

# Event Details

- **Event Name**: Mastering Pay-Per-Click Advertising: A Practical Workshop for Businesses
- **Event Start and End Date**: Thu, 15 Oct, 2026 at 10:00 am – Thu, 15 Oct, 2026 at 12:30 pm (+01:00)
- **Event Description**: Are you ready to unlock the power of Pay-Per-Click (PPC) advertising to supercharge your business growth?About this EventWant to understand how Pay-Per-Click (PPC) advertising could support your business?This introductory PPC workshop is designed for business owners and marketing enthusiasts who want to understand paid online advertising and how it can fit into a wider digital marketing strategy.Led by PPC experts from OCPR, a Sheffield-based digital marketing agency, the workshop will provide practical insights into PPC strategy, campaign optimisation, reporting and advertising across platforms including Google Ads, Meta Ads and LinkedIn Ads.Whether you're new to PPC or want to better understand existing campaigns, you'll develop foundational knowledge to help you make more informed decisions about your online advertising.What will I learn?During this workshop, you'll explore:PPC advertising and how it worksDevelop a clear understanding of Pay-Per-Click advertising and its potential benefits for your business.Creating a PPC strategyLearn how to develop PPC strategies around your industry and business goals.Google Ads, Meta Ads and LinkedIn AdsExplore how to set up and optimise PPC campaigns across advertising platforms including Google Ads, Meta Ads and LinkedIn Ads.Improving PPC return on investmentExplore techniques for maximising the return on investment (ROI) from your PPC activity.PPC account auditingGet hands-on experience auditing PPC accounts and understanding what to look for.Understanding PPC data and reportingLearn how to interpret PPC data and turn your findings into actionable reports.Integrating PPC with digital marketingUnderstand how PPC can work alongside your wider digital marketing strategy.Who is this PPC workshop for?This introductory workshop is designed for business owners and marketing enthusiasts who want to better understand PPC advertising.It's suitable for people who are new to PPC as well as those who want to improve their understanding of existing PPC campaigns.Which advertising platforms will be covered?The workshop will explore PPC campaigns across platforms including:Google AdsMeta AdsLinkedIn AdsYou'll look at how campaigns can be set up and optimised across these platforms as part of your wider PPC strategy.Who will deliver the workshop?The workshop will be led by PPC experts from OCPR, a Sheffield-based digital marketing agency.Date: 15 OctTime: 10am - 12:30pmVenue: Electric Works, 3 Concourse Way, Sheffield City Centre, Sheffield S1 2BJ
- **Event URL**: https://allevents.in/sheffield-city-centre/mastering-pay-per-click-advertising-a-practical-workshop-for-businesses/100001997689649518
- **Event Categories**: workshops, digital-marketing, business
- **Interested Audience**: 
  - total_interested_count: 0
- **Event Highlights**: 
  - Duration: 2 hours 30 minutes
  - Location: electric works
  - Languages: English

## Ticket Details

- **Ticket Price Range**: min: 0, max: 0, currency: GBP

## Event venue details

- **city**: Sheffield City Centre
- **state**: EN
- **country**: United Kingdom
- **location**: electric works
- **lat**: 53.3799187
- **long**: -1.4628897
- **full address**: electric works, 3 Concourse Way, Sheffield City Centre, United Kingdom

## Event gallery

- **Alt text**: Mastering Pay-Per-Click Advertising: A Practical Workshop for Businesses
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## FAQs

- **Q**: When and where is Mastering Pay-Per-Click Advertising: A Practical Workshop for Businesses being held?
  - **A:** Mastering Pay-Per-Click Advertising: A Practical Workshop for Businesses takes place on Thu, 15 Oct, 2026 at 10:00 am to Thu, 15 Oct, 2026 at 12:30 pm at electric works, 3 Concourse Way, Sheffield City Centre, United Kingdom.
- **Q**: Who is organizing Mastering Pay-Per-Click Advertising: A Practical Workshop for Businesses?
  - **A:** Mastering Pay-Per-Click Advertising: A Practical Workshop for Businesses is organized by Business Sheffield.
- **Q**: Who is this event for? Is it right for me?
  - **A:** Mastering Pay-Per-Click Advertising: A Practical Workshop for Businesses is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Sheffield City Centre, this event is thoughtfully curated to deliver a standout experience worth every moment. If Mastering Pay-Per-Click Advertising: A Practical Workshop for Businesses sounds like your kind of event, don't wait - spots fill up fast.

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