# Event Details - **Event Name**: What Actually Drives Growth - **Event Start and End Date**: Thu, 17 Sep, 2026 at 01:00 pm – Thu, 17 Sep, 2026 at 02:30 pm (-04:00) - **Event Description**: Ninety minutes with Gavan Acton on the numbers behind growth: which marketing worked, what to charge, and why customers leave.About this EventEvery business spends to win customers, sets a price, and works to keep them. Which of the three is actually paying off? Most owners cannot say for certain, and that is the gap this session closes.This is a hands-on working session. You will work on your own numbers and leave with something you can act on the same week. Gavan Acton takes a higher-level pass over the three areas that decide whether a business compounds:- Marketing measurement. Telling the campaigns that created demand from the ones that just collected demand you already had, and how to test the difference against your own spending.- Pricing. Setting your number from the value you create for the customer rather than from your own costs, and deciding what you will never discount.- Retention and lifetime value. Spotting the customers who are about to leave months before they go, and working out what each one is actually worth to you.It is built for owners and the people who run their numbers. You do not need a data team or new software to use any of it.Gavan spent fifteen years building the data function at Digital Extremes, growing it from one person to seventeen across Warframe and a player base above 80 million. He came to data from engineering, as a C++ and AI programmer on titles including Halo 4, with an M.Sc. in artificial intelligence. He now runs Stivot from Sault Ste. Marie, working with established businesses on the data and decisions behind growth.This is a one-time session built for the SSMIC audience. Gavan runs his full three-part program separately.Date: September 17, 2026Time: 1:00 PM to 2:30 PMLocation: Water Tower Inn, Sault Ste. MarieSpace is limited. Register now to secure your seat. - **Event URL**: https://allevents.in/sault-ste-marie/what-actually-drives-growth/100001999287125612 - **Event Categories**: fitness - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: CAD ## Event venue details - **city**: Sault Ste. Marie - **state**: ON - **country**: Canada - **location**: The Water Tower Inn - **lat**: 46.5374491 - **long**: -84.3187308 - **full address**: The Water Tower Inn, 360 Great Northern Road, Sault Ste. Marie, Canada ## Event gallery - **Alt text**: What Actually Drives Growth - **Image URL**: https://cdn-az.allevents.in/events10/banners/9b16a53326e9b03721e1f85eef3212ce30a7a59e43f303d463d709554aad6c38-rimg-w1200-h600-dcf8f8e8-gmir.jpg?v=1788230816 ## FAQs - **Q**: When and where is What Actually Drives Growth being held? - **A:** What Actually Drives Growth takes place on Thu, 17 Sep, 2026 at 01:00 pm to Thu, 17 Sep, 2026 at 02:30 pm at The Water Tower Inn, 360 Great Northern Road, Sault Ste. Marie, Canada. - **Q**: Who is organizing What Actually Drives Growth? - **A:** What Actually Drives Growth is organized by Sault Ste. Marie Innovation Centre (SSMIC). - **Q**: Who is this event for? Is it right for me? - **A:** What Actually Drives Growth is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Sault Ste. Marie, this event is thoughtfully curated to deliver a standout experience worth every moment. If What Actually Drives Growth sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "What Actually Drives Growth", "image": "https://cdn-az.allevents.in/events10/banners/9b16a53326e9b03721e1f85eef3212ce30a7a59e43f303d463d709554aad6c38-rimg-w1200-h600-dcf8f8e8-gmir.jpg?v=1788230816", "startDate": "2026-09-17T13:00:00-04:00", "endDate": "2026-09-17T14:30:00-04:00", "url": "https://allevents.in/sault-ste-marie/what-actually-drives-growth/100001999287125612", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "The Water Tower Inn", "address": { "@type": "PostalAddress", "streetAddress": "360 Great Northern Road", "postalCode": "P6B 4Z7", "addressLocality": "Sault Ste. 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Marie Innovation Centre (SSMIC)", "url": "https://allevents.in/org/sault-ste-marie-innovation-centre-ssmic/22722551", "description": "The Sault Ste. Marie Innovation Centre (SSMIC) is a non-profit organization established in 1999 to function as a catalyst for economic development and diversification in the information technology and science knowledge-based sectors. SSMIC’s mission is to drive business growth, facilitate research and commercialize innovation in globally significant areas of science and technology through partnerships, expert advice, community development, business incubation, youth outreach and sector development activities. Key SSMIC business divisions include Acorn Information Solutions, Rural Agri-Innovation Network (RAIN), YouLaunch, and Business Support Services." } ] } ] ```