Behavior Design Workshop for Environmental & Social Impact - June 19 & 20, 2019
FROM AWARENESS TO ACTION: Behavior Design Workshop for Environmental & Social Impact Professionals
At Root Solutions, we partner with change-makers to bridge the gap between environmental awareness & action.
We are a nonprofit organization dedicated to providing conservationists and policymakers with tools and resources informed by the proven methods of behavioral science, allowing them to create more effective campaigns, policies, and strategies that reflect how people actually make decisions and the factors that motivate behavior that is good for the environment.
Our 2-day training introduces you to environmental behavior design and teaches you how to employ it to promote pro-environmental behaviors within your target audiences. For more information, keep reading, or visit our Training Page on our website for even more information.
IS THE WORKSHOP FOR YOU?
If any of these sound like you, we invite you to join us at our practical 2-day training that will show you how to use a human-centered design approach to move from analyzing your audience’s barriers to igniting wide-scale environmental behavior change.
Program manager working to promote uptake of a sustainable behavior? (e.g. avoid single-use plastics, reduce energy use)?
Funder that wants to help your grantees use behavior change to make their projects more effective?
Communications manager seeking to craft messages that move your audience to action?
Solo practitioner or academic interested in incorporating behavior change techniques into your work?
Curious individual motivated to learn more about how to promote pro-environmental behaviors in your community?
WHAT WILL I LEARN?
Initiation & Ideation:
We’ll start by giving you an overview of our environmental human-centered design approach. In the first phase, we’ll teach you how to identify and understand the appropriate audience, select behaviors, determine barriers and motivators to those behaviors.
In the second phase, we’ll move into an overview of our ten Behavioral Building Blocks and show you how to use combinations of those building blocks to design effective behavioral interventions.
We’re big believers in real-world application and learning by doing:
Throughout the training, we’ll incorporate real-world examples of behavior design in action, from the environmental field and beyond. We share case studies for each behavioral intervention strategy that we introduce so that you get a vivid understanding of its real-world potential.
Our small group setting of approximately 10-20 participants also provides you with ample opportunities to participate in hands-on activities to “test-drive” behavior design principles. Through individual and group work, you will have the opportunity to practice applying the concepts to challenges that your own organization may be facing. At the end of the two days, you’ll be equipped with the straightforward tools that you need to implement behavior design in your own work.
What you’ll walk away with:
The knowledge and tools you need to conduct a barriers analysis to reveal your audience’s barriers, beliefs, values, motivations and more!
We will show you how to complete a low-cost, barriers analysis so that you can identify the barriers facing your audience. This becomes your roadmap for choosing the most impactful behavior interventions.
The ability to segment your audience and communicate more effectively with them
You can’t communicate effectively with your target audience if you don’t understand them. After we help you segment and better understand your audience, we will show you how to use that information to communicate most effectively with them. We will share our own tips as well as other helpful external resources.
The know-how to choose which specific behaviors to target for maximum impact
It can be difficult to choose which specific behaviors your organization wants to change through your campaign. Some behaviors are easier to change but don’t make a huge impact, while others would make a substantial impact, but seem near impossible to change. We’ll share our worksheets and other tips for navigating this complex behavior selection process.
Our Behavioral Building Blocks framework – We’ll give you the background you need to design and execute effective behavior change campaigns
Once you’ve selected the behaviors you want to change, it’s time to start the process of planning which behavioral intervention strategies you are going to use to get the behavior change you seek! Our Behavioral Building Blocks framework is based on thousands of research articles, real-world case studies, and years of our own experience. We’ve translated decades of behavioral research into ten easy-to-understand behavioral building blocks. Each building block is made up of time-tested behavioral interventions and only the best, most powerful examples of how each intervention can be applied.
Tools, tools, tools!
We’ve mentioned this throughout this page, but it’s worth reiterating: Our mission is for every non-profit to be able to implement effective behavior change campaigns in-house. Success for us would mean that every non-profit can do this work on their own, and would no longer need us to train or consult them! That is why every participant at our training will walk away with tangible, practical, easy-to-use tools (think worksheets, spreadsheets and more).
WHEN: June 19th & 20th, 2019
June 19: Morning snacks & coffee at 8:45 | Training 9 a.m. - 5 p.m. | 1 hour break for lunch & networking
June 20: Morning snacks & coffee at 8:45 | Training 9 a.m. - 5 p.m. | 1 hour break for lunch & networking
WHERE: San Francisco, CA (991 Marine Drive at the Greater Farallones National Marine Sanctuary - Pier Room). Free parking available at Crissy Field.
Before 5/13/19 (Early Bird)
Private/For-Profit - $475
Non-profits [sliding scale based on operational budgets]:
- Budgets $500,000 and above - $360
- Budgets under $500,000 - $260
Students - $150
Private/For-Profit - $575
Non-profits [sliding scale based on operational budgets]:
- Budgets $500,000 and above - $450
- Budgets under $500,000 - $325
Students - $195
* To avoid Eventbrite fees, contact us at aW5mbyB8IHRoZXJvb3Rzb2x1dGlvbnMgISBvcmc= for other ways to pay
* 20% discount for groups of 3 or more
* Limited scholarships and work-trade options available.
How can I avoid the Eventbrite ticket fees?
Attendees can pay via check, rather than through Eventbrite. Contact us at aW5mbyB8IHRoZXJvb3Rzb2x1dGlvbnMgISBvcmc= and let us know that you would like to purchase your ticket via check.
What if I can't attend this training?
If you can’t attend this training, but are interested in future trainings or want to learn about the other services we offer, sign up for our newsletter (below) or send us an email at aW5mbyB8IHRoZXJvb3Rzb2x1dGlvbnMgISBvcmc=.
What if I don't have a specific behavior change campaign in mind?
That's OK! We will help you figure out what behavior change will have the most impact, as well as how to get there most effectively.
Is my registration fee or ticket transferrable?
Yes. Someone else from your organization may attend in your place if you can no longer make it.
VISIT OUR WEBSITE FOR MORE INFORMATION: HOME PAGE | WORKSHOP INFO PAGE