Screw up for success
Screw-up. Loser. Deadbeat. Dud.
Failure is undesirable, a negative result worthy only of ridicule and condescension. Right?
Could failure (in the right doses) be powerful catalysts, welcome impetus, and even necessary?
Three design agencies who also happen to be neighbours - Chemistry, Design Bridge and UltraSuperNew - explore that question.
A collaborative effort, Screw Up for Success invites you to visit the three studios to get a ringside view of the everyday failures that are an integral part of the design process, and join them at a combined talk to dive deep behind the scenes of “successful” project solutions that came from rejected ideas / severe limitations / improbable scenarios.
You could also try your hand at the Screw Up Generator, an automated online platform that dares you, the designer, to create winning work from ridiculous simulations.
By highlighting something that is normally hidden, they hope to spark appreciation of failure as a desirable phenomenon - the mother of all invention.
Screw Up for Success is a satellite programme of Singapore Design Week 2018.
Studio Tours (Mar 14 and 15)
*No need to register in advance, just show up on time.*
3:00-4:00pm: UltraSuperNew @ 107 Rowell Road 208031
4:30-5:30pm: Design Bridge @ 60 Kandahar Street 198906
6:00-7:00pm: Chemistry @ 17A Jalan Pinang 199149
Talk & Mini Workshop (Mar 14 and 15)
7:30–9:30pm: Artistry @ 17 Jalan Pinang 199149
Chemistry is an Experience Design consultancy based in Singapore. Established in 2000, it brings together a diverse and multi-talented team of innovators and designers. Their expertise has been helping companies in hospitality, healthcare and consumer electronics to rethink their customer experience across all touch points.
UltraSuperNew is a creative agency born in Harajuku, that works across digital, social, activation and emerging tech platforms for new economy and millennial-focused companies. It also operates an art space - collaborating with, and showcasing contemporary Asian artists and performers.
Design Bridge is an award-winning brand design agency, established in London since 1986. Now in our 32nd year, we've grown studios in Amsterdam, Singapore, New York and Shanghai. Our expertise are brand strategy, creative strategy, 2D & 3D integrated design and brand experience. We live by our creative philosophy of Originality, Storytelling & Craft.
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