# Event Details - **Event Name**: Playmakers: The Bay Area Sports Marketing Summit - **Event Start and End Date**: Wed, 11 Mar, 2026 at 04:00 pm – Wed, 11 Mar, 2026 at 07:30 pm - **Event Description**: PLAYMAKERS is AMA SF’s night for sports, media, and marketing. Meet the teams, brands, and builders shaping Bay Area fandom.About this EventPlaymakers: The Bay Area Sports Marketing SummitSports marketing isn’t just about game day anymore. Sports are digital too, and fan connection is built year round across streaming, creators, and gaming and esports communities. Teams have become full brands, and brands tap sports to earn attention and show up in culture with credibility. Come get the inside playbook from the teams, platforms, and partners shaping Bay Area sports marketing right now.PLAYMAKERS is AMA San Francisco’s sports marketing summit, bringing together marketers, creatives, and sports leaders defining how modern fan communities are built across platforms and year-round touchpoints.Hosted at Lyft HQ, this evening program features two focused panels, a mini Super Bowl commercial recap, and community networking with people building the future of sports, media, and culture. Whether you’re part of a team, brand, agency, platform, or startup, or you are simply sports-curious, you’ll leave with practical insights, new connections, and a clearer view of where sports marketing is headed next.Light bites and drinks will be provided.What You’ll ExperienceSession 1: Inside the Rise of Bay Area Sports: Building Brands and Driving GrowthHow do sports organizations turn a name, a logo, and a roster into a brand fans genuinely care about?We’ll cover:How teams define brand story, values, and voiceEarly fan acquisition and community building strategiesPartnerships that create win win outcomesLessons learned from launch through brand maturityPanelists:Coming soon!Commercial Break: Super Bowl Ad RecapSession 2: Beyond the Stadium: The New Sports Marketing PlaybookIn today’s landscape, every team is also a media company.We’ll cover:The evolving sports media ecosystem: audio, social, creators, and live streamsTurning real time moments into clips, stories, and campaignsPartnering with creators, influencer squads, and player personalitiesWhat e-sports and gaming communities reveal about always on fandomPanelists:Coming soon!Who should Attend?Sports team and league marketers, content leads, community managersBrand marketers working in sponsorships, partnerships, social, and experientialAgency strategists and creatives in sports, culture, and entertainmentMedia and platform folks in audio, streaming, social, and creator economyAnyone building fan engagement, communities, and content enginesThank You To Our SponsorsLyft Ads (Venue Partner)Need a discounted ride to or from our event? Use AMA SF's special code (LYFTAMA5) anytime on March 11th to receive $5 off on your Lyft ride.iHeartMedia (Beverage Sponsor)StackAdaptOther Important Info to KnowSecurity:Please note that building security and check-in will be required prior to entering Lyft HQ. Guests should arrive at Lobby 2 to head to the Lyft HQ All Hands Room. Have a valid ID ready to present. Accessibility / Accommodations:To ensure accessibility for all participants, AMA SF maintains a no-pets policy at our events. We recognize the essential role of service animals for individuals with disabilities and will make reasonable accommodations to support their participation.If you have a disability and plan to attend with a service animal, please contact us at info@amasf.org so we can discuss any specific needs or arrangements to facilitate accessibility for all attendees.Photography / Recording Notice:This event, and its attendees, may be photographed or recorded. By attending, you consent to potentially appear in video footage or photos that may be used by AMA SF for marketing or promotional purposes on social media.Agenda?: 04:00 PM - 04:30 PMArrivals & Registration?: 04:30 PM - 05:30 PMInside the Rise of Bay Area Sports: Building Brands and Driving Growth w/ Q&A?: 05:33 PM - 05:43 PMCommercial Break: Super Bowl Ads Recap?: 05:50 PM - 06:45 PMBeyond the Stadium: The New Sports Marketing Playbook w/ Q&A?: 06:45 PM - 07:30 PMClosing Remarks & Networking - **Event URL**: https://allevents.in/san-francisco/playmakers-the-bay-area-sports-marketing-summit/100001980415623441 - **Event Categories**: sports, business - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fplaymakers-the-bay-area-sports-marketing-summit-tickets-1980415623441 - **Ticket Price Range**: min: 25, max: 279, currency: USD ## Event venue details - **city**: San Francisco - **state**: CA - **country**: United States - **location**: Lyft HQ - **lat**: 37.7763066 - **long**: -122.3916833 - **full address**: Lyft HQ, 185 Berry Street, San Francisco, United States ## Event Organizer details - **affiliate_id**: 10 - **organizer**: AMASF (https://allevents.in/org/amasf/22619290) ## Event gallery - **Alt text**: banner - **Image URL**: https://cdn-az.allevents.in/events9/banners/1e1b1562cff76036ef493dd50c9690a3adaba9c14e912bdfb8afe0aef827a49a-rimg-w1200-h600-dcf1f4ed-gmir.jpg?v=1771532144 - **Alt text**: thumbnail - **Image URL**: https://cdn-az.allevents.in/events9/banners/68719ac4becb8361cc7e4c24c5b524059b958e9996d5ef23448634d2d16c7c05-rimg-w400-h400-dcf0f3ed-gmir.jpg?v=1771532143 ## FAQs - **Q**: When is the event happening? - **A:** Wed, 11 Mar, 2026 at 04:00 pm - **Q**: Where is the event happening? - **A:** Lyft HQ, 185 Berry Street, San Francisco, United States - **Q**: What is the ticket price? - **A:** starting from 25 up to 279 USD - **Q**: Who is organizing the event? - **A:** AMASF - **Q**: What type of event is this? - **A:** sports, business - **Q**: Where can I find ticket details about Playmakers: The Bay Area Sports Marketing Summit ? - **A:** You can find ticket details about this event on AllEvents. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Playmakers: The Bay Area Sports Marketing Summit", "image": "https://cdn-az.allevents.in/events9/banners/1e1b1562cff76036ef493dd50c9690a3adaba9c14e912bdfb8afe0aef827a49a-rimg-w1200-h600-dcf1f4ed-gmir.jpg?v=1771532144", "startDate": "2026-03-11", "endDate": "2026-03-11", "url": "https://allevents.in/san-francisco/playmakers-the-bay-area-sports-marketing-summit/100001980415623441", "location": { "@type": "Place", "name": "Lyft HQ", "address": { "@type": "PostalAddress", "streetAddress": "185 Berry Street", "postalCode": "94107", "addressLocality": "San Francisco", "addressRegion": "CA", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": "37.7763066", "longitude": "-122.3916833" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "PLAYMAKERS is AMA SF’s night for sports, media, and marketing. 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