - B2B Storytelling Workshop (Sydney) is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Sydney, this event is thoughtfully curated to deliver a standout experience worth every moment. 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