# Event Details - **Event Name**: WiscoREIA Sheboygan Falls: STR Guest Experience Masterclass: Turn Every Sta - **Event Start and End Date**: Wed, 19 Aug, 2026 at 05:30 pm – Wed, 19 Aug, 2026 at 09:00 pm - **Event Description**: Make sure to pre-register to save your seat! https://wiscoreia.com/event-6754340About this EventSTR Guest Experience Masterclass:Turn Every Stay into a 5-Star StoryWant to stand out in a saturated short-term rental market?It’s not just about the property, it’s about the experience.Join seasoned STR investor Ashley Lang (29 units and counting) for a no-fluff, real-talk presentation on delivering 5-star guest experiences that actually grow your business.We’re talking:✔️ How to create wow-factor moments without blowing your budget✔️ Messaging strategies that prevent problems before they start✔️ Handling guest drama like a pro (yes, even those guests)✔️ Systems that make 5-star reviews the norm✔️ The secret to turning one-time guests into loyal repeat bookers✔️ How scale your STR portfolioWhether you’re managing your first unit or scaling a portfolio, this session will give you tangible tools to elevate your guest experience, and your bottom line.Speaker: Ashley LangAshley Lang is a powerhouse real estate investor, short-term rental expert, and the founder of Clear Trail Properties. Since entering the short-term rental space in 2018, Ashley has built and scaled a high-performing STR portfolio rooted in one core belief: great design and great systems create great returns.She currently owns and operates 25+ short-term rental units across Arizona, Central Wisconsin, Northern Wisconsin, and Michigan’s Upper Peninsula, while also scaling a rapidly growing co-hosting company managing an additional 20+ units across the same markets. In addition, Ashley oversees 25+ long-term rentals and flips single-family homes alongside her partner, Buck.Ashley is known for her obsession with intentional STR design—from floor plans and furniture layouts to guest flow, durability, and the smallest finishing details. She believes design is not decoration; it’s a strategic tool that directly impacts occupancy, ADR, guest experience, and long-term asset performance. Her approach blends creativity with operational efficiency, ensuring properties are not only beautiful, but profitable and scalable.Beyond building her own real estate empire, Ashley is passionate about teaching and coaching other investors to shorten their learning curve, avoid costly mistakes, and create freedom through real estate-backed businesses. Her work empowers others to confidently turn a vision into a high-performing short-term rental operation.When she’s not running her companies, Ashley enjoys mountain biking, hiking, camping, and traveling with her boyfriend Buck, their son Korbin, and their four beloved bulldogs.WiscoREIA Sheboygan Falls' Meeting Always Meets on the 3rd Wednesday of the Month fro 5:30 pm to 8:15 pm!Make sure to bring tons of business cards as you will be meeting with people that you want to get to know!Meeting Location:Legend Larry's1142 Plankview Green BlvdSheboygan Falls, WI 53085Please enjoy food, drinks, and TIP YOUR SERVERS!Our Agenda5:30 PM – Registration Check-In & Networking• Informal networking with fellow investors6:00 PM – Meeting Kickoff• Welcome by Host and/or Co-Host• WiscoREIA PowerPoint / announcements and updates• Sponsor Introductions• Haves & Wants – Share deals, services, and resources6:30 PM – Deal Case Study• Breakdown of a real deal with teachable moments (good, bad, ugly)7:00 PM – Networking Breakouts• Guest Orientation with Host• Member & Sponsor general breakout for continued connection7:15 PM – Main Presentation• Host introduces Guest Speaker8:15 PM – Closing Remarks• Final thoughts and upcoming events• Invitation to the "Meeting After the Meeting" for more networkingThe meeting ends at 8:15 PM, but we’ll continue with an informal after-meeting for anyone who’d like to stay.You can stay after the meeting as well to network! Remember to bring your deals!Our doors are open to EVERYONE!***Make sure to pre-register***Host: KyleKaufman - **Event URL**: https://allevents.in/sheboygan-falls/wiscoreia-sheboygan-falls-str-guest-experience-masterclass-turn-every-sta/100001994102731951 - **Event Categories**: meetups, performances, trips-adventures, entertainment, food-drinks, art, theatre, trekking, camping - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 3 hours 30 minutes - Location: 1142 Plankview Green Blvd - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: Sheboygan Falls - **state**: WI - **country**: United States - **location**: 1142 Plankview Green Blvd - **lat**: 43.7486498 - **long**: -87.8224362 - **full address**: 1142 Plankview Green Blvd, 1142 Plankview Green Boulevard, Sheboygan Falls, United States ## Event gallery - **Alt text**: WiscoREIA Sheboygan Falls: STR Guest Experience Masterclass: Turn Every Sta - **Image URL**: https://cdn-az.allevents.in/events9/banners/e265ffce00f1858d20533981069ff6094fc4567e7626f5f5a0c2098ce891fcfb-rimg-w1200-h628-dcfeffff-gmir.jpg?v=1784567855 ## FAQs - **Q**: When and where is WiscoREIA Sheboygan Falls: STR Guest Experience Masterclass: Turn Every Sta being held? - **A:** WiscoREIA Sheboygan Falls: STR Guest Experience Masterclass: Turn Every Sta takes place on Wed, 19 Aug, 2026 at 05:30 pm to Wed, 19 Aug, 2026 at 09:00 pm at 1142 Plankview Green Blvd, 1142 Plankview Green Boulevard, Sheboygan Falls, United States. - **Q**: Who is organizing WiscoREIA Sheboygan Falls: STR Guest Experience Masterclass: Turn Every Sta? - **A:** WiscoREIA Sheboygan Falls: STR Guest Experience Masterclass: Turn Every Sta is organized by WiscoREIA. - **Q**: Who is this event for? Is it right for me? - **A:** WiscoREIA Sheboygan Falls: STR Guest Experience Masterclass: Turn Every Sta is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Sheboygan Falls, this event is thoughtfully curated to deliver a standout experience worth every moment. 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