# Event Details - **Event Name**: Sheffield DM #38: Digital Marketing Meetup - **Event Start and End Date**: Thu, 23 Jul, 2026 at 06:00 pm – Thu, 23 Jul, 2026 at 08:30 pm - **Event Description**: Join us at Sheffield DM for an evening of expert speakers and networking, where digital marketers can learn and grow together!About this EventJoin us for a triple-whammy of ecommerce marketing genius at Sheffield DM!We're back after a short break with our first event of 2026, shaping up to be a very sunny July meetup tackling ecommerce growth across SEO, Meta, and Email Marketing. Whether you’ve been a member for years or you’re coming along for the first time, this is the perfect chance to relax, chat, and be part of Sheffield’s vibrant marketing community.Sheffield DM is free to attend, casual and most importantly, fun! Whether you're a seasoned pro or just starting out, this is the place to be. Our events are relaxed and friendly, in a cosy environment in the heart of the city, hosted at Sheffield Plate: ft. street art aesthetic, exciting international cuisine and the friendliest networking atmosphere around.Come along to catch up with familiar faces, meet new people from across the marketing and digital community, and enjoy the most laid-back networking/social event for marketers.From marketing directors through to media students, Sheffield DM is a diverse and welcoming place for everyone who loves marketing. Socialise with industry experts and other members of the Sheffield marketing community, gain valuable insights, and stay ahead of the curve in the world of digital marketing.SpeakersEmily Nesbit, Senior Paid Media Specialist @ EvolutedMeta Ads Made Us LazyAutomation has made running Meta ads easier than ever, but easier doesn’t always mean better. In this talk, we’ll explore how an over reliance on conversion campaigns and Advantage+ automation is causing marketers to neglect their strategy, making it harder to generate demand while quietly driving up ad costs. This talk breaks down how to rethink Meta funnels for modern paid social, from awareness through to conversion, and what brands should be doing differently to drive stronger long term performance.Emily is a paid social specialist with a decade of experience in digital marketing, with nearly 9 years dedicated to Meta advertising. She specialises in building full-funnel paid media strategies for ecommerce brands that drive sustainable growth. Outside of work, Emily is an avid reader, proud mum to two rockstars, owner of the world’s best dog, and a self-confessed chatterbox.Sarah Main, Senior Content Strategist @ EvolutedSearch Has Changed - But What Exactly Does AI Want From Us?We're all navigating a fast-moving world of AI and new technology and it's hard to cut through the noise and focus on what truly matters. We all know that search has changed, and in this talk we'll break down what actually makes a difference to your AI search performance, key considerations for your search strategy and more.Joining Evoluted just over a year ago, Sarah has 15 years of experience in SEO and content strategy, working in house and agency-side to grow high-performance ecommerce brands.Sophie Penny, Senior Account Manager @ eComOneThe Email Mistakes That Are Costing You Every Single DayEmail is consistently the highest ROI channel in ecommerce, yet most brands are only scratching the surface of what their programme could generate. In this talk, Sophie draws on her experience managing six-figure email programmes across growing ecommerce brands to walk through the specific moments in the customer lifecycle where revenue is being left behind. From neglected post-purchase sequences to stale automations and blunt segmentation, this is a practical and honest look at why most email programmes underperform, and what it actually takes to fix them.Sophie Penny is a Senior Account Manager at eComOne, helping £3m+ eCommerce brands unlock faster growth through high-performing, data-led email marketing. With over five years’ experience in eCommerce and digital marketing, she specialises in email, CRM strategy, and customer journey optimisation, turning subscriber engagement into predictable, profitable revenue growth.Location:Sheffield Plate, Orchard Square, S1 2FBSheffield DM is proudly sponsored by Get notified about future Sheffield DM events by and follow us on for all the latest! - **Event URL**: https://allevents.in/sheffield-city-centre/sheffield-dm-38-digital-marketing-meetup/100001989811080506 - **Event Categories**: digital-marketing, meetups, performances, food-drinks, art, entertainment, dog - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Age Limit: 18+ - door_time: 2026-07-23T16:30:00Z - Duration: 2 hours 30 minutes - Location: Sheffield Plate - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: GBP ## Event venue details - **city**: Sheffield City Centre - **state**: EN - **country**: United Kingdom - **location**: Sheffield Plate - **lat**: 53.38157030000001 - **long**: -1.4702224 - **full address**: Sheffield Plate, 31-33 Orchard Square, Sheffield City Centre, United Kingdom ## Event gallery - **Alt text**: Sheffield DM #38: Digital Marketing Meetup - **Image URL**: https://cdn-az.allevents.in/events4/banners/b78d49c4c24d2ebaedcf68cab49491caaa1fe0b3ea8d9be09e05874402f9406c-rimg-w1200-h675-dc183947-gmir.jpg?v=1779143373 ## FAQs - **Q**: When and where is Sheffield DM #38: Digital Marketing Meetup being held? - **A:** Sheffield DM #38: Digital Marketing Meetup takes place on Thu, 23 Jul, 2026 at 06:00 pm to Thu, 23 Jul, 2026 at 08:30 pm at Sheffield Plate, 31-33 Orchard Square, Sheffield City Centre, United Kingdom. - **Q**: Is there an age restriction for Sheffield DM #38: Digital Marketing Meetup? - **A:** Sheffield DM #38: Digital Marketing Meetup is strictly for guests aged 18 and above. Valid government-issued photo ID is required for entry. Guests under 18 will not be admitted. The event will be presented in English. - **Q**: Who is organizing Sheffield DM #38: Digital Marketing Meetup? - **A:** Sheffield DM #38: Digital Marketing Meetup is organized by Sheffield DM. - **Q**: Who is this event for? Is it right for me? - **A:** Sheffield DM #38: Digital Marketing Meetup is ideal for foodies, craft beverage enthusiasts, and festival fans looking for the best local flavors and experiences. Whether you're a first-time attendee or a longtime enthusiast in Sheffield City Centre, this event is thoughtfully curated to deliver a standout experience worth every moment. 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