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Design Thinking


Design Thinking

Introduction to Design Thinking Methodology

A proven approach in improving user experience, customer delight & enhancing business differentiation

Course Introduction: In the current dynamic world often called VUCA world (Volatile, Uncertain, Complex, Ambiguous), it has become increasingly important for businesses, both manufacturing and service industries, to move beyond customer delight and towards “user experience” by understanding & leveraging the user emotion before designing, developing & delivering the products or services. “Design Thinking” approach is being increasingly adopted by all businesses around the world, be it fortune 500 companies or being local SMEs in understanding user needs & developing user experience by systematically walking in the shoes of users & organizations, thus having increased chances of success in services offered & enhancing the revenue & market leadership. This one-day workshop on design thinking is developed to help participants understand the basics of design thinking methodology in a highly interactive way with real case studies.

Course Outline:

• Introduction to power of empathy, user experience philosophy, examples

• Design Thinking Methodology Phase overview

• Understanding user needs and defining User experience by using techniques such as Stake holder persona, Empathy map, Journey map

• Developing solution statements, Ideating potential solutions via creative design crunch process

• Selecting potential solutions, quick prototyping & user validation

Course Objectives / Learning Outcome:

• Visualize & map user empathy, aspirations & needs before developing product & services

• Generate many creative ideas in a short time span, filtering suitable ideas that meets customer needs & enhances customer experience

• Techniques for Rapid prototyping & testing the selected concept & solution sets for user interaction

• Learn how to fail early, fail often but at low risk and at low cost

• Understanding complementary role Design Thinking other initiatives such as system thinking, critical thinking, lean thinking & strategic thinking

Who Should Attend:

• Leaders, CEOs, Managers & those who have to differentiate their products & services via improved customer & user experience as part of their strategy

• Managers & supervisors who have to enhance employee engagement via the improved internal process based on empathy & user experience thus improve productivity & happy employees

• Employees who are at the forefront of Product Design, or Process Design, or Service Design

• Anyone who want to learn beyond the concept of understanding “Customer Needs” / “Customer Value” and explore “how” to capture “customer experience” as part of differentiated services

Facilitator Profile: Facilitator holds a bachelor’s degree in engineering & in finance, an MBA in Supply Chain & Finance. He is a certified Design Thinking Facilitator, a certified Lean Master, a certified Six Sigma Master Black Belt. Having 26 years of international experience in leadership role in operations & finance in multiple industries in leadership position, the facilitator has successfully applied design thinking methodology in various organizations both in corporate environment and in government organizations across many cultures and customer base with great outcome that enhanced user experience, customer satisfaction, increased employee engagement, and thus improved market share, enhanced revenue & profit for the clients. Facilitator will share the real case studies of these success stories during the workshop

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Map 45 Middle Rd, Foo Ann Building, Singapore, Singapore
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