# Event Details - **Event Name**: Pro-Human Presents... Eugene Cheong, Asia's Most Awarded Creative Director - **Event Start and End Date**: Wed, 11 Nov, 2026 at 07:00 pm – Wed, 11 Nov, 2026 at 09:30 pm (+08:00) - **Event Description**: S'porean Eugene Cheong led creativity at Ogilvy for 22 years and shares '8 Habits of Highly Creative Souls' from his new handwritten book.About this EventPro-Human Presents... The Man Who Wrote A Book By Hand In The Age Of AI.Asia's most awarded creative director — 250+ Cannes Lions, one of D&AD's 50 greatest copywriters of all time — wrote his manifesto by hand. Word by word. Charcoal and ink on paper. At 67. Because craft and courage cannot be artificially generated.Eugene Cheong is not a man who follows conventions. As Chief Creative Officer of Ogilvy Asia Pacific for a decade (2009–2020), he built the most awarded creative network in the region — seven consecutive "Creative Network of the Year" titles. His philosophy was simple and uncompromising: 99.99% of advertising is pollution. Only the 0.01% that dares to be genuinely different has any right to exist. The rest evaporates on human contact.Now, at 67, he has written a manifesto. Not typed, not dictated, not generated. Written — 13,000 words in his own hand, in ink and charcoal — with 71 illustrations by the wacky, wonderful, high-energy Simon Spilsbury. The book is called Cowards Don't Go To Heaven: The Scribblings of A Lost Creative Soul Who Found Paradise. It is published by Victionary, Hong Kong.The book explores eight habits of highly creative people — not as theory, but as physical demonstration and proof of philosophy. It is the reckoning of a man who spent six years in the wilderness after leaving the corporate world, and came back with something to say that could only be said slowly, deliberately, and in ink and charcoal. https://cdn-az.allevents.in/events1/banners/13047ad0-bf22-11f1-8a18-b3e52d4bf2d6-rimg-w1110-h740-dc181818-gmir.jpg https://cdn-az.allevents.in/events1/banners/13569270-bf22-11f1-8a18-b3e52d4bf2d6-rimg-w1110-h740-dc383838-gmir.jpg https://cdn-az.allevents.in/events1/banners/1367d080-bf22-11f1-8a18-b3e52d4bf2d6-rimg-w1110-h740-dc383838-gmir.jpg https://cdn-az.allevents.in/events6/banners/137c9100-bf22-11f1-8a18-b3e52d4bf2d6-rimg-w1110-h740-dc383838-gmir.jpg https://cdn-az.allevents.in/events3/banners/13ccd3e0-bf22-11f1-8a18-b3e52d4bf2d6-rimg-w1110-h740-dc383838-gmir.jpg https://cdn-az.allevents.in/events4/banners/141379d0-bf22-11f1-8a18-b3e52d4bf2d6-rimg-w1110-h740-dc383838-gmir.jpg https://cdn-az.allevents.in/events10/banners/14603a40-bf22-11f1-8a18-b3e52d4bf2d6-rimg-w1110-h740-dc383838-gmir.jpg Agenda🕑: 07:00 PM - 07:45 PMLo-Fi DJ Set🕑: 07:45 PM - 08:30 PMPRESENTATION: '8 Habits of Highly Creative Souls'🕑: 08:30 PM - 09:15 PMUp-Beat DJ Set - **Event URL**: https://allevents.in/singapore/pro-human-presents-eugene-cheong-asias-most-awarded-creative-director/100001998165495787 - **Event Categories**: fitness - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 2 hours 30 minutes - Location: Kada - Languages: English ## Ticket Details - **Ticket Price Range**: min: 30, max: 30, currency: SGD ## Event venue details - **city**: Singapore - **state**: SG - **country**: Singapore - **location**: Kada - **lat**: 1.28052 - **long**: 103.845203 - **full address**: Kada, 5 Kadayanallur Street, Singapore, Singapore ## Event gallery - **Alt text**: Pro-Human Presents... Eugene Cheong, Asia's Most Awarded Creative Director - **Image URL**: https://cdn-az.allevents.in/events5/banners/00b60b53a2b0e04975d271bc8a7645cba2467efafe0b4e97e36b0f462ecbe302-rimg-w1200-h600-dcf8f8f8-gmir.jpg?v=1789743805 ## FAQs - **Q**: When and where is Pro-Human Presents... Eugene Cheong, Asia's Most Awarded Creative Director being held? - **A:** Pro-Human Presents... Eugene Cheong, Asia's Most Awarded Creative Director takes place on Wed, 11 Nov, 2026 at 07:00 pm to Wed, 11 Nov, 2026 at 09:30 pm at Kada, 5 Kadayanallur Street, Singapore, Singapore. - **Q**: Who is organizing Pro-Human Presents... Eugene Cheong, Asia's Most Awarded Creative Director? - **A:** Pro-Human Presents... Eugene Cheong, Asia's Most Awarded Creative Director is organized by Neal Moore | Pro-Human. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Pro-Human Presents... Eugene Cheong, Asia's Most Awarded Creative Director", "image": "https://cdn-az.allevents.in/events5/banners/00b60b53a2b0e04975d271bc8a7645cba2467efafe0b4e97e36b0f462ecbe302-rimg-w1200-h600-dcf8f8f8-gmir.jpg?v=1789743805", "startDate": "2026-11-11T19:00:00+08:00", "endDate": "2026-11-11T21:30:00+08:00", "url": "https://allevents.in/singapore/pro-human-presents-eugene-cheong-asias-most-awarded-creative-director/100001998165495787", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "Kada", "address": { "@type": "PostalAddress", "streetAddress": "5 Kadayanallur Street", "postalCode": "069183", "addressLocality": "Singapore", "addressRegion": "SG", "addressCountry": "SG" }, "geo": { "@type": "GeoCoordinates", "latitude": "1.28052", "longitude": "103.845203" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "S'porean Eugene Cheong led creativity at Ogilvy for 22 years and shares '8 Habits of Highly Creative Souls' from his new handwritten book.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "SGD", "availabilityStarts": "2026-09-18", "availabilityEnds": "2026-11-11T21:30:00+08:00", "validFrom": "2026-09-18", "lowPrice": "30.00", "highPrice": "30.00", "price": "30.00", "url": "https://allevents.in/singapore/pro-human-presents-eugene-cheong-asias-most-awarded-creative-director/100001998165495787" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "SGD", "availabilityStarts": "2026-09-18", "availabilityEnds": "", "validFrom": "2026-09-18", "url": "https://allevents.in/singapore/pro-human-presents-eugene-cheong-asias-most-awarded-creative-director/100001998165495787", "price": "30.00", "name": "General Admission" } ], "organizer": [ { "@type": "Organization", "name": "Neal Moore Pro-Human", "url": "https://allevents.in/org/neal-moore-pro-human/28130563", "description": "A cool dude" } ] } ] ```