Creating Business Value with AI

Artificial Intelligence isn’t just for big tech companies — it’s already transforming how everyday organisations work, save time, reduce costs, and innovate. The challenge? Most businesses don’t know where to start, or how to turn AI from a buzzword into real value.

This fast-paced, hands-on workshop will show you how.

• How AI creates business value (with real SME examples)
• How to identify meaningful problems worth solving
• How to turn those problems into practical AI use cases
• How to prioritise ideas using the AI Opportunity Matrix
• Where AI can deliver quick wins vs. longer-term innovation

You’ll work through:

• Mapping real business challenges
• Designing potential AI-powered solutions
• Prioritising them based on impact and feasibility
• Sharing ideas and learning from others in the room

This is not a technical session you don’t need coding skills or prior AI experience. It’s designed for people who want to learn how AI can improve workflow, customer experience, productivity, or decision-making.

• Students interested in business, tech, innovation or entrepreneurship
• Early-career professionals looking to boost digital confidence
• Anyone curious about how AI can be used practically in real organisations

• A clear understanding of where AI adds value
• A practical AI use case you could implement
• A prioritised roadmap using the Opportunity Matrix
• Confidence to take the next steps

Duration: 90 minutes
Format: Interactive workshop with group activities
Capacity: Maximum 8 spaces
No technical knowledge required. Curiosity encouraged.

About your trainer:

Naomi Timperley is a distinguished leader in UK technology and entrepreneurship, most recently honoured as the 2025 “Most Influential Woman in UK Tech” by Computer Weekly and Merseyway Innovation Centre's Innovation Director.

With over 15 years of experience in supporting founders, scale-ups, and SME innovation, Naomi has deep expertise in transforming business challenges into growth opportunities through technology. She co-founded Tech North Advocates and launched Enterprise Lab in 2011 to span the gap between education, enterprise and employment in the North of England.

At the heart of her work is the belief that value from AI and technology comes not from the tools themselves, but from identifying real business problems, aligning solutions with business goals and enabling teams to adopt and scale innovation sustainably. Naomi has mentored hundreds of entrepreneurs and helped design programmes that enable both technical and non-technical leaders to create measurable impact through innovation.

As trainer for this 90-minute workshop, Naomi brings:

• A strategic mindset to align AI initiatives with business value
• Practical frameworks for ideation, prioritisation and execution
• Real-world experience working with SMEs, entrepreneurs and regional tech ecosystems

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