Startup Success Simplified: A Guide to the Business Model Canvas

Steven C. Cummings, Partner, SPC Consulting
Thursday, January 15, 2026, 6–8 p.m., Lake Michigan College, South Haven. Light snacks provided.

This session is for anyone with a business idea ready to build a company customers actually want. Learn to use the Business Model Canvas to analyze your core value proposition and create a dynamic strategy that proves why your business is the best solution to your customer’s problems.

Key Takeaways
• How do you identify the specific problem you solve for a customer, and why is that the most critical part of your business?
• What if you could see your entire business from your customer’s perspective, from the value proposition you offer to how you reach them?
• Leave this session with a single-sheet birds-eye view of your business.

Map out your business strategy to grow. Sign up today.
Free to attend.

You may also like the following events from Greater Kalamazoo Business Resources Network:

• Happening on, 29th January, 06:00 pm, Accounting Basics for Your Small Business in South Haven
• Happening on, 12th February, 06:00 pm, Sales Skills for Non-Salesy Business Owners in South Haven
• Happening on, 26th February, 06:00 pm, Business Structure and Financing Opportunities in South Haven

Also check out other Business events in South Haven.