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How to Utilize Product Market Fit by fmr Google Product Manager


How to Utilize Product Market Fit by fmr Google Product Manager

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Building the right product at the right time for the right customer...that's the mecca, and it's hard for companies big and small, established and new! While you might have heard about PMF, product market fit, and MVP, minimum viable product,, do those buzzwords mean anything to you right now? Do you think they mean the same thing to you as they do to your boss, your colleagues or potential employers? In Jocelyn's experience, even folks in Fortune 500 companies don't quite agree on these definitions, but they learn over time what works and doesn't.

Main takeaways:
-Understanding the process of experimentation needed to get to product market fit
-Best practices on how to measure product market fit and which pitfalls to avoid
-How to effectively talk to customers in a way that gets them to tell you what you need to hear
-How to hear what customers mean beyond just their words, hint: sometimes, customers lie,

Meet the Speaker: Jocelyn Miller

Jocelyn Miller is a businesswoman and entrepreneur with a deep love of product. She has worked at Amazon, Google and as Director of Product Management at Zazzle. Over the course of 10 years she has innovated in the areas of search, personalization, commerce, ads, and customized goods. She currently acts as a personal accelerator, helping teams and individuals catapult to the next level.

She also teaches a number of topics to Fortune 500 companies working at the team level as well as on large-scale organizational change. Clients include American Express, General Electric, Pfizer, AXA, USAA, Staples, NFL, Citigroup, and CBS. Topics include Product Management, User Experience, Rapid Prototyping, Big Data, Personalization, Managing Stakeholders, Metrics/Analytics, Roadmapping and Planning.

Ms. Miller holds a degree in Computer Science and Cognitive Science from Dartmouth College as well as Fashion Design and Interior Design certificates from Parsons School of Design. She has hosted multiple workshops for the CTO School, volunteers with WiTNY, runs a Women's Success Strategies group, and partners with Cornell Tech advising technology and business students.

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