The Sturgis Chamber's Annual Tree Lighting Ceremony will take place on Saturday, November 29th, 2025 starting at 6PM in downtown Sturgis. This is a special opportunity to gather as a community and enjoy family, friends, and the holiday spirit!
Sturgis Chamber's Annual Tree Lighting Ceremony
Saturday, November 29th, 2025
6PM - 7PM
Harley-Davidson Rally Point (Downtown Sturgis)
Leading up to the countdown to the tree lighting, attendees can enjoy free treats, musical entertainment, a special Christmas story, and maybe even a surprise appearance by you-know-who!
Businesses, clubs, and organizations are invited to set up booths around Harley-Davidson Rally Point at the corner of Main Street and Harley-Davidson Way (2nd Street) with free treats such as candy canes, hot cocoa, cider, popcorn, and more! This is a great opportunity to collect donations and spread awareness about your cause. **Local Sturgis-based businesses and organizations only, please.**
Booths can sign up for free by contacting our office at (605) 347-2556, emailing
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THANK YOU, 2025 Sponsors!
Platinum Sponsors: Black Hills Energy
Gold Sponsor: Pioneer Bank & Trust
Silver Sponsor: Coeur Wharf
Special Mention Sponsor: Black Hills Federal Credit Union & Scooptown Car Wash
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This event is organized by the Sturgis Area Chamber of Commerce & Visitors Bureau, an independent 501(c)6 nonprofit organization.
Sturgis Area Chamber of Commerce & Visitors Bureau
(605) 347-2556
2040 Junction Avenue, Sturgis, SD 57785
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