# Event Details - **Event Name**: The Spec Shaman Summit • San Antonio, Fall 2026 - **Event Start and End Date**: Wed, 09 Sep, 2026 at 08:00 am – Thu, 10 Sep, 2026 at 04:00 pm (-05:00) - **Event Description**: Become the Architects’ Go-To Expert and Increase Product SpecificationsAbout this EventThe Spec Shaman Summit is a networking and education event for building product industry sales representatives and managers, marketing teams, and top executives. In addition to peers in your industry, you will meet and learn from top sales and marketing strategists, specification writers, architectural specification representatives, design professionals and other experts in the building product specification industry.This exceptional gathering aims to empower manufacturers like you with invaluable insights and proven tactics to successfully get your products specified, reach decision-makers, save time and money, and unlock opportunities for your company. During this engaging event, you will learn how to reach decision-makers, enhance your product visibility, and streamline the specification process. Our distinguished speakers will share their success stories and reveal the key strategies they have employed to secure specifications and establish their products as industry leaders.Moreover, you will have the unique opportunity to gain insights into getting specified for LEED projects, aligning your products with sustainable building practices. Understanding the specific requirements and nuances of LEED projects is crucial in today's environmentally conscious landscape, and our event will provide you with the necessary knowledge to excel in this domain.The event will feature a series of enlightening presentations, thought-provoking panel discussions, and interactive breakout sessions. Additionally, there will be ample time for networking, allowing you to connect with like-minded professionals, forge new alliances, and expand your business network. We eagerly anticipate your participation in this transformative event, where you will gain the necessary knowledge and strategies to excel in the realm of building product specification.All attendees receive a copy of our book: Built To Last: Specification Secrets By Industry Giants https://cdn-az.allevents.in/events3/banners/00855bc0-a66a-11f1-8990-5d04d231a2dd-rimg-w1200-h642-dce8e8e8-gmir.jpg By attending the summit, you will:Learn proven strategies for reaching decision-makers and enhancing product visibility/Gain a comprehensive understanding of the specification process and explore ways to streamline it for maximum efficiency.Discover techniques to save time and money throughout the specification journey.Acquire insights into the intricacies of getting specified for LEED projects and leveraging sustainable documentation including HPDs, EPDs, and Declare LabelsEngage in interactive discussions with industry experts, exchanging ideas and receiving personalized advice.Expand your professional network by connecting with fellow manufacturers, industry leaders, and decision-makers.SUMMIT AGENDADay One | Wednesday, September 9th8:00 am - 8:30 amRegistration and Breakfast8:30 am - 9:40 am • PresentationThe Care and Feeding of Product RepsLearn how tried and true techniques can increase your effectiveness when working with design professionals.What you will learn:• It is all about relationships- Knowledge, Service, Reliability, Quality Follow-Up• How to Reach the architect? Communication and Continuing Education• How to Call on an Architect- Appointments and Opportunities• Lead Generation and Manufacturers support• Independent Reps, Traveling with a Manufacturer?Roy Schauffele, FCSI, CCPR, FABAA, LEED Green Assoc., CABSDivision7 Solutions9:50 am - 12:15 pm • PresentationProduct Specification EssentialsThis session is designed to help building product manufacturers navigate the commercial construction market by securing their products in project specifications. This class covers the key decision-makers in the design process, the challenges manufacturers face, and the factors that influence product selection. Attendees will gain a deeper understanding of construction documents, submittals, and the most effective ways to present technical information to design professionals. By mastering these essentials, manufacturers can improve their outreach strategies and increase the likelihood of their products being chosen for commercial construction projects.What you will learn:Understanding Design ProfessionalsIssues you will faceTypes of representatives that work with design professionalsFactors affecting product decisionsUnderstanding construction documentsWhy products are selectedEffective