A New Marketer - Accelerate Sales with Insight Marketing
Marketing takes on a whole new meaning in a macrocosm driven by data, artificial intelligence, social media communities and influencer engagement. The CMO Series unpacks timely and relevant insights for all marketing executives up to C-Suite looking to integrate and perpetuate their brand message effectively across physical and digital spaces. Join us as industry leaders from numerous backgrounds share their know-how; to exploit the latest technology, craft and convey compelling messages, increase conversion rates, and ultimately, deliver timeless value amid 21st century sensibility and shifting megatrends.
More than ever, we are neck-deep in competition for new business, client retention and revenue growth. To rely solely on fundamental strategies such as “increasing brand awareness” is to risk withering away into obscurity. Marketers have to think quickly and adapt – not only to survive but to thrive in this shift.
In this instalment of the CMO Series, B2B marketing leader Maneesh Sah will introduce his proven 3-step framework:
Inspire With Insights: Use “Insight Marketing” strategies to drive real engagement with real customers. Works on both warm and cold prospects alike. Incite New Conversations: Discover relevant new campaign channels and tools to amplify the reach of your content, leading to more conversations, more leads and more sales.
Cultivate Activist Marketers: Know the distinct difference between ineffective marketers and Activist Marketers, and how to build your team focused on growth, not brand awareness.
Join us and learn how to build a new loyal fanbase and grow your business’ bottom line exponentially through Insight Marketing. You’ll also have the chance to meet the speaker, Maneesh Sah, author of the bestselling book “A New Marketer – How to inspire B2B Sales Acceleration with Insight Marketing”.
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