[Update: There are no more slots for the workshop on the 20th Jan 2017. For those who want to join us for the workshop and have not confirmed your attendance, please register for the next available date on the 3 February 2017]
For businesses with consumer products, come and join us to find out how to utilize Orginal Characters in Entertainment Properties that has a global audience to reach in excess of 50mn consumers in excess through licensing.
This unique workshop will cover the following topics
❥ Some of the topics we will cover
O The Basics: The relationship between the Entertainment Property, Content Distributor, Licensed Merchandise and Wholesale Distributor
O The size and reach of the Entertainment Market and the Entertainment Property
o Content Marketing for Entertainment Property: How is it different and what it means to you as a business?
o Brand Integration: Why Personification of your product into a brand character
o Licensing & Sub licensing: What revenue opportunies are there for you?
o How to Pitch your story the right way, to the right people
o How do you market your startup in a better, easier and more cost effective way (especially if you still have no team)
o Brand Integration & Big Data: How Brand Integration can provide you the data to create a more robust marketing strategy - the process
o. Third-party collaboration
The workshop is hands on. Participants will be able to actually work on their own idea/venture and come out of the workshop with a list of tools and an organized process for work. They will also receive an entertainment content engagement template to help make everything easier.
Also check out other Workshops in Singapore
, Entertainment Events in Singapore
, Parties in Singapore