Proving Digital ROI Masterclass
Recent advancement in marketing analytics has proved to be a mixed blessing for marketers. On one hand, marketers now enjoy instant feedback on their efforts but on the other, they are also asked to justify marketing spend more than ever before.
As a result, proving return on investment is consistently at the top of many marketer's priority list.
But calculating ROI is often can be difficult. To do so accurately, marketers need to understand
- how to plan measurable marketing activity
- where to find the right data
- how to make accurate calculations
- and what figures to deliver to management
This course is designed to help marketers in all of these areas through interactive presentations, discussions, and hands-on workshops.
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