# Event Details - **Event Name**: Exhibition Tour: Piet Zwart: Brand Architect - **Event Start and End Date**: Fri, 03 Apr, 2026 at 01:00 pm – Fri, 03 Apr, 2026 at 02:30 pm (-07:00) - **Event Description**: Curator-led walk-through of our current exhibition.About this EventThe brilliant Dutch modernist Piet Zwart described himself as a “typotekt”. The term captured his multidisciplinary approach, creating a legacy that bridged architecture, industrial design, interior design, graphic design, typography, and photography. Drawing from Letterform Archive’s deep collection of Zwart’s work, this exhibition explores his iconic graphic identity programs for Nederlandse Kabelfabriek Delft (NKF), Dutch Postal Telegraph and Telephone Company (PTT), Bruynzeel Lumber Company, and others.From the 1920s to the 1960s, Zwart profoundly influenced both the Netherlands and the international graphic design community, and many of his works are celebrated as milestones in design history. His signature photomontages, playful type compositions, and bold color fields elevated everyday subjects into platforms for graphic experimentation, leaving a lasting imprint on future generations of designers.Your guide for this special tour is Associate Curator of Exhibitions, Jon Sueda. https://cdn-az.allevents.in/events6/banners/e14a9930-de39-11f0-a12d-7382d71dfa8f-rimg-w1200-h400-dcffffff-gmir.jpg Jon Sueda, Associate Curator of Exhibitions (he/him), Originally from Hawaii, Jon has practiced design everywhere from Honolulu to Holland. After earning his MFA in Graphic Design from CalArts, and an internship at Studio Dumbar, Sueda founded the design studio Stripe, specializing in print and exhibition design for art and culture. Jon was Director of Design at the CCA Wattis Institute for Contemporary Arts for seven years, is currently Chair of the MFA Design program at California College of the Arts, and was recently selected as an AGI member. He brings his extensive graphic design, curation, and education experience to develop and run our exhibition program. - **Event URL**: https://allevents.in/san-francisco/exhibition-tour-piet-zwart-brand-architect/100001977674978097 - **Event Categories**: exhibitions, art, fine-arts, nonprofit - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fexhibition-tour-piet-zwart-brand-architect-tickets-1977674978097 - **Ticket Price Range**: min: 17.85, max: 39.19, currency: USD ## Event venue details - **city**: San Francisco - **state**: CA - **country**: United States - **location**: Letterform Archive - **lat**: 37.7601343 - **long**: -122.3882609 - **full address**: Letterform Archive, 2325 3rd Street, San Francisco, United States ## Event Organizer details - **affiliate_id**: 10 - **organizer**: Letterform Archive (https://allevents.in/org/letterform-archive/22507238) ## Event gallery - **Alt text**: banner - **Image URL**: https://cdn-az.allevents.in/events5/banners/af20ec7186b6a2a9026efad38b305a87676653ea93a8fc8ffa042ae73f809c41-rimg-w1200-h800-dcbfbdbf-gmir.jpg?v=1766301850 - **Alt text**: thumbnail - **Image URL**: https://cdn-az.allevents.in/events5/banners/3da4f8fccfe9303b86f668d7ead1bc4e2c974c173f5adf307bfcbede6a3bb9df-rimg-w400-h400-dcc0bebf-gmir.jpg?v=1766301845 ## FAQs - **Q**: When is the event happening? - **A:** Fri, 03 Apr, 2026 at 01:00 pm (-07:00) - **Q**: Where is the event happening? - **A:** Letterform Archive, 2325 3rd Street, San Francisco, United States - **Q**: What is the ticket price? - **A:** starting from 17.85 up to 39.19 USD - **Q**: Who is organizing the event? - **A:** Letterform Archive - **Q**: What type of event is this? - **A:** exhibitions, art, fine-arts, nonprofit - **Q**: Where can I find ticket details about Exhibition Tour: Piet Zwart: Brand Architect ? - **A:** You can find ticket details about this event on AllEvents. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Exhibition Tour: Piet Zwart: Brand Architect", "image": "https://cdn-az.allevents.in/events5/banners/af20ec7186b6a2a9026efad38b305a87676653ea93a8fc8ffa042ae73f809c41-rimg-w1200-h800-dcbfbdbf-gmir.jpg?v=1766301850", "startDate": "2026-04-03T13:00:00-07:00", "endDate": "2026-04-03T14:30:00-07:00", "url": "https://allevents.in/san-francisco/exhibition-tour-piet-zwart-brand-architect/100001977674978097", "location": { "@type": "Place", "name": "Letterform Archive", "address": { "@type": "PostalAddress", "streetAddress": "2325 3rd Street", "postalCode": "94107", "addressLocality": "San Francisco", "addressRegion": "CA", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": "37.7601343", "longitude": "-122.3882609" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Curator-led walk-through of our current exhibition.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2025-12-21", "availabilityEnds": "2026-04-03T14:30:00-07:00", "validFrom": "2025-12-21", "lowPrice": "17.85", "highPrice": "39.19", "price": "17.85", "url": "https://allevents.in/san-francisco/exhibition-tour-piet-zwart-brand-architect/100001977674978097" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2025-12-21", "availabilityEnds": "", "validFrom": "2025-12-21", "url": "https://allevents.in/san-francisco/exhibition-tour-piet-zwart-brand-architect/100001977674978097", "price": "39.19", "name": "In-Person Tour - Friend of the Archive" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2025-12-21", "availabilityEnds": "", "validFrom": "2025-12-21", "url": "https://allevents.in/san-francisco/exhibition-tour-piet-zwart-brand-architect/100001977674978097", "price": "28.52", "name": "In-Person Tour - General Admission" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2025-12-21", "availabilityEnds": "", "validFrom": "2025-12-21", "url": "https://allevents.in/san-francisco/exhibition-tour-piet-zwart-brand-architect/100001977674978097", "price": "17.85", "name": "In-Person Tour - Student / Educator / Senior" } ], "organizer": [ { "@type": "Organization", "name": "Letterform Archive", "url": "https://allevents.in/org/letterform-archive/22507238", "description": "Based in San Francisco, Letterform Archive is a nonprofit center for inspiration, education, and community, with a collection of over 75,000 items related to lettering, typography, calligraphy, and graphic design. The Archive hosts and presents a variety of events related to letterforms, including public lectures and workshops as part of its Type West education program." } ] } ] ```