# Event Details - **Event Name**: Telling Your Story: Communications for Food, Drink & Tourism Businesses - **Event Start and End Date**: Thu, 19 Mar, 2026 at 10:00 am – Thu, 19 Mar, 2026 at 11:30 am - **Event Description**: Learn how compelling storytelling can influence customer behaviour, from increasing footfall to boosting sales.About this EventTelling Your Story: Training for Local Food, Drink and Tourism BusinessesEvery food, drink and tourism business has a story: the inspiration, the craft, the people and the passion behind what you do. Communicating that story effectively is one of the most powerful ways to attract customers, build loyalty and stand out in a competitive market.Learn how compelling storytelling can influence customer behaviour, from increasing footfall to boosting word-of-mouth recommendations and sales.In this interactive training session, you will:• Uncover the core story behind your business and what makes you unique.• Discover how to adapt and share your story across key channels: from your website and socials to packaging and press coverage.• Explore inspiring examples from the food and drink sector.• Put ideas into practice through hands-on exercises designed to develop your own story.The session will be led by Lesley Wilkinson of Stirling PR, a former journalist with over 25 years’ experience helping businesses communicate with clarity and impact.Organised by STEP in conjunction with Forth Valley Food and Drink, this workshop will equip you with practical tools and tips for telling your story with confidence and consistency. - **Event URL**: https://allevents.in/stirling/telling-your-story-communications-for-food-drink-and-tourism-businesses/100001983272557608 - **Event Categories**: workshops, storytelling - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: GBP ## Event venue details - **city**: Stirling - **state**: SC - **country**: United Kingdom - **location**: STEP, Stirling Enterprise Park, FK7 7RP - **lat**: 56.1163835 - **long**: -3.9291858000000275 - **full address**: STEP, Stirling Enterprise Park, FK7 7RP, Stirling Enterprise Park, Stirling, United Kingdom ## Event gallery - **Alt text**: Telling Your Story: Communications for Food, Drink & Tourism Businesses - **Image URL**: https://cdn-az.allevents.in/events6/banners/d5d735672e2be48f8f9698da1c5a8af0e2193557233206ec07d979f6e96d7f44-rimg-w1200-h675-dc0a316c-gmir.jpg?v=1771347254 ## FAQs - **Q**: When and where is Telling Your Story: Communications for Food, Drink & Tourism Businesses being held? - **A:** Telling Your Story: Communications for Food, Drink & Tourism Businesses takes place on Thu, 19 Mar, 2026 at 10:00 am to Thu, 19 Mar, 2026 at 11:30 am at STEP, Stirling Enterprise Park, FK7 7RP, Stirling Enterprise Park, Stirling, United Kingdom. - **Q**: Who is organizing Telling Your Story: Communications for Food, Drink & Tourism Businesses? - **A:** Telling Your Story: Communications for Food, Drink & Tourism Businesses is organized by STEP. - **Q**: Who is this event for? Is it right for me? - **A:** Telling Your Story: Communications for Food, Drink & Tourism Businesses is ideal for learners, working professionals, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Stirling, this event is thoughtfully curated to deliver a standout experience worth every moment. If Telling Your Story: Communications for Food, Drink & Tourism Businesses sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Telling Your Story: Communications for Food, Drink & Tourism Businesses", "image": "https://cdn-az.allevents.in/events6/banners/d5d735672e2be48f8f9698da1c5a8af0e2193557233206ec07d979f6e96d7f44-rimg-w1200-h675-dc0a316c-gmir.jpg?v=1771347254", "startDate": "2026-03-19", "endDate": "2026-03-19", "url": "https://allevents.in/stirling/telling-your-story-communications-for-food-drink-and-tourism-businesses/100001983272557608", "location": { "@type": "Place", "name": "STEP, Stirling Enterprise Park, FK7 7RP", "address": { "@type": "PostalAddress", "streetAddress": "Stirling Enterprise Park", "postalCode": "FK77RP", "addressLocality": "Stirling", "addressRegion": "SC", "addressCountry": "GB" }, "geo": { "@type": "GeoCoordinates", "latitude": "56.1163835", "longitude": "-3.9291858000000275" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Learn how compelling storytelling can influence customer behaviour, from increasing footfall to boosting sales.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-04-06", "availabilityEnds": "2026-03-19", "validFrom": "2026-04-06", "lowPrice": "0.00", "highPrice": "0.00", "price": "0.00", "url": "https://allevents.in/stirling/telling-your-story-communications-for-food-drink-and-tourism-businesses/100001983272557608" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-04-06", "availabilityEnds": "", "validFrom": "2026-04-06", "url": "https://allevents.in/stirling/telling-your-story-communications-for-food-drink-and-tourism-businesses/100001983272557608", "price": 0, "name": "General Admission" } ], "organizer": [ { "@type": "Organization", "name": "STEP", "url": "https://allevents.in/org/step/22568489", "description": "We are Central Scotland’s Business Support Organisation and for the last 30 years we've been ‘Keeping it Central’…By providing a unique business ecosystem where businesses can start, grow, and scale in a supportive, innovative and sustainable environment, all whilst investing 100% of what we generate into activity designed to grow the local economy.Because if Central Scotland is successful, so are we.Business Spaces | Business Support | HR Support \r| Read more about us at stepscotland.co.ukOn behalf of the Scottish Government, we also deliver the Business Gateway services across Stirling, a contract that has been held by STEP since Business Gateway’s inception.You can view our event privacy policy for events athttps://stepscotland.co.uk/step/step-terms-conditions/event-privacy-policy/" } ] } ] ```