# Event Details - **Event Name**: UGLY TALK: SF TECHWEEK AGENTIC ECONOMY - **Event Start and End Date**: Tue, 06 Oct, 2026 at 06:00 pm – Tue, 06 Oct, 2026 at 08:00 pm (-07:00) - **Event Description**: Explore how AI agents are reshaping buying decisions and why brands must optimize for machine trust, visibility, and action.About this EventThe next buyer may not be a person scrolling your website. It may be an AI agent acting for them.That changes the game fast. Agents can research, compare, recommend, negotiate, and buy without getting tired or distracted. They do not care about your clever headline if they cannot read your data, trust your signals, or complete the task.Most companies are still building for human attention. The next wave may reward companies that are built for machine decision-making too.This Ugly Talk gets into the messy part of the Agentic Economy. What breaks when agents start influencing what people buy, which tools companies choose, and which brands get surfaced first?A panel of fintech founders, AI founders, and fintech executives.After the fireside chat, we’ll have a Builder Showcase, where 6–8 selected founders will each get 2–3 minutes to share what they’re building.🎯 Why you should be in this room.Understand what agent-led buying actually means before it turns into another AI buzzword.Hear how fintech and AI operators are thinking about agents as buyers, gatekeepers, and infrastructure users.See where the real opportunities are: payments, identity, trust, data access, marketplaces, and software distribution.Learn what companies may need to fix before agents become part of the customer journey.Hear what builders have tried, what failed, and what they are betting on next.💬 What's on the table.What is the Agentic Economy, and where is the hype getting ahead of the truth?How do autonomous agents change shopping, software buying, and business purchasing?If agents are more goal-oriented than human shoppers, what happens to branding, persuasion, and customer experience?What infrastructure needs to exist for agent-led buying to work, including payments, permissions, identity, trust, and agent-readable data?Who captures value when new systems form around agents?How should fintech companies prepare for agents that influence or execute financial decisions?What failed experiments can teach us about where the market is actually going?🤝 Who's hosting it.Alan Zong - Co-Founder & Partner, UpscaleXAlan Zong is Co-Founder and Partner at UpScaleX, a San Francisco-based seed fund investing in AI-native applications and commercial innovations. He brings 10+ years of experience across VC and CVC and has been an early backer of multiple unicorns and decacorns. Alan holds an MBA from Harvard Business School and previously led innovation investment at Alibaba International.🙋 Who's getting in.Tech founders building in the Agentic Economy.Fintech founders watching new purchasing behavior, payment flows, and infrastructure needs.AI founders building tools, workflows, marketplaces, or agent-ready systems.Product leaders thinking about discovery, conversion, trust, and customer experience when the “user” may not be human.Operators who want the real conversation before the market has a clean playbook.🤝 Who's backing this.UPSCALE XWe don’t just write checks—we roll up our sleeves and build alongside you. Our unique co-building approach means you get hands-on support from day one, with our team working as an extension of yours to accelerate product development, refine strategy, and drive growth. From seed investment to Series A and beyond, we’re committed to being your long-term partner. We invest in founders who are building transformative AI and digital commerce companies, and we provide the capital, expertise, and network to help you scale faster and smarter.⭐ About Ugly TalkStarted in 2019, Ugly Talk has been transforming business setbacks into breakthrough "aha!" moments by hosting unfiltered, no-nonsense events where battle-tested entrepreneurs share their raw lessons and insights.With a growing presence in cities like New York, Chicago, San Francisco, and Miami, we've built a vibrant community of thousands of founders and industry leaders making a profound impact on the entrepreneurial landscape.Official Website: UglyTalk.com📢 Important Notice for Ugly Talk AttendeesAdmission & ConfirmationAttendance is by approval only. Approved guests will receive a confirmation email along with a calendar invite. Invitations are non-transferable. Additional event details will be shared as the event approaches.Code of ConductBy attending, you agree to:Maintain respect and professionalism, adhering to all venue rules, policies, and applicable laws.Refrain from harassment, discrimination, unwelcome sexual advances (verbal or physical), intimidation, or inappropriate photography/recording.Report any violations to the event hosts immediately.Violations may result in immediate removal from the event and exclusion from future invitations.Liability & RiskParticipation is voluntary and at your own risk. The event organizers, hosts, sponsors, and venue are not liable for personal injury, lost or stolen belongings, or any other damages incurred during the event.Media ConsentBy attending, you grant the event organizers and affiliated entities the right to capture, use, and distribute photos, videos, and audio recordings of you for promotional, marketing, and other lawful purposes, including digital and print media, advertising, and social media. You waive any right to inspect or approve the final materials and release all claims related to their use.CommunicationsBy registering, you agree to receive marketing and promotional communications from Ugly Talk and its co-hosts, partners, and sponsors. You may unsubscribe at any time.AgreementIf you do not agree to this Code of Conduct, please refrain from attending the event.🚀 Join us to stay updated on upcoming Ugly Talk events!📨 Join the newsletter📸 Follow us on IG🌐 Official website - **Event URL**: https://allevents.in/san-francisco/ugly-talk-sf-techweek-agentic-economy/100002001007439116 - **Event Categories**: business, art, theatre, shopping, calendar - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 2 hours - Location: Werqwise - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: San Francisco - **state**: CA - **country**: United States - **location**: Werqwise - **lat**: 37.7927969 - **long**: -122.4022626 - **full address**: Werqwise, 465 California St, San Francisco, CA, United States ## Event gallery - **Alt text**: UGLY TALK: SF TECHWEEK AGENTIC ECONOMY - **Image URL**: https://cdn-az.allevents.in/events4/banners/ee9ecaf1cda7799758b31d26dace01e94c1e47f67d6f594ffbf7d54b344b5abb-rimg-w1200-h600-dc181828-gmir.jpg?v=1789617989 ## FAQs - **Q**: When and where is UGLY TALK: SF TECHWEEK AGENTIC ECONOMY being held? - **A:** UGLY TALK: SF TECHWEEK AGENTIC ECONOMY takes place on Tue, 06 Oct, 2026 at 06:00 pm to Tue, 06 Oct, 2026 at 08:00 pm at Werqwise, 465 California St, San Francisco, CA, United States. - **Q**: Who is organizing UGLY TALK: SF TECHWEEK AGENTIC ECONOMY? - **A:** UGLY TALK: SF TECHWEEK AGENTIC ECONOMY is organized by GREY. - **Q**: Who is this event for? Is it right for me? - **A:** UGLY TALK: SF TECHWEEK AGENTIC ECONOMY is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in San Francisco, this event is thoughtfully curated to deliver a standout experience worth every moment. 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