# Event Details - **Event Name**: Know Your Phase: The Startup Lifecycle Masterclass with Gregory Shepard - **Event Start and End Date**: Thu, 15 Oct, 2026 at 06:00 pm – Thu, 15 Oct, 2026 at 08:00 pm (-07:00) - **Event Description**: Live at Farmer & The Seahorse with 12-time founder Gregory Shepard. Find your startup phase, learn what to do next, and see what to skip.About this Eventhttps://www.youtube.com/watch?v=xUng0Q6GiPMEVERY STARTUP HAS A SEQUENCEA startup is not one long stage called "early."The work changes as the company changes. The language changes. The people, capital, KPIs, relationships, and risks change with it.When founders do the right work in the wrong phase, they create problems that compound. They take an unproven product to market. They optimize processes that have never been standardized. They pursue growth that increases revenue but decreases value.The Startup Lifecycle was created to prevent that.In this live masterclass, Gregory Shepard will walk through the seven phases every startup must navigate:1. Vision and North Star2. Prototype and Product3. Go-to-Market4. Standardizing for Growth5. Optimization6. Growth7. ExitThe framework is based on Gregory’s experience building and selling 12 companies and five years of research that included interviews with more than 2,200 founders.KNOW YOUR PHASEDuring the masterclass, Gregory will help you answer the questions that determine what your company should do next:• Is your North Star clearly defined?• Have you validated the problem before building the solution?• Is your product ready for go-to-market?• Are product, sales, marketing, and customer success aligned?• Have you created repeatable processes before trying to scale them?• Is your growth increasing enterprise value or simply increasing complexity?• Are today’s decisions building the company toward a successful exit?You will use the framework to identify your current phase, find the unfinished work holding your company back, and define a focused priority for the next 90 days.BRING THE REAL PROBLEMThis is a working session, not a general talk about entrepreneurship.Bring the decision you are struggling with right now. It might involve your product, customers, team, capital, operations, growth, or exit strategy.Gregory will close the evening with an open Q&A so you can apply the model to the company you are actually building.ABOUT GREGORY SHEPARDGregory Shepard has built and sold 12 companies across biotech, transit technology, advertising technology, and marketing technology. He is the author of The Startup Lifecycle and the founder of StartupScience.io.EVENT DETAILSThursday, October 15, 20266:00 PM to 8:00 PM PDTFarmer & The Seahorse10996 Torreyana Rd, Suite 240San Diego, CA 92121Choose Free Interest Registration to receive event updates, or purchase General Admission for $49.95. Both options remain open through October 15 at 8:00 PM PDT.Space is limited. Come prepared to identify your phase, complete the work in front of you, and build toward the end game.Agenda🕑: 06:00 PM - 06:30 PMArrival & Founder ConnectionsInfo: Check in, meet founders and operators, and get settled for the masterclass.🕑: 06:30 PM - 07:30 PMKnow Your Phase MasterclassInfo: Gregory Shepard maps the 7-phase Startup Lifecycle and shows what to do, and what to skip, in each phase.🕑: 07:30 PM - 08:00 PMLive Q&A & Next StepsInfo: Bring your hardest startup question, work through it directly with Greg, and leave with a clear next move. - **Event URL**: https://allevents.in/san-diego/know-your-phase-the-startup-lifecycle-masterclass-with-gregory-shepard/100001992508400262 - **Event Categories**: fitness, Art, Business, literary-art - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 2 hours - Location: Farmer & The Seahorse - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 49.95, currency: USD ## Event venue details - **city**: San Diego - **state**: CA - **country**: United States - **location**: Farmer & The Seahorse - **lat**: 32.904495 - **long**: -117.2387561 - **full address**: Farmer & The Seahorse, 10996 Torreyana Rd, San Diego, United States ## Event gallery - **Alt text**: Know Your Phase: The Startup Lifecycle Masterclass with Gregory Shepard - **Image URL**: https://cdn-az.allevents.in/events10/banners/84d5af605630811b6a7a46a54610c5dd62f36a166b1457754829b2ea26aa9f22-rimg-w1200-h600-dc03112c-gmir.jpg?v=1784220368 ## FAQs - **Q**: When and where is Know Your Phase: The Startup Lifecycle Masterclass with Gregory Shepard being held? - **A:** Know Your Phase: The Startup Lifecycle Masterclass with Gregory Shepard takes place on Thu, 15 Oct, 2026 at 06:00 pm to Thu, 15 Oct, 2026 at 08:00 pm at Farmer & The Seahorse, 10996 Torreyana Rd, San Diego, United States. - **Q**: Who is organizing Know Your Phase: The Startup Lifecycle Masterclass with Gregory Shepard? - **A:** Know Your Phase: The Startup Lifecycle Masterclass with Gregory Shepard is organized by Gregory Shepard, The Startup Architect. - **Q**: Who is this event for? Is it right for me? - **A:** Know Your Phase: The Startup Lifecycle Masterclass with Gregory Shepard is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in San Diego, this event is thoughtfully curated to deliver a standout experience worth every moment. 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A Fulbright Scholar, co-founder of the Fulbright Entrepreneurship Initiative, speaker at the United Nations, and one of MSN's top 10 Visionaries in Entrepreneurship, he has built and sold 12 tech companies, including the AffiliateTraction acquisition by eBay Marketing Solutions, a $925M cross-border deal that earned 4 Private Equity awards.He is the founder of StartupScience.io, serving 100,000+ founders and 200+ startup programs globally, and the author of The Startup Lifecycle, with 100+ articles in Forbes, Fortune, and Entrepreneur. He hosts Startup Grind events across San Diego's North County. His thesis: founders don't fail from lack of effort. They fail operating within systems they cannot see.Gregory Shepard is a 12-time founder who has built and exited twelve companies, known as The Startup Architect. He is a TEDx and United Nations speaker, a Fulbright Scholar, and the author of the 5-star book The Startup Lifecycle. He hosts Startup Grind events across San Diego North County, helping founders design their path from vision to exit." } ] } ] ```