# Event Details - **Event Name**: TechXel Stamford Venture Expert 3 of 12: ZOOM, Brenda Lewis, Marketing - **Event Start and End Date**: Thu, 29 Jan, 2026 at 05:30 pm – Thu, 29 Jan, 2026 at 06:45 pm - **Event Description**: Over half of ventures fail to position for market fit. Lewis has a 75% success rate launching ventures in a market where 9 in 10 failAbout this Event https://cdn-az.allevents.in/events10/banners/95dbb370-e2ef-11f0-820b-e5e04fbe28e9-rimg-w1200-h225-dcfefefe-gmir.jpg TechXel Stamford Venture Expert Series (3 of 12): ZOOMBrenda Lewis, Founder & Principal, Transactions Marketing, Inc.Positioning and Strategic MarketingThursday January 29, 2026 5:30 to 6:45 PMFifty+ percent of new ventures fail because they make mistakes in defining their market. Brenda Lewis has 43 years of experience in positioning and strategic marketing for tech ventures as principal of Transactions Marketing, Inc.(TMI) (). TMI manages the launch and funding of enterprise mission critical software, systems and services and has launched 24 ventures in healthcare, IT, cybersecurity, telecommunications, information, fintech and location services markets with a 75% success rate in a market where 9 of 10 ventures fail . Prior to starting TMI, Brenda spent 15 years at Exxon International, Marine Management Systems, Inc. and Pechiney Ugine Kuhlman in systems and industrial marketing. She graduated cum laude in Economics from Smith College and holds an MBA from the University of Connecticut. She attended Harvard Business School's Program for Management Development and earned a Certificate in Telecommunications Management from NYU.On a pro bono basis, Brenda was a charter organizer of the Kauffman Foundation’s One Million Cups/Stamford. She was a judge for the annual Draper Competition for Collegiate Women Entrepreneurs at Smith College and has served as a judge at TechStars Startup Weekend, the CT New Venture Challenge and StartUP Fairfield. She served on the Steering Committee for Innovate Stamford, which won a $2 MM CT NEXT Innovation District grant and was a finalist in the Connecticut Technology Council's 2018 Women of Innovation awards. She is an offshore racing sailor, a member of the Storm Trysail Club, a PILOT at Mystic Seaport .5:30-5:45 pm introduce yourself and your venture 5:30 to 6:45 PM Brenda’s remarks, Q&A.This is a ZOOM event . Registration closes January 29 at noon.Those registered will be sent ZOOM invitations by 1 PM - **Event URL**: https://allevents.in/stamford/techxel-stamford-venture-expert-3-of-12-zoom-brenda-lewis-marketing/100001978983468828 - **Event Categories**: business, contests, sports - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: Stamford - **state**: CT - **country**: United States - **location**: Ferguson Library -ZOOM - **lat**: 41.0510592 - **long**: -73.5373923 - **full address**: Ferguson Library -ZOOM, 1 Public Library Plaza, Stamford, United States ## Event gallery - **Alt text**: TechXel Stamford Venture Expert 3 of 12: ZOOM, Brenda Lewis, Marketing - **Image URL**: https://cdn-az.allevents.in/events6/banners/c8676d426a9789adfb28d69296116a6534d6a6a894a120be75c8ef849afc9369-rimg-w1024-h683-dc90908f-gmir.jpg?v=1766817910 ## FAQs - **Q**: When and where is TechXel Stamford Venture Expert 3 of 12: ZOOM, Brenda Lewis, Marketing being held? - **A:** TechXel Stamford Venture Expert 3 of 12: ZOOM, Brenda Lewis, Marketing takes place on Thu, 29 Jan, 2026 at 05:30 pm to Thu, 29 Jan, 2026 at 06:45 pm at Ferguson Library -ZOOM, 1 Public Library Plaza, Stamford, United States. - **Q**: Who is organizing TechXel Stamford Venture Expert 3 of 12: ZOOM, Brenda Lewis, Marketing? - **A:** TechXel Stamford Venture Expert 3 of 12: ZOOM, Brenda Lewis, Marketing is organized by TechXel Stamford LLC. - **Q**: Who is this event for? Is it right for me? - **A:** TechXel Stamford Venture Expert 3 of 12: ZOOM, Brenda Lewis, Marketing is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Stamford, this event is thoughtfully curated to deliver a standout experience worth every moment. If TechXel Stamford Venture Expert 3 of 12: ZOOM, Brenda Lewis, Marketing sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "TechXel Stamford Venture Expert 3 of 12: ZOOM, Brenda Lewis, Marketing", "image": "https://cdn-az.allevents.in/events6/banners/c8676d426a9789adfb28d69296116a6534d6a6a894a120be75c8ef849afc9369-rimg-w1024-h683-dc90908f-gmir.jpg?v=1766817910", "startDate": "2026-01-29", "endDate": "2026-01-29", "url": "https://allevents.in/stamford/techxel-stamford-venture-expert-3-of-12-zoom-brenda-lewis-marketing/100001978983468828", "location": { "@type": "Place", "name": "Ferguson Library -ZOOM", "address": { "@type": "PostalAddress", "streetAddress": "1 Public Library Plaza", "postalCode": "06901", "addressLocality": "Stamford", "addressRegion": "CT", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": "41.0510592", "longitude": "-73.5373923" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Over half of ventures fail to position for market fit. 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