# Event Details - **Event Name**: Sun Tzu Art of War for Service - **Event Start and End Date**: Fri, 04 Dec, 2026 at 09:00 am – Fri, 04 Dec, 2026 at 05:00 pm (+08:00) - **Event Description**: Apply 2,500-year old classic to upgrade and transform your service in this AI eraAbout this EventSun Tzu was a 500 BCE Chinese general, military strategist, and author of The Art of War, an immensely influential ancient Chinese book on military strategy. Many great leaders like Margaret Thatcher and Ronald Reagan studied his work and became legendary leaders. Many corporate leaders paid thousands of dollars to attend courses to learn Sun Tzu secrets.We believe that you too can learn master Sun Tzu secrets and apply them to your work easily.How does this military classic apply to your CUSTOMER SERVICE?1. To 'win without fighting’ in customer service is to serve your customers wholeheartedly and yet you never feel that you are serving at all. This is because you have made 'service to others’ as your highest purpose. Because of this, your every little action of is about putting customers first, and such attitude in turn wins more referrals and repeat business and makes all customers loyal2. Many of Sun Tzu’s concepts, notably, ‘Know Yourself Know Others’, 'Always leverage on local resources’ and 'Take the entire nation intact’ are often applied in everyday service.In this one-day high impact course, we put this complex 5,900-words ancient Chinese military classic in simple and modern way. Filled with stories, entertaining video clips, exercises, group discussions and role play, this course will leave you with many memories of valuable lessons for years to come.Whether you are now serving customers front-line or looking after customers on the phone and on the web, come for this course if you too want to get ahead of your peers.ObjectiveTo equip the team of customer service personnel with the strategies and tactics to upgrade their service standards so as to serve from the heart and create raving fansAt the end of this One-day course "Sun Tzu Service Power", participants will achieve the following outcomes:Know what is the "Art of War" as written by Sun Tzu and its secretsIdentify the 5 Elements of the Art of War and how does it apply to their work;Understand the importance of 'Service To Others as the Highest Purpose’ in fulfilling the Dao of Sun TzuKnow how to 'Know Yourself Know Others’ and apply it to serving your customersIdentify the various types of difficult customers and how to handle them using Sun Tzu tacticsKnow how to apply key stratagems from "The 36 Stratagems" to their daily workLearn how to perform Service Recovery from using Sun Tzu 4 Stage StrategyBe motivated and inspired by Sun Tzu’s teachings to take action to become a better service providerOutlineSun Tzu Art of War simplified and clarified and its relation to The 36 StratagemsHow to serve customers from our hearts with Sun Tzu's strategy of 'Win the Entire Nation'Creating Trust and Rapport with Customers with Sun Tzu's 'Know Yourself Know Others' strategyLetting customers understand regulatory requirements with Sun Tzu's 'Terrain' strategyKnow why customers are difficult and how to serve them using Sun Tzu '4-Stage Strategy' method and 'Fire' strategyPerforming Service Recovery with The 36 StratagemsCreating 'No Ordinary Moments' service with Sun Tzu's Five Elements of Mission, Climate, Ground, Leadership and MethodsSun Tzu 6 Strategies to serve customers efficiently and effectivelyExercise on how to cut a piece of wood with paperTop 10 Ways to serve customers from the heart using Sun Tzu 6 StrategiesWho should attendAnyone who has to deal with either internal or external customers.MethodologyEntertaining talks and storiesParticipants' activities of role play, group discussions and presentationsWatching of entertaining short video clipsPhysical exercises including 'Try Your Best', 'Cut chopstick' and 'Know Your Friend'TestimonialsAndyTheCoach has use Sun Tzu Art of War and 36 Stratagems to apply in customer service. I like the part on Besiege Wei to Save Zhao and K*ll with a Borrowed KnifeAndrew Tan, CFO, Visa International Pte LtdVery inspirational. I enjoyed the movie clips with the right messages driven. Thanks AndyTheCoach at www.asiatrainers.comEileen Quek, Operations