# Event Details - **Event Name**: Power Couple: The Synergy of Paid & Earned Media - **Event Start and End Date**: Wed, 25 Mar, 2026 at 05:30 pm – Wed, 25 Mar, 2026 at 07:00 pm - **Event Description**: Hear from Hearst Magazines advertising and sales leader Lisa Goodman on integrating Paid and Earned Media to maximize brand awarenessAbout this EventKick off March with a masterclass in modern media strategy!Join the PRSA-SF community for an evening of high-level insight as we welcome Lisa Goodman, San Francisco-based advertising sales leader at Hearst Magazines, to explore the "Power Couple" of the industry: the strategic integration of Paid and Earned media.We’ll gather at Hotel Kabuki to hear insights on the new media ecosystem, where Control (Paid), Credibility (Earned), and Conversion (Commerce) intersect. From debunking affiliate myths to mastering the dual-track pitch for content vs. commerce editors, Lisa will share how to maximize brand discovery and ROI in this changing landscape.Whether you’re looking to amplify a brand narrative, navigate the rise of search discovery, or understand how brands like Cosmopolitan, Esquire, and Harper’s BAZAAR are evolving, this event will equip you with data-backed strategies for the year ahead.Featured GuestLisa Goodman is a San Francisco–based advertising sales leader at Hearst Magazines, home to 29 iconic lifestyle brands including ELLE, Harper’s Bazaar, Esquire, and Cosmopolitan. She is known for building high‑impact marketing solutions that combine data, creative strategy, and audience insights to deliver business results. Lisa works with brands and agency partners to produce integrated digital, social, content, and event programs that meaningfully connect with audiences.What to Expect:A deep dive into how Paid and Earned media work together to fuel search discoveryAdvice on pitching Commerce Editors vs. Content Editors and leveraging affiliate networksReal-world case studies showcasing campaigns that drove impressions and purchase intentNetworking with PRSA-SF members and Bay Area marketing and PR professionals.We can’t wait to see you there! - **Event URL**: https://allevents.in/san-francisco/power-couple-the-synergy-of-paid-and-earned-media/100001984647063793 - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 7.18, max: 33.85, currency: USD ## Event venue details - **city**: San Francisco - **state**: CA - **country**: United States - **location**: Hotel Kabuki - JDV by Hyatt - **lat**: 37.7856386 - **long**: -122.4284396 - **full address**: Hotel Kabuki - JDV by Hyatt, 1625 Post Street, San Francisco, United States ## Event gallery - **Alt text**: Power Couple: The Synergy of Paid & Earned Media - **Image URL**: https://cdn-az.allevents.in/events1/banners/75b618d9c284ecca52817e795a9380de50621f69449471f4416c8217f9dd2697-rimg-w1200-h627-dc1f417e-gmir.jpg?v=1772924695 ## FAQs - **Q**: When and where is Power Couple: The Synergy of Paid & Earned Media being held? - **A:** Power Couple: The Synergy of Paid & Earned Media takes place on Wed, 25 Mar, 2026 at 05:30 pm to Wed, 25 Mar, 2026 at 07:00 pm at Hotel Kabuki - JDV by Hyatt, 1625 Post Street, San Francisco, United States. - **Q**: How much do tickets cost for Power Couple: The Synergy of Paid & Earned Media? - **A:** Ticket prices for Power Couple: The Synergy of Paid & Earned Media range from USD 7 to USD 34 depending on the ticket type. Here's a full breakdown of available ticket types:Ticket TypePriceAvailabilityPRSSA Student MemberUSD 7 + USD 2 feeAvailablePRSA Chapter MemberUSD 18 + USD 3 feeAvailablePRSA National Only MemberUSD 23 + USD 3 feeAvailableGuest/Non-MemberUSD 34 + USD 4 feeAvailable - **Q**: Who is organizing Power Couple: The Synergy of Paid & Earned Media? - **A:** Power Couple: The Synergy of Paid & Earned Media is organized by Public Relations Society of America - San Francisco Chapter. - **Q**: Who is this event for? Is it right for me? - **A:** Power Couple: The Synergy of Paid & Earned Media is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in San Francisco, this event is thoughtfully curated to deliver a standout experience worth every moment. 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