

# Event Details

- **Event Name**: Precision & Pivot: The Tech Founder’s Guide to Customer Discovery
- **Event Start and End Date**: Tue, 21 Apr, 2026 at 10:00 am – Tue, 21 Apr, 2026 at 12:00 pm (-04:00)
- **Event Description**: This session provides a strategic framework for founders to refine their product-market fit and make data-backed decisions before committingAbout this EventDoes your product solve a critical pain point or a just a small frustration? For tech startups, the most valuable asset isn't our product—it’s business clarity. Customer discovery is the strategic process of validating your vision against market reality to ensure you are truly building what your users are willing to pay for and a business that can scale.Join Melanie de Vries from the Michigan Small Business Development Center’s Tech Team for an expert-led deep dive into market validation. This session provides a strategic framework for founders to refine their product-market fit and make data-backed decisions before committing significant time, money, and resources.Session Insights:Defining Product-Market Fit: Move beyond broad assumptions to solve high-value, specific problems for your target users.The Agile Discovery Framework: Implement a lean, repeatable process to capture market insights without compromising your development and market entry speed.Building Your Customer Persona: Learn to identify and engage the specific stakeholders and decision-makers who will drive your early revenue.Evidence-Based Strategy: Use customer feedback to inform your roadmap, ensuring every pivot is backed by objective data.Navigating Founder Pitfalls: How to recognize and avoid the "confirmation bias" that often leads startups to build products the market ultimately won’t pay for.The Value: You will exit this session with a strategic focus and tactical steps designed to de-risk your venture, streamline your development roadmap, and build a business grounded in market demand.
- **Event URL**: https://allevents.in/sterling-heights/precision-and-pivot-the-tech-founder’s-guide-to-customer-discovery/100001985308699764
- **Event Categories**: business
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fprecision-pivot-the-tech-founders-guide-to-customer-discovery-tickets-1985308699764
- **Ticket Price Range**: min: 0, max: 0, currency: USD

## Event venue details

- **city**: Sterling Heights
- **state**: MI
- **country**: United States
- **location**: Velocity Innovation Center 6633 18 Mile Rd
- **lat**: 42.5969623
- **long**: -83.04306
- **full address**: Velocity Innovation Center 6633 18 Mile Rd, 6633 18 Mile Road, Sterling Heights, United States

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: Velocity (https://allevents.in/org/velocity/19990845)

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- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events2/banners/7d4060990af5b470bd0eab63c645280e7bea885aef8b0bdf74c9e4dc0e39d153-rimg-w400-h400-dc34424d-gmir.jpg?v=1773745428

## FAQs

- **Q**: When is the event happening?
  - **A:** Tue, 21 Apr, 2026 at 10:00 am (-04:00)
- **Q**: Where is the event happening?
  - **A:** Velocity Innovation Center 6633 18 Mile Rd, 6633 18 Mile Road, Sterling Heights, United States
- **Q**: What is the ticket price?
  - **A:** starting from 0 up to 0 USD
- **Q**: Who is organizing the event?
  - **A:** Velocity
- **Q**: What type of event is this?
  - **A:** business
- **Q**: Where can I find ticket details about Precision & Pivot: The Tech Founder’s Guide to Customer Discovery ?
  - **A:** You can find ticket details about this event on AllEvents.

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