# Event Details - **Event Name**: The AI Compass — Exclusive C-Level Book Launch with Thierry Moubax - **Event Start and End Date**: Thu, 11 Jun, 2026 at 03:00 pm – Thu, 11 Jun, 2026 at 05:00 pm (+02:00) - **Event Description**: 93% of companies see no ROI from AI. The AI Compass is the operating system for the leaders who will. Endorsed by 20 senior CEOsAbout this EventWhy 93% of companies get zero ROI from AI — and what the 7% know that you don't.An exclusive afternoon with Thierry Moubax for the launch of The AI Compass: The Executive Blueprint to Turn AI into Your Decisive Advantage.Two hours of battle-tested frameworks, real case studies, and the operating model that turns AI from expensive experiment into your decisive advantage. Followed by a signed first-edition copy of the book and networking drinks with a curated room of CEOs and C-level peers.Limited to 50 seatsYou've invested in AI. Where are the results?Your company is using AI. Your team has run pilots. You've approved budgets, attended demos, maybe even hired a Head of AI. And yet — like 93% of organisations — you're still waiting for the ROI that was promised.The uncomfortable truth: the problem isn't the technology. It's the operating model. Most leaders treat AI like software to install when it's actually a workforce to manage. That single misunderstanding explains why most AI initiatives stall — and why a small minority is quietly pulling ahead.65% of organisations now use generative AI regularly7% report measurable financial returnsThe cost of intelligence is deflating at 40× per year. Companies moving now are building advantages that compound. Those waiting are falling into what we call **the Deception Gap** — the dangerous moment when a technology appears to plateau right before it changes everything.The window is closing fast.What you walk out with: One afternoon. What most companies spend months searching for.1. **The Deception Gap framework** — why AI looks like a bubble right before it reshapes your industry. The data, the economics, and why waiting is the riskiest strategy.2. **The mindset shift: AI as employee, not software** — the Macro Delegation / Micro Steering leadership model. The single re-frame that changes how you invest, lead, and measure.3. **The Value Creation Matrix** — four quadrants (Optimize · Enhance · Insights · Transform) telling you exactly where AI creates value in your business and in what sequence.4. **The AI Scorecard** — a workshop method to score, plot and select your first Quick Wins and Strategic Bets. Replaces months of unfocused experimentation with a clear portfolio in one session.5. **The 90-Day Roadmap** — the 5P Sequence (Purpose → Performance → People → Process → Platform) plus the three-phase execution plan. Your first concrete step starts within 30 days.6. **A signed first-edition copy** of *The AI Compass* — the complete executive blueprint.7. **Networking drinks & a curated peer room** — an afternoon among CEOs and C-level leaders who are done with AI hype and ready for AI execution.What CEOs are saying"CEOs need to move from being interested to being immersed and from being excited to being equipped — and Thierry's book gives us the incentive and template to do this." — Ken Allen, Former Global CEO DHL"Thierry doesn't just explain AI — he rewires how executives think about it. In one session, we mapped around 50 impactful AI use cases and built a phased roadmap more actionable than anything we had produced in months. The clearest executive playbook on the market."— Gery Van den Bosch**, CEO Dirafrost"Cuts through the hype and provides executives with exactly what they need: actionable insights to guide strategic decisions. A must-read for any senior leader."— Marc Decorte, Chairman The C-Circle · Former President & CEO of Shell"We ran the Scorecard the next week and within a month we'd already made our first three big strategic bets. Game-changer."— Dr. Wael El-Shahawy**, Chairman & CEO, El-Shahawy Investment GroupWho this is for**This event is for you if…**- You're a CEO, COO, CMO or board member who knows AI matters but doesn't yet have a clear execution plan.- You've run AI pilots that didn't scale — and you're frustrated by the gap between the promise and the reality.