# Event Details - **Event Name**: Workshop: Hidden Profit: Unlocking Cash Already Inside Your Business - **Event Start and End Date**: Wed, 09 Sep, 2026 at 02:00 pm – Wed, 09 Sep, 2026 at 05:00 pm (+08:00) - **Event Description**: ASME Expert Workshop Series: Practical insights and strategies immediately applicable to help SMEs grow, adapt and scale.About this EventHidden Profit: Unlocking Cash Already Inside Your BusinessWorkshop Summary:2-hour workshop + 1-hour networking.Every business is focused on growing revenue - but what if the fastest way to improve profitability is by unlocking and freeing up cash already inside your business?Many organisations unknowingly lose value through everyday spending, outdated supplier arrangements, systems and operational inefficiencies that often go unnoticed. This workshop challenges conventional thinking by helping business leaders recognise where hidden profit opportunities exist and why they are so frequently overlooked.Through practical examples and real-world insights, participants will gain a fresh perspective on strengthening profitability, improving cash flow, and building greater financial resilience—without reducing headcount, compromising quality, or disrupting day-to-day operations.Designed for business owners, CEOs, CFOs, and senior decision-makers, this workshop equips leaders with a fresh perspective to evaluate business spending, identify opportunities to strengthen profitability, and build long-term business resilience.Key Takeaways:By the end of this workshop, participants will:- Understand where hidden profit opportunities commonly exist within business operations.- Appreciate the difference between traditional cost-cutting and strategic cost optimisation.- Recognise areas of business spend that are often overlooked or under-reviewed through a Cost Intelligence lens.- Gain a fresh perspective on evaluating business spending and identifying opportunities for further exploration.- Leave with practical insights to help strengthen profitability, improve cash flow, and build long-term business resilience.Speaker Bio:Kenneth Chew– Principle ConsultantCompany accounts are filled with transactions that are recorded according to accounting principles that do not reflect the daily cashflows of a business. Trapped in there are transfers between ledgers, non-cash transactions, indirect taxes and costs that are capitalised, just to name a few. These create a different perspective to how business leaders understand the company's finances and manage expenses.Kenneth Chew can provide companies with an indepth analysis of what goes on beneath the complexities of accounting and provide business leaders with a clear understanding of where cash is leaving the business, and free up working capital for the business.With over 35 years' experience in the accounting profession and commerce, across multinational corporations to small and medium enterprises in Singapore and Asia Pacific, Kenneth provides value added insight into the financial operations of companies.Law Choong Ming– Principle ConsultantLaw Choong Ming is a Principal Consultant at ERA Group with over 20 years of experience in corporate strategy, mergers and acquisitions, business transformation, and value creation across the Asia-Pacific region.During his career, he has held senior leadership positions at Singapore Post, NSL Ltd, and Singtel, where he led cross-border acquisitions, divestments, strategic planning, and operational transformation initiatives. He has worked closely with boards, CEOs, and executive teams to evaluate investment opportunities, optimize business portfolios, and drive sustainable growth across multiple industries.At ERA Group, Choong Ming helps organizations improve profitability by identifying opportunities to reduce costs, enhance operational efficiency, and strengthen financial performance. Combining deep corporate finance expertise with hands-on operational experience, he partners with business leaders to deliver measurable results while enabling companies to reinvest savings into future growth. - **Event URL**: https://allevents.in/singapore/workshop-hidden-profit-unlocking-cash-already-inside-your-business/100001998503348313 - **Event Categories**: fitness, Workshops - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Age Limit: all_ages - door_time: 2026-09-09T05:55:00Z - Duration: 3 hours - Location: Book Hall, Llearning Express, Lvl 4, Lifelong Learning Institute - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: SGD ## Event venue details - **city**: Singapore - **state**: SG - **country**: Singapore - **location**: Book Hall, Llearning Express, Lvl 4, Lifelong Learning Institute - **lat**: 1.3197069 - **long**: 103.8923401 - **full address**: Book Hall, Llearning Express, Lvl 4, Lifelong Learning Institute, 11 Eunos Road 8, Singapore, Singapore ## Event gallery - **Alt text**: Workshop: Hidden Profit: Unlocking Cash Already Inside Your Business - **Image URL**: https://cdn-az.allevents.in/events1/banners/457e19d354300b201ffa24795970ba994ddc3fda0600b4db7111ede3e4b4ac1c-rimg-w1200-h600-dcf8f8f8-gmir.jpg?v=1787663856 ## FAQs - **Q**: When and where is Workshop: Hidden Profit: Unlocking Cash Already Inside Your Business being held? - **A:** Workshop: Hidden Profit: Unlocking Cash Already Inside Your Business takes place on Wed, 09 Sep, 2026 at 02:00 pm to Wed, 09 Sep, 2026 at 05:00 pm at Book Hall, Llearning Express, Lvl 4, Lifelong Learning Institute, 11 Eunos Road 8, Singapore, Singapore. - **Q**: Who is organizing Workshop: Hidden Profit: Unlocking Cash Already Inside Your Business? - **A:** Workshop: Hidden Profit: Unlocking Cash Already Inside Your Business is organized by Association of Small and Medium Enterprises. - **Q**: Who is this event for? Is it right for me? - **A:** Workshop: Hidden Profit: Unlocking Cash Already Inside Your Business is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Singapore, this event is thoughtfully curated to deliver a standout experience worth every moment. If Workshop: Hidden Profit: Unlocking Cash Already Inside Your Business sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Workshop: Hidden Profit: Unlocking Cash Already Inside Your Business", "image": "https://cdn-az.allevents.in/events1/banners/457e19d354300b201ffa24795970ba994ddc3fda0600b4db7111ede3e4b4ac1c-rimg-w1200-h600-dcf8f8f8-gmir.jpg?v=1787663856", "startDate": "2026-09-09T14:00:00+08:00", "endDate": "2026-09-09T17:00:00+08:00", "url": "https://allevents.in/singapore/workshop-hidden-profit-unlocking-cash-already-inside-your-business/100001998503348313", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "Book Hall, Llearning Express, Lvl 4, Lifelong Learning Institute", "address": { "@type": "PostalAddress", "streetAddress": "11 Eunos Road 8", "postalCode": "408601", "addressLocality": "Singapore", "addressRegion": "SG", "addressCountry": "SG" }, "geo": { "@type": "GeoCoordinates", "latitude": "1.3197069", "longitude": "103.8923401" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "ASME Expert Workshop Series: Practical insights and strategies immediately applicable to help SMEs grow, adapt and scale.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "SGD", "availabilityStarts": "2026-08-25", "availabilityEnds": "2026-09-09T17:00:00+08:00", "validFrom": "2026-08-25", "lowPrice": "0.00", "highPrice": "0.00", "price": "0.00", "url": "https://allevents.in/singapore/workshop-hidden-profit-unlocking-cash-already-inside-your-business/100001998503348313" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "SGD", "availabilityStarts": "2026-08-25", "availabilityEnds": "", "validFrom": "2026-08-25", "url": "https://allevents.in/singapore/workshop-hidden-profit-unlocking-cash-already-inside-your-business/100001998503348313", "price": 0, "name": "General Admission" } ], "organizer": [ { "@type": "Organization", "name": "Association of Small and Medium Enterprises", "url": "https://allevents.in/org/association-of-small-and-medium-enterprises/28119331", "description": "TheASME Expert Workshop Seriesis a curated series of practical, application-focused sessions designed for SME owners and leaders. Led by subject matter experts and industry practitioners, each workshop is designed to equip participants with relevant frameworks, insights, and actionable takeaways that can be applied immediately in their businesses.Our ObjectiveSustainable growth starts with strong fundamentals. As businesses grow, they also need the right people, processes and capabilities to manage increasing complexity and be ready to scale further. Beyond that, new opportunities can come through partnerships, alliances and M&A.Our workshops focus on three key areas:Business Foundations: Strengthening core business fundamentals to build a well-run and resilient business.Scale: Developing the people, processes and capabilities needed to manage a growing business effectively. Build a business that is ready to scale.Growth Partnerships: Exploring new growth opportunities through strategic partnerships, alliances, joint ventures and, where relevant, M&A." } ] } ] ```