Manager, Knight Frank Estate ManagementToday's training by AndyTheCoach on Sun Tzu Art of War on customer service lets me know what I do not know, especially the part on knowing people. I like the use of the 5 elements, especially the use of positioningDr Sangeeta Biswas, Managing Director, Ayu Herba Pte LtdAndy Ng has given us good ideas on customer service using very practical ideas passed from 2,500 years - Sun Zi Art of War and 36 Stratagems. I enjoyed every minute of his course.Personal Attendant- Learnt a lot from the course, our own mindset must changed- Activities is fun- Trainer is enjoying, knowledgeable and explains well ( Singapore Polytechnic) - Very relevant to my work - Achieve its objective - Very well versed especially in Chinese traditions and cultures( Singapore Police Force)- Victory is the only option when assigned a project- Engaging Examples provided to illustrate key and concepts conveyed( SkillsFuture Singapore)Andy Ng's ProfileAndy Ng has 40 years of experience. Armed with a degree in Accountancy (Hons) from National University of Singapore, he has an MBA from Heriot Watt University, UK in year 2000.Before embarking on his business in Speaking, Training and Coaching, Andy was the Director of Finance, HR & Admin of the No. 5 network equipment company: Allied Telesis. Andy also has vast experience in KPMG, Deloitte, DBS Vickers and Chase Manhattan Bank.Since 1996, the number of students taught by Andy exceeds 13,468 in 16 countries. They include SingTel, SingPower, BDO, SATS, Capitaland, NTU, ITE, PA, WDA, SUTD, LHN, SGH, and over 500 organizations.Andy, being bilingual, has created over 68 proprietary programs. They include Leading with Love Intelligence, Sun Tzu Art of War, 36 Stratagems, Management, Leadership, Financial Intelligence, Great Boss, High Value Employee, Entrepreneurship, Sales and Effective Communication. Andy was President of Lions Club of Singapore Beverly Hills. Since 2007, a Committee member of Association of Professional Trainers Singapore.https://youtu.be/srth4389Y4Ehttps://youtu.be/UbA3EOUetGEhttps://youtu.be/MDPfpwM--y8?si=zxIyLkvZRBOz53B_ https://cdn-az.allevents.in/events1/banners/d78db340-b44f-11f1-acb2-b7b6568f5104-rimg-w493-h740-dc081828-gmir.jpg https://cdn-az.allevents.in/events6/banners/d7b8bae0-b44f-11f1-acb2-b7b6568f5104-rimg-w493-h740-dc083838-gmir.jpg https://cdn-az.allevents.in/events2/banners/d7e5be50-b44f-11f1-acb2-b7b6568f5104-rimg-w493-h740-dc182838-gmir.jpg https://cdn-az.allevents.in/events9/banners/d874def0-b44f-11f1-acb2-b7b6568f5104-rimg-w1200-h675-dc080808-gmir.jpg - **Event URL**: https://allevents.in/singapore/sun-tzu-art-of-war-for-service/100001999190295992 - **Event Categories**: art, workshops, entertainment, performances, literary-art - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 8 hours - Location: Holiday Inn Singapore Atrium by IHG - Languages: English ## Ticket Details - **Ticket Price Range**: min: 535.25, max: 576.34, currency: SGD ## Event venue details - **city**: Singapore - **state**: SG - **country**: Singapore - **location**: Holiday Inn Singapore Atrium by IHG - **lat**: 1.28881 - **long**: 103.83426 - **full address**: Holiday Inn Singapore Atrium by IHG, 317 Outram Road, Singapore, Singapore ## Event gallery - **Alt text**: Sun Tzu Art of War for Service - **Image URL**: https://cdn-az.allevents.in/events10/banners/e3c9b4f4dc52812de7f4575673ae9629e77ab34beafefafff7db198925a44ab0-rimg-w1200-h675-dc381808-gmir.jpg?v=1788271307 ## FAQs - **Q**: When and where is Sun Tzu Art of War for Service being held? - **A:** Sun Tzu Art of War for Service takes place on Fri, 04 Dec, 2026 at 09:00 am to Fri, 04 Dec, 2026 at 05:00 pm at Holiday Inn Singapore Atrium by IHG, 317 Outram Road, Singapore, Singapore. - **Q**: Who is organizing Sun Tzu Art of War for Service? - **A:** Sun Tzu Art of War for Service is organized by Asia Coaching Training. - **Q**: Who is this event for? Is it right for me? - **A:** Sun Tzu Art of War for Service is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Singapore, this event is thoughtfully curated to deliver a standout experience worth every moment. If Sun Tzu Art of War for Service sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Sun Tzu Art of War for