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Executive Luncheon: Account-Based Success

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Executive Luncheon: Account-Based Success


Join SalesLoft for an Executive Luncheon focused around finding success with an account-based model. SalesLoft CMO Sydney Sloan will be hosting the event, and Eric Martin, SalesLoft's Senior Director of Demand Generation, will present and share:


How to begin building a high-performing account-based practice at your organization

How to reach, engage, and convert Target Accounts

How an Account Based model aligns Marketing, Sales, CX, and Product teams across your org

How the SalesLoft team uses SalesLoft for account-based efforts


Meet the Presenter

Eric Martin, Senior Director of Demand Generation at SalesLoft. Eric Martin is a business-to-business marketing team leader, strategist, technologist and demand generator. Over the past decade, he has built the marketing function from the ground up for multiple technology companies. His primary areas of expertise include executive go-to-market strategy, demand generation, marketing technology stack development, and management. Eric joined SalesLoft in 2016 and is currently Senior Director of Demand Generation. He leads a team of talented demand generators, program managers and field marketers with the goal of driving account-based engagement throughout the customer experience.

Meet the Host

Sydney Sloan is Chief Marketing Officer (CMO) of SalesLoft, where as the company’s first CMO, she leads the company’s continued customer-first focus and go-to-market efforts as it continues to scale. Sloan is a global B2B enterprise marketing leader who previously served as CMO of Alfresco and held similar leadership positions specializing in customer experience and product marketing roles for Jive Software and Adobe. Sloan is an accomplished marketing executive with deep experience across customer experience, product marketing, demand generation and communications. She brings passion, skill and a customer-centric focus to drive tangible results - and shares SalesLoft’s vision for helping sales organizations deliver better selling experiences for their customers. Sloan earned multiple business degrees at the University of Southern California, and also studied finance and financial management at Queen’s University in Ontario, Canada. Outside of work, Sloan can be found cheering for her kids at the soccer field and enjoying time outdoors.



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