- You want to *lead* your organisation's AI transformation — not delegate it to "the technical people".- You're ready to move from inspiration to execution.**This event is NOT for you if…**- You're looking for a technical deep-dive on AI models or coding.- You want vendor demos, product pitches or pure inspiration talks.- You're not in a decision-making role.- You believe AI is just hype — or, conversely, that it will solve every problem on its own.About the speaker**Thierry Moubax** is the founder of AI Compass and author of *The AI Compass: The Executive Blueprint to Turn AI into Your Decisive Advantage.*Over the past years he has worked with CEOs and executive teams across more than a dozen countries and nearly every major industry — from manufacturing and financial services to retail, media, and logistics. His frameworks — the Value Creation Matrix, the AI Scorecard, and the Macro Delegation model — have been adopted by leadership teams ranging from ambitious SMEs to global enterprises.This event marks the launch of the book that captures every lesson learned from applying these frameworks inside real companies. Schedule- **14:30** — Doors open · welcome & coffee- **15:00** — Keynote: *From Strategy to Execution in 90 Days*- **16:15** — Live Q&A with the room- **17:00** — Book signing & networking drinks- **18:30** — Close Your €97 ticket includes- The full keynote & live Q&A (15:00–17:00)- A signed first-edition copy of *The AI Compass*- Networking drinks & canapés- Curated room of CEOs, COOs, CMOs & board members- Access to follow-up resources after the eventLimited to 50 seats. Once full, we close registration. There is no waitlist for this edition.https://vimeo.com/894274902?share=copy https://cdn-az.allevents.in/events1/banners/2cbb3230-5b21-11f1-bbac-d988f58088f7-rimg-w1184-h740-dca5dce9-gmir.jpg https://cdn-az.allevents.in/events3/banners/2cfecae0-5b21-11f1-b755-ad545dd129c5-rimg-w1110-h740-dc1a191c-gmir.jpg https://cdn-az.allevents.in/events4/banners/2d45bef0-5b21-11f1-9c6c-596b2ced93b9-rimg-w987-h740-dc141619-gmir.jpg https://cdn-az.allevents.in/events10/banners/2d816860-5b21-11f1-b755-ad545dd129c5-rimg-w1110-h740-dcd3bea9-gmir.jpg https://cdn-az.allevents.in/events5/banners/2db68220-5b21-11f1-9c6c-596b2ced93b9-rimg-w1110-h740-dcded4d4-gmir.jpg - **Event URL**: https://allevents.in/sint-katelijne-waver/the-ai-compass-—-exclusive-c-level-book-launch-with-thierry-moubax/100001988833863624 - **Event Categories**: workshops, it, art, literary-art, artificial-intelligence - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 2 hours - Location: Sint-Michielskasteel, Groenstraat, Sint-Katelijne-Waver, Belgium - Languages: English ## Ticket Details - **Ticket Price Range**: min: 117.37, max: 117.37, currency: EUR ## Event venue details - **city**: Sint-Katelijne-Waver - **state**: AN - **country**: Belgium - **location**: Sint-Michielskasteel, Groenstraat, Sint-Katelijne-Waver, Belgium - **lat**: 51.05991119999999 - **long**: 4.487283199999999 - **full address**: Sint-Michielskasteel, Groenstraat, Sint-Katelijne-Waver, Belgium ## Event gallery - **Alt text**: The AI Compass — Exclusive C-Level Book Launch with Thierry Moubax - **Image URL**: https://cdn-az.allevents.in/events2/banners/709ac4f0572efb9ff663eb307a0d4553a9debb8d647f78d3524c1235f6188a49-rimg-w1200-h675-dc19152e-gmir.jpg?v=1778124317 ## FAQs - **Q**: When and where is The AI Compass — Exclusive C-Level Book Launch with Thierry Moubax being held? - **A:** The AI Compass — Exclusive C-Level Book Launch with Thierry Moubax takes place on Thu, 11 Jun, 2026 at 03:00 pm to Thu, 11 Jun, 2026 at 05:00 pm at Sint-Michielskasteel, Groenstraat, Sint-Katelijne-Waver, Belgium. - **Q**: Who is organizing The AI Compass — Exclusive C-Level Book Launch with Thierry Moubax? - **A:** The AI Compass — Exclusive C-Level Book Launch with Thierry Moubax is organized by AI Compass. - **Q**: Who is this event for? Is it right for me? - **A:** The AI Compass — Exclusive C-Level Book Launch with Thierry Moubax is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Sint-Katelijne-Waver, this event is thoughtfully curated to deliver a standout experience worth every moment. 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