Build a Social Media Strategy That Actually Works for 2026

Social media is noisy, messy, and often left at the bottom of the marketing pile. It is easy to get into a routine of posting for the sake of it, chasing likes, copying trends, and treating social as an afterthought. But that's not a strategy.

This workshop is your reset.

In one morning, you’ll get clear on what social is really for and how to maximise it as part of your marketing strategy. You will leave with a 2026 plan that actually supports your brand and business goals.

This isn’t a “social hacks” course. It’s for marketers who want social to pull its weight:

• In-house marketers, from juniors & apprentices to managers, who want a proper strategy, not just a posting cycle
• Content creators who need clarity on what’s on-brand (and what’s not)
• Solo marketers juggling everything
• Anyone tired of churning out social feeds with nothing to show for it

By the end of the workshop, you’ll have:

• A crystal-clear picture of your audience & brand goals
• Your brand voice mapped out for social (and what not to post)
• What platforms to focus on, and what ones your brand doesn't need to be on
• 3–4 content pillars that make sense for your business
• A posting rhythm you can actually stick to
• A definition of success

You’ll also get a fill-in-as-you-go workbook and a pre-event pack to warm up your thinking before the day.

Also check out other Workshops in St Albans, Business events in St Albans.