product informationUnderstanding construction submittalsReaching the design professionalEffective technical assistanceMatt Johnson, Senior Product Manager – SpecLink.AI / RIB Speclink12:15 pm - 1:00 pmLunch & Networking Break1:00 pm - 2:30 pm • PresentationA Practical Guide to Sustainability for Building Product ManufacturersSustainability requirements are landing on manufacturers faster than most teams can keep up with. This session cuts through the acronyms and shows building product manufacturers what's actually being asked of them, what to prioritise, and how to get real value from the work instead of treating it as a compliance cost. We will go through real examples, clear steps, and takeaways attendees can act on the next day.What you'll learn:• The environmental impact of the construction industry & the role of manufacturers• The parts of a product's footprint manufacturers can actually influence, and where to focus first• Overview of Environmental Product Declarations (EPDs): what they are, why specifiers ask for them, and the steps to get one published• Introducing other sustainability documents like Health Product Declarations (HPDs) and Circularity reports• The link between your product sustainability data and a whole building's footprint, and why it matters to the people specifying you• Practical ways to turn published sustainability documentation into wins across specs, bids, customer credits, and marketing• A clear read on the regulations today and where they're heading, so you can get ahead instead of reactingAida Mollaei, PhD - Business Development Manager, Sustainability - Brad Jacobson, FAIA, Co-founder and COO, C.Scale2:40 pm - 5:00 pm • PresentationMoneyball for Building Product Manufacturers; Strategic investment and planning for those without an unlimited budget.In a world where budgets are tight and resources limited, the quest to not only be listed in specifications but to get the order can often feel like a high-stakes game. Building product manufacturers understand that newer construction methods and higher quality products are often at a disadvantage when viewed through the limited lens of specifications. Discover how to decode the unique challenges each product faces when it comes to adoption and learn how to craft a focused strategy that not only conquers the market but also fits comfortably within your budget constraints.What you will learn:How to break down the unique product adoption challenges different categories of products face and the strategies that best address each.Provide an overview of different specification and technology trends observed across hundreds of building product manufacturers.Track the shift in how products are specified in the growing owner's market, and how the firm you’ve targeted for a large upcoming project may not be making the product decisions (but won’t tell you).Understand how changes in project information data collection methods affect the types of projects you’ll see on platforms like Construct Connect and Dodge, and how this directly affects effort to secure basis of design and sole source work.Set realistic expectations for your organization regarding ROI related to BIM and product selection, and see why many firms are pivoting to a 2nd phase BIM strategy.Review sustainability benchmarking and the shift to carbon lifecycle (EC3). Is it time to invest in a EC3 rating?Discuss the rise of Collaborative Design as the primary strategy for obtaining basis of design projects for complex assemblies and premium products.The good, the bad & the ugly; Assessing 3rd party programs and technology that promise to help get your products specified.Why is our industry data so disconnected? What new efforts to break through siloed product data are in the pipeline?Learn to separate which specific AI construction technologies are safe bets from those that have high failure rates and be able to explain these factors to other key stakeholders.How to utilize the Gartner Hyper curve as a tool to explain technology investment risk to your company principals.Matt Johnson, Senior Product Manager – SpecLink.AI / RIB Speclink5:45 pm - 8:00 pmEvening Reception and Dinner @ Rita's On The River245 E Commerce StSan Antonio, TX 78205(Walking Distance, on Riverwalk)Day Two | Thursday, September 10th8:00 am - 8:30 amRegistration and Breakfast8:30 am - 10:20 am • PresentationBIM & Beyond: How the Revit Workflow Wins ProjectsBIM Basics - Review for newbiesBIM Workflow - Understand how your design customers work with BIMBIM Content - Explore the different types of products and how they fit in BIMOpen Discussion with the expertsJim Conger, Director of Strategic Alliances • BIMobject10:30 