Digital Marketing in China
This 2-day programme is designed for professionals who want to understand digital marketing in China. The course starts with the digital, social and e-commerce landscape in China. You will then learn customer acquisition tools like WeChat, Baidu and Alibaba. It will then explore social media and content marketing that resonates in China market.
Upon completion of this course, you will be able to:
- Understand the uniqueness of digital marketing in China
- Leverage popular social and digital platforms like WeChat, Alibaba and Baidu.
- Evaluate your current online strategy, measure and analyse future online marketing tactics
- Understand how to measure success of digital marketing in China
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