# Event Details - **Event Name**: Beyond the Bid: How Losing Town of Culture can Win Lasting Change - **Event Start and End Date**: Thu, 05 Nov, 2026 at 09:30 am – Thu, 05 Nov, 2026 at 04:00 pm (+00:00) - **Event Description**: Lost your Town of Culture bid? Learn how you can take unsuccessful bids and turn them into lasting cultural and heritage-led regeneration.About this EventAbout This EventJoin us at Culture House Sunderland for an inspiring day learning how other places have turned a losing bid into long-term cultural and economic support.You may not have won the bid, but you still have the vision, partnerships, evidence, and community support generated through the bid.Across the UK, towns and cities are investing enormous energy and resource into bidding for Town of Culture/City of Culture, raising aspiration and creating new ideas for regeneration and community action. Most of them don’t win – but losing the bid doesn’t need to be the end of the story.This event will explore how Sunderland turned a losing bid into winning action, harnessing the ambition, partnerships, research, and community energy generated in the bid process and turning it into lasting cultural and heritage-led regeneration, and bring people together to think about plans for their own towns and cities.Who Should AttendThis event is ideal for:Local Authorities who have been involved in Town of Culture and City of Culture bidsWider local authority teams – regeneration, culture, city/town centre, planning and conservation teams.Cultural and heritage organisationsAnyone with an interest in the community heritage and regenerationSpeakers/ProgrammeHeritage and Culture: Bringing New Life to Heritage- Tom Frater, Historic England Regional Director: NorthSunderland Culture: Setting the Scene for the City- Nick Maylan, CEO Sunderland CultureFrom Hope to Belief to Ambition: Building a Cultural City- Paul Callaghan, Chair, Leighton GroupDan Shannon, Director, PopRecs CIC170-175 High St West: The Catalsy for the Regeneration of Sunniside- Martin Hulse, CEO Tyne and Wear Building Preservation TrustBusiness Improvement - Daniel Hattle, Regeneration Manager Sunderland City CouncilProject Management of the new Culture House and Other Cultural Projects in Sunderland- Leanne Littlewood, Culture HouseGuided Tour of Culture House Sunderland/Heritage Tour of City CentreTicketsNon-members: £120Connect members: £120Network, Partner and Supporter members: £60Discounted ticketsNetwork, Partner and Supporter members can book tickets at a heavily discounted fee. You should have received an email with a code to access the discounted tickets. Click the red 'Get tickets' button and enter your code in the box that says 'Promo Code'. The discounted ticket options will be revealed.If you did not get the code please email admin@heritagenetwork.org.uk.If you would like to join the Heritage Network and receive discounted ticket prices alongside lots of other membership benefits please go online to find out more information. Annual membership starts from just £75 for individuals and £125 for not-for-profit organisations and businesses. Heritage Network is the UK's umbrella organisation for not-for-profit organisations that are rescuing, restoring and managing historic buildings and places. Join us today.Code of conductWe aim for all of our events to be inclusive, safe spaces where everyone's views and experiences are respected. Please read our code of conduct for more information.Thank you to our funders at the National Lottery Heritage Fund for making this event possible.Image c. Sunderland City Council - **Event URL**: https://allevents.in/sunderland/beyond-the-bid-how-losing-town-of-culture-can-win-lasting-change/100001993461277343 - **Event Categories**: heritage-walk - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Age Limit: 18+ - Duration: 6 hours 30 minutes - Location: Culture House Sunderland - Languages: English ## Ticket Details - **Ticket Price Range**: min: 120, max: 120, currency: GBP ## Event venue details - **city**: Sunderland - **state**: EN - **country**: United Kingdom - **location**: Culture House Sunderland - **lat**: 54.9069047 - **long**: -1.3868451 - **full address**: Culture House Sunderland, Keel Square, Sunderland, United Kingdom ## Event gallery - **Alt text**: Beyond the Bid: How Losing Town of Culture can Win Lasting Change - **Image URL**: https://cdn-az.allevents.in/events1/banners/61eb55defda09c4df67be2202eeaab8abc036be5746a37c125e4fb7e74e8be65-rimg-w1200-h800-dcd9eaf7-gmir.jpg?v=1784804617 ## FAQs - **Q**: When and where is Beyond the Bid: How Losing Town of Culture can Win Lasting Change being held? - **A:** Beyond the Bid: How Losing Town of Culture can Win Lasting Change takes place on Thu, 05 Nov, 2026 at 09:30 am to Thu, 05 Nov, 2026 at 04:00 pm at Culture House Sunderland, Keel Square, Sunderland, United Kingdom. - **Q**: Is there an age restriction for Beyond the Bid: How Losing Town of Culture can Win Lasting Change? - **A:** Beyond the Bid: How Losing Town of Culture can Win Lasting Change is strictly for guests aged 18 and above. Valid government-issued photo ID is required for entry. Guests under 18 will not be admitted. The event will be presented in English. - **Q**: Who is organizing Beyond the Bid: How Losing Town of Culture can Win Lasting Change? - **A:** Beyond the Bid: How Losing Town of Culture can Win Lasting Change is organized by Heritage Trust Network. - **Q**: Who is this event for? Is it right for me? - **A:** Beyond the Bid: How Losing Town of Culture can Win Lasting Change is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Sunderland, this event is thoughtfully curated to deliver a standout experience worth every moment. If Beyond the Bid: How Losing Town of Culture can Win Lasting Change sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Beyond the Bid: How Losing Town of Culture can Win Lasting Change", "image": "https://cdn-az.allevents.in/events1/banners/61eb55defda09c4df67be2202eeaab8abc036be5746a37c125e4fb7e74e8be65-rimg-w1200-h800-dcd9eaf7-gmir.jpg?v=1784804617", "startDate": "2026-11-05T09:30:00+00:00", "endDate": "2026-11-05T16:00:00+00:00", "url": "https://allevents.in/sunderland/beyond-the-bid-how-losing-town-of-culture-can-win-lasting-change/100001993461277343", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "Culture House Sunderland", "address": { "@type": "PostalAddress", "streetAddress": "Keel Square", "postalCode": "SR1 3DZ", "addressLocality": "Sunderland", "addressRegion": "EN", "addressCountry": "GB" }, "geo": { "@type": "GeoCoordinates", "latitude": "54.9069047", "longitude": "-1.3868451" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Lost your Town of Culture bid? 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