am - 12:00 pm • PresentationBuilding Your Firm's AI-Powered Market Intelligence PipelineBuilding product manufacturers have access to more market information than ever before, yet much of it remains fragmented across websites, project databases, specification systems, CRM platforms, sustainability resources, and internal knowledge repositories. As AI capabilities continue to evolve, firms that can systematically collect, organize, and enrich this information will gain a significant advantage in identifying opportunities, supporting sales teams, and responding to competitive threats.This session explores how building product manufacturers can create an AI-powered market intelligence pipeline that transforms fragmented project, firm, product, and specification data into actionable business intelligence. Participants will learn best practices for developing AI-ready datasets, deploying agentic AI tools, and implementing effective methods for data collection, aggregation, normalization, and enrichment to support reliable analysis and reporting. The session will also demonstrate how natural-language AI interfaces can enable sales teams and product representatives to interact with complex datasets using simple prompts and questions. Finally, attendees will learn how AI can potentially support the identification of product substitution opportunities at scale, creating a framework for more effective opportunity identification and prioritization.Matt Johnson, Director of Manufacturer ServicesBPM Services / RIB Speclink12:00 pm - 1:00 pmLunch & Networking Break1:00 pm - 2:30 pm • Panel DiscussionVoices From the Other Side of the TablePanel consisting of a n Architect/Specwriter, Engineer, Interior Designer & ContractorMore details coming soon...2:45 pm - 3:45 pm • PresentationSmart Strategies for Getting Specified: Podcasts, AI Optimization, and Data in ActionLearn how to develop powerful AIA and LEED podcasts and distribute them on major platforms like Spotify, Amazon, and Apple to reach specifiers.Explore how AI tools can save time, cut costs, and create compelling content for engaging design professionals.Discuss how to use data, surveys, and lead generation tools to drive product specifications and save your team time and money.Review best practices to engage audiences, avoid common mistakes, and increase product specifications via webinars, podcasts, and media campaigns.3:45 pm - 4:00 pmClosing Comments & Questions + NetworkingModerated By:Ron Blank, CSI, CDT • Ron Blank & Associates, Inc.|Landon Boone, CSI, LEED AP • Ron Blank & Associates, Inc.Previous Summit Attendees https://cdn-az.allevents.in/events4/banners/00970f00-a66a-11f1-8990-5d04d231a2dd-rimg-w1200-h623-dcc8d8f8-gmir.jpg https://cdn-az.allevents.in/events5/banners/00a84d10-a66a-11f1-8990-5d04d231a2dd-rimg-w397-h740-dcf8f8f8-gmir.jpg - **Event URL**: https://allevents.in/san-antonio/the-spec-shaman-summit-•-san-antonio-fall-2026/100001990804796738 - **Event Categories**: business, workshops, art, parties, health-wellness, literary-art, entertainment, virtual, webinar - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 8 hours - Location: Drury Plaza Hotel San Antonio Riverwalk - Languages: English ## Ticket Details - **Ticket Price Range**: min: 498, max: 698, currency: USD ## Event venue details - **city**: San Antonio - **state**: TX - **country**: United States - **location**: Drury Plaza Hotel San Antonio Riverwalk - **lat**: 29.4242727 - **long**: -98.492007 - **full address**: Drury Plaza Hotel San Antonio Riverwalk, 105 South Saint Mary's Street, San Antonio, United States ## Event gallery - **Alt text**: The Spec Shaman Summit • San Antonio, Fall 2026 - **Image URL**: https://cdn-az.allevents.in/events6/banners/3c8d90e51ea1718952390c396bf33b3a860f857fec9ffb41f9d2b8c73779e1a2-rimg-w1200-h600-dc010101-gmir.jpg?v=1780697405 ## FAQs - **Q**: When and where is The Spec Shaman Summit • San Antonio, Fall 2026 being held? - **A:** The Spec Shaman Summit • San Antonio, Fall 2026 takes place on Wed, 09 Sep, 2026 at 08:00 am to Thu, 10 Sep, 2026 at 04:00 pm at Drury Plaza Hotel San Antonio Riverwalk, 105 South Saint Mary's Street, San Antonio, United States. - **Q**: Who is organizing The Spec Shaman Summit • San Antonio, Fall 2026? - **A:** The Spec Shaman Summit • San Antonio, Fall 2026 is organized by Ron Blank & Associates, Inc.. - **Q**: Who is this event for? Is it right for me? - **A:** The Spec Shaman Summit • San Antonio, Fall 2026 is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in San Antonio, this event is thoughtfully curated to deliver a standout experience worth every moment. 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