Aging Youth Sessions is a series of panels and workshops targeted at sharing information and knowledge with musicians and industry practitioners. We have industry experts to discuss their experiences. We will be featuring 2 topics on Sat 17 March 2018.
1) Branding and Brands
Now you have some songs out. What is music branding? Learn how to get people to notice you. Partnering with the right brand can get you and your content out to a wider and better audience. How do you find the right brand to work with? Find out what brands look for when they partner with music acts.
Moderator: Willy Tan (Aging Youth)
Willy started Aging Youth as a music promoter for Singapore-made music and music news website with some close friends. It has evolved into a content agency, specialising in talent management, music publishing, digital content creation and events consultancy. He is currently managing electronic singer-producer Jasmine Sokko and rock band B-Quartet.
a) Le Messie (Chief, ANNEX - Asia)
For over a decade, Le Messie has been creating original content & ideas that have influenced and risen to the highest levels within the creative, art, fashion, music & tech industries across the globe. He has done it all: consulting for the biggest fashion & culture websites, being one of Singapore’s few Grammy Nominated Producers and is part of Japanese Cartoon along with veteran rapper Lupe Fiasco. He is now in charge of leading the Havas culture innovation lab The Annex in Asia.
b) Hazel Tan (Marketing Manager, Fred Perry)
Hazel leads regional Marketing and PR activities for Fred Perry. An advocate for local music, she has spearheaded multiple editions of Subculture Live, an ongoing live music series held as part of the brand’s global music initiative called Fred Perry Subculture.
c) Preetipls (Singapore's TOP everything)
Preeti Nair, better known as Preetipls (Singapore’s TOP everything), has made waves as an overnight internet sensation with videos ranging from her parody of “Orchard Road’s Fashion Police” to videos addressing serious topics such as Racial Harmony – mainly the misrepresentation of minority races in local media. Her use of humour to tackle such issues has helped pave the way for Preetipls to be known as “Singapore’s Satirical Internet Queen”.
Get ready for the road as a touring music act. Why do you go on the road? What are things you should look out for?
Moderator: Audrey Lim
Audrey first came to the public eye as an evening drive-time DJ on 91.3 as part of Rod Monterio and The Married Men. She is also an event host (F1 Puma Fashion Show); a singer (The Mad Men Attic Bar, Fabrika); a voiceover talent (clients including Volkswagon, SKII and Lipton, as well as video games including Grenada Espada); a musical theatre actress (Singapore Repertory Theatre’s Agamemnon, Toy Factory’s Romeo and Juliet) and an all-round problem solver.
a) Andy Inglis (Owner, 5000)
With twenty eight years in the music industry, Andy is often asked by universities and music business development bodies – both in the UK and abroad – to talk about his experiences and share his knowledge with those who’re about to follow in his footsteps, primarily in Tour Management, Venue Management, The International Festival Market and Artist Management. He regularly talks in the UK and overseas.
b) Aya Sekine (Director, Bon Goût Music)
A Japanese jazz pianist, highly regarded for her soulful and dynamic style of jazz and improvisations. Apart from performing prolifically worldwide for the past two decades, Aya has also been integral to the scene as an educator and a strong advocate for jazz and the community in Singapore. Since 2015, she has toured Singaporean acts sub:shaman and Wicked Aura while bringing Japanese independent music acts into the region as well.
c) Sebastian Mair (President, Music Solutions)
Co-founded by industry veteran Sebastian in Tokyo and Macau, Music Solutions raises the bar in fan experiences and direct fan-artist engagement for top music acts touring Asia. Artists they have worked with range from Celine Dion, Avril Lavigne, Nelly Furtado, M-Flo, DJ Kentaro, etc.
Venue: Hood Bar and Cafe
Address: 201 Victoria Street, #05-07, Bugis+, S188067
Date: Sat 17 March 2018
1) Branding and Brands - 1:00pm
2) Get On The Road - 3:30pm
First drink charges apply.
To register for the Sessions, please log onto:
The Aging Youth Sessions are open to everyone from musicians to music industry people to music lovers. Due to the limited space, we will be prioritising music artists and industry practitioners.
Only registered guests will be admitted. Registration closing date will be Fri 16 March 2018.
Register here: https://goo.gl/sJ3pLa