# Event Details - **Event Name**: BIPC Bitesize: Create and Capture Demand with Google Ads - **Event Start and End Date**: Tue, 02 Jun, 2026 at 10:00 am – Tue, 02 Jun, 2026 at 11:30 am (+01:00) - **Event Description**: At this BIPC Bitesize session, learn how to create and capture demand for your product or service using Google Ads!About this EventWhat is BIPC Bitesize?‘BIPC Bitesize’ is a series of 1.5 hour-long events at The Word in South Shields, aiming to educate and inspire busy local businesses and pre-starts.Enjoy a half-hour presentation on a specific business topic, followed by Q and A and networking. Whatever your industry, you will come away with useful takeaways to help grow your business!Today’s Topic:For this BIPC Bitesize session, will talk on how to create and capture demand for your product/service using Google Ads. The event will cover:· Plotting your customer's journey to purchase/enquiry· Applying Google’s ad formats to each stage· Planning for seasonality· Budgeting· Measuring success· How to access further support via the BIPCAbout the ExpertHannah Zora Strong set up Zora Marketing PPC Freelancer & Google Ads Specialist in Newcastle | Zora Marketing to support brands with local customers to get better performance from their pay-per-click advertising campaigns, and has spent the last 10 years managing 100s of Google Ads and LinkedIn Ads accounts for both ecommerce and lead generation clients.With accolades from The EU Search Awards for Best Local Campaign, The Drum’s 30 Under 30, and Google’s Women In Search initiative, Hannah is keen to share her ads knowledge with SMEs of the NE.This event is funded by the North East Combined Authority through the Local Growth Fund - **Event URL**: https://allevents.in/south-shields/bipc-bitesize-create-and-capture-demand-with-google-ads/100001987938912802 - **Event Categories**: - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: GBP ## Event venue details - **city**: South Shields - **state**: EN - **country**: United Kingdom - **location**: The Word, National Centre for the Written Word - **lat**: 54.9971249 - **long**: -1.4385314 - **full address**: The Word, National Centre for the Written Word, Market Place, South Shields, United Kingdom ## Event gallery - **Alt text**: BIPC Bitesize: Create and Capture Demand with Google Ads - **Image URL**: https://cdn-az.allevents.in/events10/banners/3aef36aa7ff6a27a7929bc5be021f42aaea7c756afd8590a1227861c85f5175a-rimg-w1200-h600-dc181c63-gmir.jpg?v=1777382810 ## FAQs - **Q**: When and where is BIPC Bitesize: Create and Capture Demand with Google Ads being held? - **A:** BIPC Bitesize: Create and Capture Demand with Google Ads takes place on Tue, 02 Jun, 2026 at 10:00 am to Tue, 02 Jun, 2026 at 11:30 am at The Word, National Centre for the Written Word, Market Place, South Shields, United Kingdom. - **Q**: Who is organizing BIPC Bitesize: Create and Capture Demand with Google Ads? - **A:** BIPC Bitesize: Create and Capture Demand with Google Ads is organized by Business & IP Centre Newcastle. - **Q**: Who is this event for? Is it right for me? - **A:** BIPC Bitesize: Create and Capture Demand with Google Ads is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in South Shields, this event is thoughtfully curated to deliver a standout experience worth every moment. 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