Service", "image": "https://cdn-az.allevents.in/events10/banners/e3c9b4f4dc52812de7f4575673ae9629e77ab34beafefafff7db198925a44ab0-rimg-w1200-h675-dc381808-gmir.jpg?v=1788271307", "startDate": "2026-12-04T09:00:00+08:00", "endDate": "2026-12-04T17:00:00+08:00", "url": "https://allevents.in/singapore/sun-tzu-art-of-war-for-service/100001999190295992", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "Holiday Inn Singapore Atrium by IHG", "address": { "@type": "PostalAddress", "streetAddress": "317 Outram Road", "postalCode": "169075", "addressLocality": "Singapore", "addressRegion": "SG", "addressCountry": "SG" }, "geo": { "@type": "GeoCoordinates", "latitude": "1.28881", "longitude": "103.83426" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Apply 2,500-year old classic to upgrade and transform your service in this AI era", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "SGD", "availabilityStarts": "2026-09-01", "availabilityEnds": "2026-12-04T17:00:00+08:00", "validFrom": "2026-09-01", "lowPrice": "535.25", "highPrice": "576.34", "price": "535.25", "url": "https://allevents.in/singapore/sun-tzu-art-of-war-for-service/100001999190295992" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "SGD", "availabilityStarts": "2026-09-01", "availabilityEnds": "", "validFrom": "2026-09-01", "url": "https://allevents.in/singapore/sun-tzu-art-of-war-for-service/100001999190295992", "price": "576.34", "name": "$560" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "SGD", "availabilityStarts": "2026-09-01", "availabilityEnds": "", "validFrom": "2026-09-01", "url": "https://allevents.in/singapore/sun-tzu-art-of-war-for-service/100001999190295992", "price": "535.25", "name": "$520 each for 3 pax" } ], "organizer": [ { "@type": "Organization", "name": "Asia Coaching Training", "url": "https://allevents.in/org/asia-coaching-training/17617740", "description": "Asia Coaching Training (Singapore)                        www.asiatrainers.com \r\nFounded in 2001, Asia Coaching Training was, from 2001 to 2007, the Singapore Licensee of the world’s largest business coaching firm, ActionCOACH, a company with offices in 26 countries since 1993. (ActionCOACH was previously known as Action International). \r\nAsia Coaching Training is a team of dedicated professionals committed to building better business for companies in the areas of business training, coaching and consulting.  \r\nOur Vision: “Building People to Building Business”.\r\nIntroducing Your Business Coach Andy Ng\r\n\r\nBusiness Coach, Consultant and Trainer, Andy is the founder of Asia Coaching Training.  Andy Ng combines 31 years of corporate, entrepreneurial business, training and consulting experience, all with a great passion to help people to be more competitive and successful.\r\nAndy Ng graduates from National University of Singapore in 1988 with a 2nd class honours degree in Accountancy US (1988) and also has a MBA from the Heriot-Watt University of UK.\r\nFrom 1997 to 2001, Andy was the Director of Finance, HR and Admin of the world's 5th largest computer networking equipment supplier - Allied Telesyn International.  The Group enjoys US$420 million sales employing 1,300 staff worldwide.  Andy’s other experiences include banking at Chase Manhattan Bank, consultancy at KPMG and sales at Vickers Ballas Holdings Limited. \r\n As a trainer, trains companies on 3 major topics: sales, management and executive and high performance employee skills.  Andy has trained SingTel and Sing Power for their multiple-run training Finance for Executives programs.  On top of that, he also did countless training assignments for companies including Beckon Dickinson, Hwa Chong Institution, Coldwell Banker, Thomson Learning, SPH, DTZ Debenham, NTUC & Manulife Insurance Singapore.\r\nSince 1996, total people trained by Andy numbered 81,431 in 14 countries.\r\nThe public workshops conducted by Andy are highly popular, and some of them were featured on MediaCorp Radio.  Andy is also a Certified Trainer with the American Management Association (AMA) and Advanced Training (UK). He is also ACTA-certified by MOM’s Workforce Development Agency (WDA).\r\nIn the community, Andy is District Chairman for Leadership at District 308A1 Lions Clubs International and Committee Member of Association of Professional Trainers Singapore. \r\n" } ] } ] ```