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Workshop: B2B Lead Generation with Search & Content Marketing


Workshop: B2B Lead Generation with Search & Content Marketing

This is a full-day training workshop focused on business-to-business (B2B) lead generation using search engine marketing and content marketing.
Get a deeper understanding of attracting inbound leads using content marketing and search engines (primarily, Google) as a key channel.
Who Should Attend
Any B2B marketer keen to explore lead generation through digital channels. Marketing managers/ marketing executives at Small to Medium-sized Enterprises (SMEs) will particularly benefit from this workshop. 
Program Outline
The program will cover the following:

Overview of Search Engine Marketing

Search Engine Optimisation (SEO)/ Organic Search Marketing)
Paid Search Advertising
Planning, Executing & Measuring a search marketing campaign

Introduction to Content MarketingCreating a Search & Content Strategy

Organic content marketing
How to create different forms of content
Feeding the content pipeline
Paid-for content distribution

Typical Challenges & How to Overcome Them
Do's & Don'ts with examples

Lunch & Coffee Breaks Included
The workshop fees are inclusive of lunch and snacks during  a morning break and afternoon break.

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Map Raffles Town Club, 1, Plymouth Avenue, Singapore, Singapore
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