

# Event Details

- **Event Name**: Shades By Shan Concealer Launch Party + Shade Matching Event
- **Event Start and End Date**: Sat, 12 Apr, 2025 at 12:00 pm – Sat, 12 Apr, 2025 at 04:00 pm
- **Event Description**: It’s happening! The Shades By Shan Concealer drops April 10!✨  Be the first to try it at our Launch Party on April 12 at JCPenney Eastridge!About this EventIt’s happening! The Shades By Shan Concealer is officially launching on April 10, and we couldn’t be more excited! This is the game-changer your makeup bag has been waiting for—lightweight, buildable, and made for every skin tone.✨ Be the first to try it in person!Join us at our Launch Party &amp; Shade Matching Event on April 12, 2025 at JCPenney Eastridge Mall in San Jose! Get perfectly shade-matched, enjoy exclusive perks, meet the SBS team and celebrate this iconic moment with us.? JCPenney Eastridge Mall2200 Eastridge LoopSan Jose, CA 95122? April 12 | 12 PM - 4 PM
- **Event URL**: https://allevents.in/san-jose/shades-by-shan-concealer-launch-party-shade-matching-event/100001281267147529
- **Event Categories**: parties, entertainment
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fshades-by-shan-concealer-launch-party-shade-matching-event-tickets-1281267147529

## Event venue details

- **city**: San Jose
- **state**: CA
- **country**: United States
- **location**: JCPenney
- **lat**: 37.32634050000001
- **long**: -121.8125815
- **full address**: JCPenney, 2230 Eastridge Loop, San Jose, United States

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: Shades By Shan Cosmetics (https://allevents.in/org/shades-by-shan-cosmetics/20433780)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events7/banners/98b46285ee105b69cc9bfbd5733f7c9a5908736f659fe956b47b12ef157b2f99-rimg-w1200-h600-dc954c13-gmir.jpg?v=1742205106
- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events7/banners/fed95a724159b18f0e3fd128c1aa70129b0293d9b6c673aa057b739bfb70ae80-rimg-w400-h400-dce9a45f-gmir.jpg?v=1742205106

## FAQs

- **Q**: When is the event happening?
  - **A:** Sat, 12 Apr, 2025 at 12:00 pm
- **Q**: Where is the event happening?
  - **A:** JCPenney, 2230 Eastridge Loop, San Jose, United States
- **Q**: Who is organizing the event?
  - **A:** Shades By Shan Cosmetics
- **Q**: What type of event is this?
  - **A:** parties, entertainment
- **Q**: Where can I find ticket details about Shades By Shan Concealer Launch Party + Shade Matching Event ?
  - **A:** You can find ticket details about this event on AllEvents.

## Structured Data (JSON-LD)

```json
[
    {
        "@context": "https://schema.org",
        "@type": "Event",
        "name": "Shades By Shan Concealer Launch Party + Shade Matching Event",
        "image": "https://cdn-az.allevents.in/events7/banners/98b46285ee105b69cc9bfbd5733f7c9a5908736f659fe956b47b12ef157b2f99-rimg-w1200-h600-dc954c13-gmir.jpg?v=1742205106",
        "startDate": "2025-04-12",
        "endDate": "2025-04-12",
        "url": "https://allevents.in/san-jose/shades-by-shan-concealer-launch-party-shade-matching-event/100001281267147529",
        "location": {
            "@type": "Place",
            "name": "JCPenney",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "2230 Eastridge Loop",
                "addressLocality": "San Jose",
                "addressRegion": "CA",
                "addressCountry": "US"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "37.32634050000001",
                "longitude": "-121.8125815"
            }
        },
        "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
        "description": "It’s happening! The Shades By Shan Concealer drops April 10!✨  Be the first to try it at our Launch Party on April 12 at JCPenney Eastridge!",
        "organizer": [
            {
                "@type": "Organization",
                "name": "Shades By Shan Cosmetics",
                "url": "https://allevents.in/org/shades-by-shan-cosmetics/20433780",
                "description": "Shades By Shan is a San Francisco based impact driven cosmetics company. Growing up with a single mother, Shan has seen first hand what single parents have to do to support their children. We have made it our mission to support these true heroes. Therefore a portion of proceeds from each purchase goes to support single parents in need, through our own 501c3, The MamaBerries Nonprofit Foundation. \nWe are proud to be cruelty-free & paraben-free with all our products."
            }
        ]
    }
]
```