The Public Communication of Science: Secrets for Engaging with Media to Promote Science Literacy
There are many reasons to want to communicate scientific progress to broader audiences. People are often fascinated by what science has learned. In addition, many public resources go to support science, and so citizens deserve to know what their investment has developed. Also, people may live their lives differently if they know more about what science has learned. Scientists are a potentially valuable resource for doing this communication, though the skills needed to communicate with the broader public are not the same as those required to write papers for the scientific community. In this talk, I share my experience as a scientist who has written extensively for the scientific journals, but has also engaged in communication with the public. I will talk about working with media, blogging, podcasting, and writing books. I will look at how to communicate about new discoveries as well as what to do when giving evidence-based advice to people.
Art Markman is the Anabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas. He has written over 150 scientific papers on topics including reasoning, decision making, and motivation. Art brings insights from cognitive science to a broader audience through his blogs at Psychology Today and Fast Company as well as his radio show/podcast Two Guys on Your Head. He has written several books including Smart Thinking, Smart Change, and Brain Briefs.
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