# Event Details

- **Event Name**: Trust in Action: Social Marketing, Influence, and Wicked Problems
- **Event Start and End Date**: Sat, 07 Mar, 2026 at 10:15 am – Sat, 07 Mar, 2026 at 03:30 pm
- **Event Description**: A TEDxSeattle Salon about Social Marketing and Shaping Behavior for the Common GoodAbout this EventTrust in Action: Social Marketing and Shaping Behavior for the Common GoodJoin TEDxSeattle and the Northwest Social Marketing Association for an interactive TEDxSeattle event exploring how trust, information, and community shape behavior for social good—and what “influence done right” looks like in practice.This TEDxSeattle event is intentionally designed to shorten the distance between you and our expert speakers. Three idea-driven talks are paired with facilitated small-group conversation and audience-generated questions, creating space not just to listen, but to actively engage with the ideas, the speakers, and one another..Here's how it works: 20/20/20 - Present/Process/PowerEach speaker shares a different aspect of social marketing (about 20 minutes). Then you’ll have time at your table (about 20 minutes) to process what you heard and shape questions together. Finally, your questions power a live Q&A (about 20 minutes) with the speaker you just heard—so the conversation reflects what the room is genuinely curious about.After the three speaker segments and lunch, the speakers and a guest facilitator will take your questions even further in a lively panel discussion about what’s next for social marketing.Your Curious MindThis event is for people like you: curious, impact-minded, and not afraid of complex problems—community members, nonprofit and public-sector professionals, and students. You’ll leave ready to influence responsibly and think critically in a world shaped by persuasion, power, and complex systems.What You’ll LearnBy joining us, you can expect:Wicked problems, clarified — why complex challenges resist simple fixes.Trust, decoded — how trust shapes behavior across communities and systems.Everyday persuasion awareness — how campaigns, media, tech, and policy affect choices (and how to think about it).A set of guiding ideas — practical lenses from social marketing, systems thinking, and behavioral science—designed to deepen understanding and point toward further learning or use in your context.That TEDx Spark — new insights sparked through guided reflection and conversation with a community of curious TEDxSeattle attendees.The Ideas behind the EventWicked Problems and the Limits of Easy AnswersMany of our current social challenges—public health, our changing climate, safety, misinformation, and community trust—are what social change practitioners you'll hear from call “wicked problems.” These are complex, deeply interconnected issues with no single cause, no clear endpoint, and no one-size-fits-all solution. They are shaped by human behavior, social norms, power dynamics, lived experience, and systems that adapt as we attempt to change them.These Wicked Problems are especially difficult because shifting population-level behaviors isn’t simply a matter of better information or stronger messaging. Interventions can have unintended consequences, progress is often nonlinear, and strategies that work in one context may fail in another.Influence, Ethics, and the “Wicked” DilemmaIn this context, influence becomes especially fraught. The tools used by social marketers, policymakers, technologists, and institutions to shape behavior can support the common good—or cross into manipulation when they bypass ethical norms, exploit fear, or obscure tradeoffs in the name of efficiency or control.Practicing Ethical Influence in Complex SystemsIn this event you'll hear what it really takes to move the needle on wicked problems without sacrificing trust. Drawing on real-world examples from public health, traffic and pedestrian safety, and other topics, our speakers examine how social marketing processes, analysis, and various techniques build trust, align incentives, reshape environments, and support sustainable positive change.What Is a TEDxSeattle Salon?A TEDxSeattle Salon is a highly interactive TEDx experience designed for active attendee exploration.Each Salon explores a focused theme through short talks and audience discussion.Unlike a traditional “one-way” conference or panel—where information is delivered to you—a TEDxSeattle Salon is intentionally “two-way.” You’ll hear from speakers then pause and process what you just heard, discuss it with the people around you, and deliver your questions and reactions back to the speakers. The result is deeper connection to the ideas—and to what they mean for our communities and our future.Agenda?: 09:45 AMVenue Doors open: Registration Begins?: 10:00 AMTheater Doors Open: Attendee Seating Begins?: 10:15 AMEvent Begins?: 10:20 AMGet Ready SessionHost: Rob Hyman?: 11:00 AMSocial Marketing Today and What Comes Next`Host: Julie Colehour?: 11:55 AMChanging Behaviors, Saving LivesHost: Nancy Lee (in conversation with Karyn Bronson)?: 12:40 PMCatered Lunch?: 01:35 PMPositive Framing and Traffic SafetyHost: Rob Sadowsky?: 02:30 PMAll Speaker Idea Forum?: 03:30 PMEvent Conclusion
- **Event URL**: https://allevents.in/seattle/trust-in-action-social-marketing-influence-and-wicked-problems/100001980891528887
- **Event Categories**: business, health-wellness, art, fine-arts, nonprofit, theatre, conferences
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket Price Range**: min: 30, max: 30, currency: USD

## Event venue details

- **city**: Seattle
- **state**: WA
- **country**: United States
- **location**: 4001 9th Ave NE
- **lat**: 47.65611390000001
- **long**: -122.3190851
- **full address**: 4001 9th Ave NE, 4001 9th Avenue Northeast, Seattle, United States

## Event gallery

- **Alt text**: Trust in Action: Social Marketing, Influence, and Wicked Problems
  - **Image URL**: https://cdn-az.allevents.in/events5/banners/6fa3fcfa143a4e67bda3a287c91f2dc962d85ff29d9a915f96f841cc0c3074ac-rimg-w1200-h493-dc2d1606-gmir.jpg?v=1772342892

## FAQs

- **Q**: When and where is Trust in Action: Social Marketing, Influence, and Wicked Problems being held?
  - **A:** Trust in Action: Social Marketing, Influence, and Wicked Problems takes place on Sat, 07 Mar, 2026 at 10:15 am to Sat, 07 Mar, 2026 at 03:30 pm at 4001 9th Ave NE, 4001 9th Avenue Northeast, Seattle, United States.
- **Q**: Who is organizing Trust in Action: Social Marketing, Influence, and Wicked Problems?
  - **A:** Trust in Action: Social Marketing, Influence, and Wicked Problems is organized by TEDxSeattle Events.
- **Q**: Who is this event for? Is it right for me?
  - **A:** Trust in Action: Social Marketing, Influence, and Wicked Problems is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Seattle, this event is thoughtfully curated to deliver a standout experience worth every moment. If Trust in Action: Social Marketing, Influence, and Wicked Problems sounds like your kind of event, don't wait - spots fill up fast.

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