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Internet Marketing Fundamentals Training in Canberra on Oct 9th 2018

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Internet Marketing Fundamentals Training in Canberra on Oct 9th 2018


Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer"s dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.
Internet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals.
Course Outline:
 Module One: SWOT Analysis in Marketing

Strength
Weaknesses
Opportunities
Threats
Case Study
Module One: Review Questions

Module Two: Marketing Research

Consume All Media
Finding the Right Price
Product Development and Improvement
Identify Your Target Audience
Case Study
Module Two: Review Questions

Module Three: Real Time Marketing

Dynamic Content
Engagement Builds Followers
Constant Readiness and Monitoring
The Time the Place and the Media
Case Study
Module Three: Review Questions

Module Four: Brand Management

Every Interaction Counts
Consistent Through all Media
Unique Qualities
Needs to be Actively Managed
Case Study
Module Four: Review Questions

Module Five: Social Media (I)

You are Building a Community
A Personal Touch
Brand Champions
Make it Easy to Share
Case Study
Module Five: Review Questions

Module Six: SEO Basics

Relevant and Original Content
Keywords
Value Proposition
Linking
Case Study
Module Six: Review Questions

Module Seven: Social Media (II)

Content is King
Blog and Interact
Webinars
Constant Monitoring
Case Study
Module Seven: Review Questions

Module Eight: Website Characteristics

SEO Optimization
Landing Page
Analytics
Mobile and Tablet Friendly
Case Study
Module Eight: Review Questions

Module Nine: Capturing Leads

Lead Management and Generation
Give Something Away
Quality vs. Quantity
Capture Repeat Customers
Case Study
Module Nine: Review Questions

Module Ten: Campaign Characteristics

Tailored for Your Audience
Use Powerful Words
The 4 W’s of a Campaign
Monitor and Tweak
Case Study
Module Ten: Review Questions

Module Eleven: Wrapping Up

Words from the Wise
Review of Parking Lot
Lessons Learned
Completion of Action Plans and Evaluations

Learning Objectives:
 After completing this course, Individuals will be able to demonstrate their understanding of:

SWOT Analysis in Marketing
Marketing Research
Real Time Marketing
Brand Management
Social Media (I)
SEO Basics
Social Media (II)
Website Characteristics
Capturing Leads
Campaign Characteristics

FAQs
What can/can't I bring to the event?
Open mind and lots of energy
Where can I contact the organizer with any questions?
Email: aW5mbyB8IG1hbmdhdGVzICEgY29t PH: + 61 731 777 717
Is my registration/ticket transferrable?
Yes, you may transfer your ticket to other participants 7 days prior to the class.
Can I update my registration information?
Yes, you will be able to change your e-mail or name during the class.
What is the refund policy?
Please refer to: www.mangates.com
The name on the registration/ticket doesn't match the attendee. Is that okay?
Yes, we will be able to change it during the class. 
For more details visit Mangates



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Map Canberra, Regus – Canberra City West, London Circuit Address: Canberra City West, Tower A, Level 5, 7 London Circuit, Canberra ACT 2601, Australia, Singapore, Australia
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